Privacy Policy

Effective Date: January 11, 2025

Sutra Fitness, Inc., doing business as Arketa ("Arketa," "we," "us," or "our"), provides an online platform that enables fitness instructors to host classes, offer on-demand content, and engage with customers. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, retain, and protect your personal data when you interact with our services, including our website (www.arketa.com), branded website widgets (app.arketa.co), Arketa mobile app ("App"), branded mobile apps ("Branded App"), and other interactions with us (collectively, our "Services").

This policy applies to personal data collected through our Services but does not cover information about employees or contractors. If you book a fitness class through a third-party platform using our technology, this policy applies only to data we directly collect.



1. Information We Collect

Data You Provide
  • Registration: Name, email, address, username, password, and billing details.
  • Communications: Any data provided via email, forms, or chat.
  • Fitness Partner Activity: Bookings, attendance, preferences.
  • Job Applications: Resume data, background checks (if applicable).
Data Collected Automatically
  • Device & Usage: IP, browser, clicks, time stamps, etc.
  • Geolocation: Collected with consent via App.
  • Cookies: See Cookie Policy below.
  • Advertising Data: From partners for interest-based ads.
Data from Third Parties
  • Referrals: Provided by users.
  • Fitness Partners: Attendance and communication data.
  • Payment Processors: Transaction confirmations.
  • Background Checks: For job candidates.


2. How We Use Your Information

  • To provide and personalize Services
  • To communicate with you (support, updates, marketing)
  • To conduct analytics and research
  • To market Services, based on preferences
  • To evaluate and manage job applications
  • To comply with legal obligations and protect rights


3. How We Share Your Information

  • Service Providers: Hosting, email, analytics, payments
  • Fitness Partners: For class facilitation and records
  • Advertising Partners: Analytics and retargeting tools
  • Legal Requirements: Law enforcement, regulatory bodies
  • Business Transfers: Mergers or acquisitions
  • Public Posts: Comments or content you make public
  • With Consent: Any other situations where you agree

Note: Certain sharing with advertising partners may be considered a "sale" under CCPA/CPRA.



4. Data Retention

We retain your data only as long as necessary, including:

  • Account data — while active + a reasonable period after
  • Financial data — typically 7 years
  • Communications — as needed to respond
  • Job applicant data — 1–3 years, if required by law

Data no longer needed is securely deleted or anonymized.



5. Your Privacy Rights

GDPR (EU/EEA)
  • Access, correct, delete, or restrict use of your data
  • Object to certain uses
  • Withdraw consent
  • Request data portability
CCPA/CPRA (California)
  • Right to know, delete, correct, or opt out of data sharing
  • Limit use of sensitive info
  • No discrimination for exercising rights
How to Exercise Rights

Email us at privacy@arketa.com or use our form at arketa.com/privacy-requests.

Marketing Opt-Out
  • Unsubscribe links in emails
  • Reply “STOP” to texts
  • Manage cookies and ads via browser or DAA
Device Settings

Control access to location or device permissions in your phone settings.



6. International Data Transfers

Your data may be processed in the US or other jurisdictions. We use EU-approved Standard Contractual Clauses (SCCs) and secure your data through encryption and access controls.



7. Do Not Track Signals

Our Services do not currently respond to browser DNT signals. You can opt out of tracking via:



8. Children’s Privacy

We do not knowingly collect data from children under 13 (or under 16 in the EU). If you believe we have, please contact us and we’ll delete it.



9. Third-Party Services

We’re not responsible for the privacy practices of partners, processors, or other linked sites. Review their policies independently.



10. Contact Us



11. Updates to This Policy

We may update this Privacy Policy. The new version will be posted with a revised effective date. Significant updates may be communicated directly.



We use the following types of cookies:

  • Essential: For core functions like login.
  • Analytics: Usage tracking, performance (e.g., Google Analytics).
  • Advertising: Interest-based ads via partners.
Managing Cookies

Note: Disabling cookies may affect functionality.

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