How Soul Stretch Yoga Found Freedom from Software Frustration

Challenge: Drowning in complexity when simplicity was needed most

Amanda launched her boutique yoga studio just over a year ago, focusing on the 45+ demographic in her golf course community. As a new teacher fresh out of training and a toddler mom running everything solo, she needed business systems that would support her vision, not complicate it.

Instead, her previous platform, Wix, created a nightmare of disconnected systems. Her in-studio POS didn't sync with online bookings, forcing Amanda to manually transfer every transaction. The numbers became so skewed that she was off by $10,000 and couldn't figure out where her money was actually going.

Simple tasks like selling a membership took 15 minutes because the system wouldn't store payment information. Every class signup triggered an email flood of irrelevant notifications. When Amanda needed help, she'd get links to how-to articles that she'd read before without understanding. "I'm a very visual person, and so reading a how-to on the Internet does not do it for me," she explains.

"I have ADHD, so if things get too complex and too overwhelming, I just kind of short circuit and walk away," Amanda explains. After nine months of struggling, she was overwhelmed and felt like she had no grasp on her business.

Solution: Arketa's intuitive design matched Amanda's need for simplicity

A marketing mailer from Arketa arrived at the perfect moment. During her first call with the team, Amanda admitted she was ready to freak out from the complexity of her current system. The sales rep took one look and said, "No wonder you're stressed out. This is insane."

Arketa's streamlined interface put everything Amanda needed in one simple strip with no submenus or overwhelming options. When she needed help, she could hit the chat button and get immediate assistance with personalized video walkthroughs using her own back office.

The platform's marketing automations became a game-changer for Amanda's solo operation. She set up new student nurture sequences that automatically guide prospects through their intro offer, sending check-ins at three, five, and seven days, plus a final reminder before expiration. The emails feel personal and caring, reflecting her studio's intimate approach.

Unlike other platforms that require separate account creation, Arketa lets Amanda's students book directly through her business, maintaining the seamless, branded experience that matches her boutique studio's feel.

Results: More time for what matters most

The transformation was immediate and dramatic. In her first month with Arketa, Amanda accomplished significantly more than she had in the previous nine months with Wix. Tasks that once took 45 minutes now happen in minutes.

Her new student conversion rate hit nearly 90%, with prospects regularly mentioning the helpful email reminders that guided them to purchase their first package. The automated sequences work so well that Amanda sometimes forgets they're running until clients compliment the emails she created.

Financial clarity finally arrived. Amanda can now see exactly where her money comes from and where it goes, giving her the business insight she desperately needed. Her website editing became so straightforward that community members noticed the improvement, commenting on how much time and effort she'd clearly invested.

Most importantly, the user-friendly design works perfectly for her less tech-savvy demographic. Her 45+ students can easily navigate bookings and payments, removing barriers that might have kept them from returning. As Amanda puts it: "The moment your guys's doors open, I get a response like, hey, Amanda, I hope you're having a good day. Here's how to do this. Here's a video on how to walk through it."

"Arketa is a game changer," Amanda reflects. "It's astronomically amazing in every single way." She's already recommended Arketa to fellow studio owners, telling them, "When you guys want to switch, you let me know, because my team's awesome."

Today, Amanda runs Soul Stretch Yoga with confidence, knowing her business systems support her mission of helping her community slow down and reconnect. She can focus on what she does best: creating a safe space where people can connect their mind, body, and soul.

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