More Than Just Software: How Arketa Helped Yoga hOM Scale

Yoga hOM is a thriving yoga studio located in Austin, Texas, run by Ryan and his wife Morgan, Co-Founder of hŌM. Since opening in June 2024, the studio has quickly established itself as a go-to destination for the local yoga community. After launching the business with Arketa's booking software, Ryan and Morgan have focused on creating a welcoming and community-oriented space, with a vision to build a brand that resonates with the personal values of the owners.

The Challenge: Finding a Partner, Not Just a Software

Ryan and Morgan knew they needed a booking platform that was more than just a scheduling tool. They wanted a partner whose values aligned with their own, a platform that cared for its studios as much as they cared for their clients. The challenge was finding a scalable and robust platform that also offered the genuine human support necessary for a new venture to thrive.

For Ryan, this was particularly top of mind due to his background in the software industry. He understood that many platforms offer attractive features, but miss the mark on the human element of support and partnership. Ryan says, “Software is always being updated, so I focus on the team and the partners behind the software that are going to support you in your growth. I think that's a lot more valuable.“

We had a friend who was using Arketa in their studio and they spoke very highly of it.

The Solution: Arketa, A Partner That Cares

Yoga hOM found that level of care and attention with Arketa, a platform that provided a blend of robust, customizable features and a deeply human-centered approach to customer care. Ryan quickly found that his initial reservations about scalability were debunked by Arketa's reliable platform and its dedicated support team. He calls Arketa’s support "one of the biggest value adds for us," noting how easy it is to get in contact with a real person.

Ryan appreciates the personalized care from the support team. "They've taken the time and they hear if we're having trouble and they're very motivated to help us solve it," he says, adding that this "we're in this together" experience is priceless. The platform's flexibility also allows Yoga hOM to operate on their own terms, providing the "autonomy to do what we believe is right for our business, not what our software tells us we can do". For Ryan, the decision to partner with Arketa was based on more than functionality. As he puts it, "I look towards the team, the culture, and their understanding of the space".

The Results: Scalability and More Free Time

With Arketa as a partner, Yoga hOM has experienced significant success and feels confident in its future. The platform's reliable tools and exceptional support have allowed the studio to thrive and set its sights on expansion.

- Confidence in Growth: Ryan and his team are confident that Arketa will support their ambitious future plans, which include opening a second, much larger location. Ryan sees Arketa as "the partner that will help us grow".

- Focus on Business: Arketa’s reliable software frees up Ryan's time and energy to focus on growing the business and building their community. "We know that Arketa is going to do its job, it's just a reliable tool," Ryan says. "So that allows us to focus our energy on growing".

- Seamless On-Demand Offerings: Ryan is excited about a recent decision to migrate their on-demand offerings to Arketa, providing a unified login for members and an additional revenue stream.

- Enhanced Client Experience: The studio gets "the most positive feedback" on their branded app and user interface, which Ryan says "delivers a much better booking experience for our members".

- Marketing Capabilities: Yoga hOM uses the marketing suite to segment customers and create automations to reward members, which has been useful for encouraging user-generated content on social media.

I think it's a great tool and we appreciate the people that we're working with.

Conclusion:

For Ryan, Morgan, and the Yoga hOM team, Arketa isn't just a software platform; it's a true partner that shares their values and supports their mission. By providing a powerful yet flexible tool and a team that genuinely cares, Arketa allows Yoga hOM to focus on what they do best: building a strong, vibrant community. As they prepare to open a new, larger location, Ryan is confident that Arketa will continue to support their growth, proving that the right partner can be the most valuable asset in any business.