# Arketa — full site content > Arketa is the new standard for modern booking software. Enjoy beautiful client checkout, marketing automations, and 24/7 support. --- # Home > Arketa is the new standard for modern booking software. Enjoy beautiful client checkout, marketing automations, and 24/7 support. Canonical: https://www.arketa.com --- Connect Claude to your reporting data Learn More ## The studio platform built by studio owners Arketa handles scheduling, payments, and payroll, with smart automations that fill your classes and win you more clients. [Get Started](/book-a-demo) ## The #1 platform for fitness and wellness businesses worldwide _Built by a team of owners + operators_ ## We've held every wellness role from working the front desk to closing the books. We have 500,000+ hours of experience and counting. ## Grow your studio like they did > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY ## Industry expertise in every feature _Scheduling_ ### Simplified scheduling for classes, appointments, and events Your clients book in two clicks and have the option to pay with Apple Pay. Waitlists and guest passes fill open spots automatically. [Learn More](/features/classes-appointments) _Marketing_ ### Automated emails + messaging Maximize engagement and spend more time on the parts of your business you actually love with automated communications from AI-powered chat, SMS, and a two-way inbox. [Learn More](/features/marketing-automations) _Support_ ### Fast support, over chat or phone Get a real human on chat or phone, any time of day, in under a minute. When you'd rather find it yourself, our AI-powered FAQs deliver instantly. [Learn More](/about-us) _Website + app_ ### Branded website + app Build a website and app that feel entirely your own, down to the last detail. A polished, branded experience that turns visitors into clients. [Learn More](/features/branded-app) [Book a Demo](/book-a-demo) Made to fit every kind of wellness Book a Demo Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Yoga Yoga Learn More Yoga Built for your business, not someone else's From one room to twelve locations, Arketa fits how your studio, gym, or practice handles booking, memberships, and payroll. It was built by people who've worked front desks and taught the 6 AM class. Book a Demo Start Free Trial Business Types Grow your yoga studio hassle-free Arketa handles the scheduling, payments, and your client list, so you can focus on teaching and building a studio that reflects your practice. Book a Demo Get started Everything a yoga studio schedules, on one calendar Classes, workshops, and series Schedule weekly classes, one-time workshops, or multi-week series in the same calendar. Set capacity limits, waitlists, and drop-in pricing for each. Teacher trainings and retreats Sell programs with structured schedules, payment plans, and enrollment caps. Automated confirmations and reminders keep participants informed without you managing it manually. Private sessions Offer 1:1 and small-group sessions alongside your group classes. Everything lives on one calendar, so nothing double-books and you see the whole day at a glance. Waitlists and cancellation policies Fill canceled spots automatically. Set late cancel and no-show fees that run on their own so you protect your revenue without any awkward conversations. All your revenue streams, in one place Teacher trainings and certifications Sell and manage high-ticket programs with payment plans and digital materials, all in one place. Retreats and events Easy setup, booking, and payment collection for multi-day offerings. On-demand video libraries Let students access your content anytime without sending them to a separate platform. Retail Sell mats, props, apparel, and essentials in person or as an add-on at checkout. A booking experience that feels like your studio Automation Automated communication Confirmations, reminders, and updates go out in your branding automatically. Students show up informed and ready. Booking Two-click booking No confusing steps, no dead ends mid-flow, no reroutings to a different site. Your brand Your brand throughout Branded apps, websites, and booking widgets in your colors and style. Students stay on your site when they book. Support from people who've taught and run studios When you have a question, you talk to a person, not a ticket queue. - **Live chat, real humans**: quick answers in the moment, no email chains. - **Firsthand, not secondhand**: the team has run studios and taught classes, so they've had your problem before you describe it. - **Right from day one**: fast guidance on setting things up right from the start. Words from Arketa partners Contact us Let's grow your wellness business together Frequently asked questions What's the best software for a yoga studio? The best yoga studio software runs everything you offer in one system: weekly classes, workshops, teacher trainings, retreats, privates, and on-demand video, with payments and client records attached. Arketa does all of it, built by a team with 500,000+ hours working in studios. Can I sell yoga teacher trainings online? Yes. Sell trainings as one purchase or monthly payment plans, cap enrollment, and deliver schedules and course materials in one place. Automated confirmations and reminders keep trainees on track without you chasing anyone. How do donation-based yoga classes work? Set a minimum price and a suggested price, and students choose what they pay at booking. It's built for community classes and charity events, so accessible pricing doesn't mean handling cash in a basket. Can I run retreats and regular classes in one system? Yes. Retreats and events sit on the same calendar as your weekly schedule, with their own booking pages, multi-ticket checkout, and payment collection. One client list across everything, so your retreat guests are the same profiles as your Tuesday regulars. Do my clients need to download an app to book? No. Students book on your website in two clicks, no account hoops and no app required. If you add a branded app later, it's for your regulars who want your schedule one tap away. Yoga Studio Management Software | Arketa Arketa handles scheduling, payments, and client management for yoga studios so you can focus on teaching and building community. Pilates Pilates Learn More Pilates + Lagree Studio Software | Arketa The platform built for Pilates and Lagree studios. Spot booking, waitlists, and payroll are handled in one place, so the day-to-day of your studio runs itself. Built for your business, not someone else's From one room to twelve locations, Arketa fits how your studio, gym, or practice handles booking, memberships, and payroll. It was built by people who've worked front desks and taught the 6 AM class. Book a Demo Start Free Trial Business Types The platform built for Pilates studios From spot booking to waitlists to payroll, Arketa handles the day-to-day of your studio, all in one place. Book a Demo Get started Learn More Pilates + Lagree The complete solution for Pilates + Lagree studio success Elevate your studio with tools designed to simplify your daily tasks and help you grow. Simplified booking management Spot booking Let clients pick their exact reformer or megaformer when they book, so everyone knows their spot before class starts. Waitlist management Automatically move clients off the waitlist as spots open, with custom rules for timing and auto-confirmation so classes fill themselves. No-show + cancellation policies Set cancellation and no-show fees that charge on their own, so you're paid without having to chase anyone down. Class + appointment booking Manage bookings for group classes, privates, and duets, with instructor availability built in so clients only see open slots. Manage your team from one place Instructor scheduling Give instructors a clear view of their own schedules and let them request and pick up subs right in Arketa, so covering a class stays simple and in one place. Permissions + logins Control who can see what, from attendance to rosters, so everyone has the right access and nothing more. Compensation tracking Hours track automatically and export in a few clicks, so month-end payroll is accurate without the manual math. Tools to grow every revenue stream Teacher trainings + courses Whether you're hosting or selling, Arketa lets you easily offer teacher training, courses, and digital materials from the same place you manage your studio. Retail sales Set up an online or in-person store for your studio's merchandise, sell it as an upsell at checkout, and track your inventory and best sellers. Upsells + bundles Bundle classes, retail, and services into packages, and offer add-ons at checkout so clients can buy more in one go. Gift cards + seasonal sales Offer gift cards and seasonal promotions that encourage new sign-ups and give existing clients a new reason to buy. Why real studios love Arketa Contact us Let's grow your wellness business together Frequently asked questions Does Arketa support spot booking for reformers? Yes. Arketa supports spot booking, so clients reserve their exact reformer or megaformer when they book a class. Everyone knows their spot before they walk in, which is especially useful for reformer and Lagree studios where each machine matters. Can clients book both group classes and private sessions? Yes. Clients can book group classes, private sessions, and duets in Arketa, all in the same place. Instructor availability is built in, so clients only see and book open slots, whether it's a group reformer class or a one-on-one. Can I set my own no-show and cancellation fees? Yes. Arketa lets you set your own cancellation windows and no-show fees, and they charge automatically. For a Pilates studio with limited spots per class, that means late cancellations cost you less and open spots free up in time for someone else. Is Arketa a good fit for a Lagree or reformer studio specifically? Yes. Arketa is built for the way Pilates, Lagree, and reformer studios actually run, from spot booking on each machine to waitlists, class and private booking, and instructor scheduling. It fits both single studios and growing multi-location brands. Can I switch to Arketa from another Pilates booking platform? Yes. If you're on another Pilates or studio booking platform, Arketa's team can migrate your data over as part of onboarding, so you don't have to rebuild everything yourself. Each new studio gets hands-on setup help, not a do-it-yourself import. Pilates + Lagree Wellness Wellness Learn More Recovery + Wellness Studio Management Software | Arketa Appointments, memberships, and check-ins in one platform, built by people who have run studios themselves. Built for your business, not someone else's From one room to twelve locations, Arketa fits how your studio, gym, or practice handles booking, memberships, and payroll. It was built by people who've worked front desks and taught the 6 AM class. Book a Demo Start Free Trial Business Types Run your wellness studio with clarity Built by people who've run studios themselves, Arketa handles appointments, memberships, and check-ins in one platform. The software behind your studio finally feels as calm as the studio. Book a Demo Get started Learn More Home For saunas, cold plunge, contrast therapy + wellness studios Everything a recovery studio runs, in one place Tailored to serve appointment-based businesses Appointment + sessions Run 1:1 services, privates, and consultations next to your group schedule. No more managing classes in one tool and appointments in another. Group experiences + workshops Create new revenue opportunities by adding breathwork, sound baths, retreats, and other group services alongside your regular schedule on a platform that scales with you. Time + room services Book by the hour, the session, or the whole day. Each room has its own availability and capacity, so the plunge, the sauna, and the treatment room never double-book. Flexible hybrid schedules One calendar shows every session, class, and room. Your team sees the whole day at a glance, and nothing gets booked on top of anything else. Features built from firsthand experience One platform for the whole studio Manage bookings, memberships, door access, retail, and payouts from a single platform designed for modern wellness studios. Fast check-ins Clients check in with one tap in your app, a barcode scan, or at the desk, so you always know who's in the space and sessions start on time. Premium client experience Deliver a polished, professional flow that reflects the calm and care of your physical space. The door unlocks itself Connect Kisi smart door access and clients let themselves in with a tap in your app. Built-in geofencing confirms they're at the door, and their membership is checked on the way in. Quiet hours without staffing the desk. Your brand represented across all platforms Custom branding Branded mobile app + website Treat clients to a beautiful, professional digital presence that reflects your brand. Booking widgets Intuitive booking widgets Make signing up for group services and appointments effortless with a clean, minimalist interface. Channels Consistent experience everywhere Your booking page, app, emails, and website all look like you. Clients get the same experience whether they book from your app or your front desk. Your wellness studio's built-in growth engine Memberships + visit packs Create predictable revenue with recurring access to saunas, cold plunges, or other services. Session bundles Bundle a plunge with a sauna, or classes with privates, in one purchase. Bundles turn a first visit into a routine. Recovery add-ons + upgrades Sell towel service and extra time as add-ons at checkout, without slowing anyone down. Retail + ecommerce Open even more revenue streams by selling products and recovery essentials directly through your studio's digital storefront. Why real studios love Arketa Contact us Let's grow your wellness business together Frequently asked questions What's the best booking software for a sauna or cold plunge studio? The best fit is software built for time- and room-based booking, not just classes. Arketa handles per-room availability, hourly and day-long sessions, memberships and visit packs, and self check-in, so a contrast therapy studio can run its whole schedule in one system. Can clients book a specific room or time slot? Yes. Each room has its own availability and capacity, and services can be booked by the session, the hour, or the day. The sauna, plunge, and treatment rooms each keep their own calendar so nothing double-books. Can I require a consultation before clients book certain services? Yes. Gate any service behind a first visit: a client books the consultation, and once complete, booking access unlocks for the full service. Built for offerings like IV therapy or contrast protocols where someone needs to be cleared first. Can clients let themselves in during quiet hours? Yes, with the Kisi door access integration: a client taps check-in in your branded app and the door unlocks, with built-in geofencing confirming they're actually at the door. No key fobs, no front desk required. Can I sell memberships for recovery services? Yes. Sell recurring memberships, visit packs, and bundles for any service, like 8 plunges a month or a sauna and cold plunge pairing, with automatic billing and credits tracked per client. Recovery + Wellness Group Fitness Group Fitness Learn More Group Fitness Built for your business, not someone else's From one room to twelve locations, Arketa fits how your studio, gym, or practice handles booking, memberships, and payroll. It was built by people who've worked front desks and taught the 6 AM class. Book a Demo Start Free Trial Business Types Run your group fitness studio without the chaos Scheduling classes, chasing no-shows, covering subs, and keeping the check-in line moving adds up fast. Arketa takes the operational load so you can focus on your clients and classes. Book a Demo Get started The team behind the team at 2,000+ successful businesses Full classes that start on time Spot booking that actually holds Give clients a specific bike, reformer, mat, or station when they book. No double-bookings, no walk-in confusion. Perfect for cycling, reformer Pilates, barre, HYROX, and any format where the spot matters. Every cancellation becomes a booked spot The moment a client cancels, the next person on the waitlist is notified and can claim the spot in seconds. Your class stays at capacity, your front desk stays focused, and no revenue walks out the door. No-show fees run without the awkward conversations Set your late cancel and no-show fees once and let Arketa enforce them. This takes away the awkward conversations and exceptions you didn't mean to make. Start every class on time, every time The line before class should never take time away from class. Clients check in fast, by barcode scan if you want, and your team sees who's in the room in real time. The 6am start at 6am. Instructor scheduling shouldn't feel like herding cats Instructor scheduling + availability Assign instructors, manage availability, and handle subs without a back-and-forth text thread. Role-based permissions Everyone gets access to what they need and not what they don't. Instructor payouts + payroll Track classes taught and attendance in one place, so payday is a report you export, not a spreadsheet you build. Sub management Handle last-minute instructor changes without it turning into a fire drill. A confusing booking experience leads to lost clients Quick and easy sign-ups Clients can book from their phone or your website in a few clicks. A clean experience without confusing flows lets them just show up. Looks like your studio, not generic software Branded apps and websites that actually reflect your gym. Your colors, your vibe, your brand, all the way down to the booking buttons. Automated messaging that actually helps Confirmations, reminders, and updates go out automatically. Clients stay in the loop, show up prepared, and your team isn't manually sending reminder texts at 7am. Featured case study In Flow Studio x Arketa Fishtown, PA Support from a team who've actually worked in a studio - **Real answers in real time**: Not a ticket number or a canned response. Actual help, when you need it from a real person. - **We've been in your shoes**: Our team comes from the industry. We understand fitness operations because we've lived it. - **There for the high-stakes moments**: Launching a new schedule, onboarding a new location, or rolling out a big change? Our team will be there when it matters most. - **Proactive, not reactive**: We help you set things up right from the start, so you're not putting out fires later. Get started Let's grow your wellness business together Frequently asked questions What's the best management software for a group fitness studio? The best fit handles the group-fitness specifics: spot booking, automated waitlists, fast check-in, sub management, and instructor pay tracking, on top of scheduling and memberships. Arketa does all of it, built by a team with 500,000+ hours working in studios and gyms. Can clients pick their own bike, reformer, or station when they book? Yes. Set up a spot map of your room and clients choose their exact spot at booking, bike 7, the back-row reformer, or their usual mat. No double-bookings and no walk-in shuffle before class. How do I handle last-minute instructor subs? Instructors manage their availability in Arketa, and when someone needs coverage, the sub process runs in the platform instead of a group text thread. The schedule updates everywhere at once, so clients always see who's actually teaching. How fast is class check-in? Seconds per person. Clients check in at the front desk, by self check-in, or with a barcode scan from your app, and your team sees the live roster as people arrive. The line moves, and class starts on time. Does Arketa work for HYROX, bootcamp, and strength formats? Yes, and it fits how these formats actually run. Spot booking assigns athletes to stations or rigs, schedules can mix classes with open gym and 1:1 coaching, and multi-week programs handle training blocks. For the competitive crowd, built-in Challenges with live leaderboards give your community something to race for between sessions. Group Fitness Studio Management Software | Arketa Scheduling, waitlists, check-in, and instructor management built for group fitness studios. Take the operational load off and focus on your clients. Gym Gym Learn More Gym Built for your business, not someone else's From one room to twelve locations, Arketa fits how your studio, gym, or practice handles booking, memberships, and payroll. It was built by people who've worked front desks and taught the 6 AM class. Book a Demo Start Free Trial Business Types The platform built for modern gyms Memberships, classes, personal training, open gym access, all in one place. Arketa replaces the patchwork of tools slowing you down. Book a Demo Get started Less front desk chaos. More time on the floor. Peak hours without a line at the door Clients check in with one tap in your app or a barcode scan, and they're in. No manual sign-ins, no front desk bottleneck at 5pm. Offer 24/7 access without staffing it Connect Kisi door access and members let themselves in with a tap in your app. Built-in geofencing confirms they're at the door, their membership is checked on the way in, and your early mornings run without another hire. Every member's details, the moment they walk in Staff-side visibility surfaces membership status, remaining sessions, flags, and notes at check-in so your team can wish someone a happy birthday, answer a billing question, or know about an injury before class, all without switching tabs or keeping other clients waiting. Clients book themselves With mobile app booking, clients can see the schedule and reserve classes, PT sessions, and open gym themselves. No calls to return and no schedules to manage on someone else's behalf. One platform. Multiple revenue streams. Memberships + open gym Recurring revenue with flexible membership tiers and pack options that fit your business model. Personal training + recovery Package and sell PT sessions, track usage, and attach recovery add-ons at booking or check-in. Retail + e-commerce Sell gym branded merchandise and other products in-person and online with a built-in POS. Challenges + communities Run challenges with leaderboards and group chat that keep clients engaged between visits, and sell programs and community events on top of memberships. Finally, software that gets how a gym actually works. Personal training + privates When PT and group classes live in different systems, double bookings happen, package tracking falls to spreadsheets, and trainers are constantly checking what's on the calendar. Arketa puts both in one calendar. Sell sessions, track packages, assign trainers, and share client progress without the back-and-forth. Group classes, challenges + programs Running a full class schedule is one thing. Adding seasonal challenges or multi-week programs on top usually means more spreadsheets and more admin. Arketa manages your schedule, challenges, and programs in one place so you can run more without it costing more time. Membership tiers Most software gives you a few membership templates and calls it flexibility. If you run off-peak tiers, open gym bundles, or packages that combine classes with recovery, Arketa handles the actual structure of your business, not a simplified version of it. Since moving to Arketa, our business has grown dramatically. We've seen an increase in the amount of trainer usage and average class bookings per day. Our class utilization has grown dramatically, so we're heading in the right direction and Arketa's helping. Featured case study Solace x Arketa How Solace New York built a gym for the modern trainer and found the software to match Get started Let's grow your gym together Frequently asked questions What's the best management software for a gym? For boutique and training gyms, the best fit runs memberships, classes, personal training, and open gym access in one system, with fast check-in and door access built in. Arketa does all of it, built by a team with 500,000+ hours working in gyms and studios. Can I offer 24/7 gym access without staffing the front desk? Yes. Arketa integrates with Kisi door access: when a client checks in through your app, the door unlocks, with their membership checked on the way in. Off-hours access runs itself. How does client check-in work? Clients scan a barcode from your app or a printed card and they're checked in, in under a second. Your team sees membership status, remaining sessions, and notes the moment someone walks in, and any USB barcode scanner works. Can I manage personal training and group classes in one system? Yes. PT sessions and classes live on one calendar with one client list. Sell session packs, track usage automatically, assign trainers, and keep progress notes on the client's profile instead of a spreadsheet. Can I run different membership tiers, like off-peak or open gym only? Yes. Build membership tiers around how your gym actually works: off-peak pricing, open gym bundles, packages that mix classes with PT or recovery, each with its own billing cycle and booking rules. Gym Management Software | Arketa Memberships, classes, personal training, and open gym access — all in one place. Arketa is the operating system built for modern gyms. Built for 1 location or 100 Whether you're opening your first location or running your hundredth, Arketa is built to grow with you. Learn More Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Opening your first studio We've launched studios before, so we know what the first year takes. Our New Studio Program helps you nail your pricing and packaging, so you're profitable before opening day. Fitness + Wellness Studio Management Software | Arketa Arketa is the new standard for modern booking software. Enjoy beautiful client checkout, marketing automations, and 24/7 support. Connect Claude to your reporting data Learn More The studio platform built by studio owners Arketa handles scheduling, payments, and payroll, with smart automations that fill your classes and win you more clients. Get Started Get started The #1 platform for fitness and wellness businesses worldwide Built by a team of owners + operators We've held every wellness role from working the front desk to closing the books. We have 500,000+ hours of experience and counting. Grow your studio like they did Industry expertise in every feature Book a Demo Get started Scheduling Simplified scheduling for classes, appointments, and events Your clients book in two clicks and have the option to pay with Apple Pay. Waitlists and guest passes fill open spots automatically. Marketing Automated emails + messaging Maximize engagement and spend more time on the parts of your business you actually love with automated communications from AI-powered chat, SMS, and a two-way inbox. Support Fast support, over chat or phone Get a real human on chat or phone, any time of day, in under a minute. When you'd rather find it yourself, our AI-powered FAQs deliver instantly. Website + app Branded website + app Build a website and app that feel entirely your own, down to the last detail. A polished, branded experience that turns visitors into clients. Made to fit every kind of wellness Book a Demo Get started Yoga Yoga Pilates Pilates Wellness Wellness Group Fitness Group Fitness Gym Gym Built for 1 location or 100 Whether you're opening your first location or running your hundredth, Arketa is built to grow with you. Learn More Opening your first studio We've launched studios before, so we know what the first year takes. Our New Studio Program helps you nail your pricing and packaging, so you're profitable before opening day. Growing to two locations or ten Add a location and your memberships, reporting, and app come with you. Same account, same login, nothing to rebuild, and every location on one dashboard. Switching from another platform We move your clients, packages, and stored payment cards for you. Most studios are live within 4 weeks. How the fastest-growing studios do it Craft Pilates x Arketa How Craft Pilates built a seamless client experience and scaled to multiple locations What makes Arketa different We believe you deserve a partner, not just a platform. Most studio software was built by people who've never taught a class or worked a front desk. They hand you a login and disappear. We've run studios ourselves, so help is always a real person and always free, from under-a-minute live chat to Zoom strategy sessions whenever you need them. We believe profit matters more than revenue. Revenue is the number everyone chases. But chasing it usually grows your costs too, so you end up taking home less. The only number we care about is what you keep. We automate everything but the magic in the room, putting AI on your front desk, marketing, and leads, so your costs drop and more of what you earn stays yours. We believe beautiful studios deserve beautiful software. Your clients come to look and feel their best, and your software should carry that same care. Every detail is designed to be beautiful and unmistakably yours, never squeezed into a template. And beauty pays off: a smoother, more polished experience converts more bookings and keeps clients coming back. More loyalty, more revenue, more money in your pocket. Rachel Lea Fishman Best-in-class support, backed by real resources Blog Product updates and guides that help you run and grow your studio. Webinars Live sessions and recordings to help you get the most out of Arketa. Case studies See how real studios grow with Arketa. FAQs Quick answers to common questions about Arketa. Contact us Let's grow your wellness business together Home Growing to two locations or ten Add a location and your memberships, reporting, and app come with you. Same account, same login, nothing to rebuild, and every location on one dashboard. Fitness + Wellness Studio Management Software | Arketa Arketa is the new standard for modern booking software. Enjoy beautiful client checkout, marketing automations, and 24/7 support. Connect Claude to your reporting data Learn More The studio platform built by studio owners Arketa handles scheduling, payments, and payroll, with smart automations that fill your classes and win you more clients. Get Started Get started The #1 platform for fitness and wellness businesses worldwide Built by a team of owners + operators We've held every wellness role from working the front desk to closing the books. We have 500,000+ hours of experience and counting. Grow your studio like they did Industry expertise in every feature Book a Demo Get started Scheduling Simplified scheduling for classes, appointments, and events Your clients book in two clicks and have the option to pay with Apple Pay. Waitlists and guest passes fill open spots automatically. Marketing Automated emails + messaging Maximize engagement and spend more time on the parts of your business you actually love with automated communications from AI-powered chat, SMS, and a two-way inbox. Support Fast support, over chat or phone Get a real human on chat or phone, any time of day, in under a minute. When you'd rather find it yourself, our AI-powered FAQs deliver instantly. Website + app Branded website + app Build a website and app that feel entirely your own, down to the last detail. A polished, branded experience that turns visitors into clients. Made to fit every kind of wellness Book a Demo Get started Yoga Yoga Pilates Pilates Wellness Wellness Group Fitness Group Fitness Gym Gym Built for 1 location or 100 Whether you're opening your first location or running your hundredth, Arketa is built to grow with you. Learn More Opening your first studio We've launched studios before, so we know what the first year takes. Our New Studio Program helps you nail your pricing and packaging, so you're profitable before opening day. Growing to two locations or ten Add a location and your memberships, reporting, and app come with you. Same account, same login, nothing to rebuild, and every location on one dashboard. Switching from another platform We move your clients, packages, and stored payment cards for you. Most studios are live within 4 weeks. How the fastest-growing studios do it Craft Pilates x Arketa How Craft Pilates built a seamless client experience and scaled to multiple locations What makes Arketa different We believe you deserve a partner, not just a platform. Most studio software was built by people who've never taught a class or worked a front desk. They hand you a login and disappear. We've run studios ourselves, so help is always a real person and always free, from under-a-minute live chat to Zoom strategy sessions whenever you need them. We believe profit matters more than revenue. Revenue is the number everyone chases. But chasing it usually grows your costs too, so you end up taking home less. The only number we care about is what you keep. We automate everything but the magic in the room, putting AI on your front desk, marketing, and leads, so your costs drop and more of what you earn stays yours. We believe beautiful studios deserve beautiful software. Your clients come to look and feel their best, and your software should carry that same care. Every detail is designed to be beautiful and unmistakably yours, never squeezed into a template. And beauty pays off: a smoother, more polished experience converts more bookings and keeps clients coming back. More loyalty, more revenue, more money in your pocket. Rachel Lea Fishman Best-in-class support, backed by real resources Blog Product updates and guides that help you run and grow your studio. Webinars Live sessions and recordings to help you get the most out of Arketa. Case studies See how real studios grow with Arketa. FAQs Quick answers to common questions about Arketa. Contact us Let's grow your wellness business together Home Switching from another platform We move your clients, packages, and stored payment cards for you. Most studios are live within 4 weeks. Fitness + Wellness Studio Management Software | Arketa Arketa is the new standard for modern booking software. Enjoy beautiful client checkout, marketing automations, and 24/7 support. Connect Claude to your reporting data Learn More The studio platform built by studio owners Arketa handles scheduling, payments, and payroll, with smart automations that fill your classes and win you more clients. Get Started Get started The #1 platform for fitness and wellness businesses worldwide Built by a team of owners + operators We've held every wellness role from working the front desk to closing the books. We have 500,000+ hours of experience and counting. Grow your studio like they did Industry expertise in every feature Book a Demo Get started Scheduling Simplified scheduling for classes, appointments, and events Your clients book in two clicks and have the option to pay with Apple Pay. Waitlists and guest passes fill open spots automatically. Marketing Automated emails + messaging Maximize engagement and spend more time on the parts of your business you actually love with automated communications from AI-powered chat, SMS, and a two-way inbox. Support Fast support, over chat or phone Get a real human on chat or phone, any time of day, in under a minute. When you'd rather find it yourself, our AI-powered FAQs deliver instantly. Website + app Branded website + app Build a website and app that feel entirely your own, down to the last detail. A polished, branded experience that turns visitors into clients. Made to fit every kind of wellness Book a Demo Get started Yoga Yoga Pilates Pilates Wellness Wellness Group Fitness Group Fitness Gym Gym Built for 1 location or 100 Whether you're opening your first location or running your hundredth, Arketa is built to grow with you. Learn More Opening your first studio We've launched studios before, so we know what the first year takes. Our New Studio Program helps you nail your pricing and packaging, so you're profitable before opening day. Growing to two locations or ten Add a location and your memberships, reporting, and app come with you. Same account, same login, nothing to rebuild, and every location on one dashboard. Switching from another platform We move your clients, packages, and stored payment cards for you. Most studios are live within 4 weeks. How the fastest-growing studios do it Craft Pilates x Arketa How Craft Pilates built a seamless client experience and scaled to multiple locations What makes Arketa different We believe you deserve a partner, not just a platform. Most studio software was built by people who've never taught a class or worked a front desk. They hand you a login and disappear. We've run studios ourselves, so help is always a real person and always free, from under-a-minute live chat to Zoom strategy sessions whenever you need them. We believe profit matters more than revenue. Revenue is the number everyone chases. But chasing it usually grows your costs too, so you end up taking home less. The only number we care about is what you keep. We automate everything but the magic in the room, putting AI on your front desk, marketing, and leads, so your costs drop and more of what you earn stays yours. We believe beautiful studios deserve beautiful software. Your clients come to look and feel their best, and your software should carry that same care. Every detail is designed to be beautiful and unmistakably yours, never squeezed into a template. And beauty pays off: a smoother, more polished experience converts more bookings and keeps clients coming back. More loyalty, more revenue, more money in your pocket. Rachel Lea Fishman Best-in-class support, backed by real resources Blog Product updates and guides that help you run and grow your studio. Webinars Live sessions and recordings to help you get the most out of Arketa. Case studies See how real studios grow with Arketa. FAQs Quick answers to common questions about Arketa. Contact us Let's grow your wellness business together Home _How the fastest-growing studios do it_ ## Craft Pilates x Arketa How Craft Pilates built a seamless client experience and scaled to multiple locations ## What makes Arketa different ### We believe you deserve a partner, not just a platform. Most studio software was built by people who've never taught a class or worked a front desk. They hand you a login and disappear. We've run studios ourselves, so help is always a real person and always free, from under-a-minute live chat to Zoom strategy sessions whenever you need them. ### We believe profit matters more than revenue. Revenue is the number everyone chases. But chasing it usually grows your costs too, so you end up taking home less. The only number we care about is what you keep. We automate everything but the magic in the room, putting AI on your front desk, marketing, and leads, so your costs drop and more of what you earn stays yours. ### We believe beautiful studios deserve beautiful software. Your clients come to look and feel their best, and your software should carry that same care. Every detail is designed to be beautiful and unmistakably yours, never squeezed into a template. And beauty pays off: a smoother, more polished experience converts more bookings and keeps clients coming back. More loyalty, more revenue, more money in your pocket. — Rachel Lea Fishman, Co-Founder and CEO of Arketa ## Best-in-class support, backed by real resources ### Blog Product updates and guides that help you run and grow your studio. [View All](/blog) ### Webinars Live sessions and recordings to help you get the most out of Arketa. [View All](/webinars) ### Case studies See how real studios grow with Arketa. [View All](/blog?category=case-studies) ### FAQs Quick answers to common questions about Arketa. [View All](https://help.arketa.com/getting-started/welcome) Contact us Let's grow your wellness business together --- # About Us > Meet the team behind Arketa — former studio owners and instructors building booking, payments, and growth software for 2,000+ fitness and wellness businesses. Canonical: https://www.arketa.com/about-us --- _About Us_ ## More than a platform, a partner Behind every successful fitness and wellness business is a combination of software and industry experience. Arketa was built by people who've owned studios, taught the classes, and closed the books, and it shows in everything we make. [Talk to our team](/book-a-demo) > — Sweat With Sav > — Present Practice > — Solace > — Craft Pilates > — In Flow Studio > — Bodycraft _By the numbers_ ## 500,000+ hours working in studios · 2,000+ studios run on Arketa · $500M+ in studio payments processed ## Meet the team behind Arketa We don’t just understand your challenges. We've lived them. - **We've done the job**: started studios, taught the classes, worked the desk, chased the failed payments. - **We build differently:** features exist because someone here needed them, not because a roadmap said so. - **We support differently:** the person answering your question has stood exactly where you're standing. Founded on firsthand experience Instructors, studio managers, and owners before they joined Arketa. Collectively: a lot of 6am classes and 500,000+ hours in the industry. Jasmine McCarthy Maggie Calegari Rachel Lea Fishman Abby Purcell Sam Butts Scott Bartel Saylor Troop The team at Arketa has either worked, owned, or taught at studios and knows the challenges already. So there is that business advisement side, which is very reassuring and settling. Built for wellness, designed for growth Everything in one place Arketa provides everything you need to run a healthy wellness business, all in one place. Our features are built to work together, not just sit together. Tech that lets your studio shine We provide a fully branded app and website where your brand takes center stage, not ours. Built to grow with you The fitness and wellness industry keeps evolving, and so do we. New features ship constantly, so the platform you choose today is even better tomorrow. ## What running on Arketa feels like ### Save time for what matters - Waitlists, reminders, and sub requests run themselves, so admin hours turn back into teaching hours. - The after-dinner admin shift disappears, and your evenings come back. ### Grow whenever you’re ready - Add teacher trainings, retreats, on-demand video, or retail without adding another tool. - One location or five, the platform is ready when you are, at your pace. ### Improve every step of the client journey - Two-click booking, an app with your name on it, and reminders that sound like you. - And when you need help, a real person who's worked in a studio picks up. Contact us Let's grow your wellness business together --- # Affiliate Referral Program > Refer a studio, instructor, or wellness business to Arketa and earn tiered rewards when they sign up, plus early access to product launches and events. Canonical: https://www.arketa.com/affiliate-referral-program --- ## Arketa Affiliate Referral Program ‍Know a studio, instructor, or wellness business that would thrive with Arketa? Refer them to us and earn exclusive rewards when they sign up for a minimum one-year contract. It's our way of saying thanks for spreading the word. [Join Affiliate Program](https://arketa.portal.partner.io/welcome) ## The team behind the team at 2,000+ successful businesses Why join the affiliate program? Tiered Rewards The more your referral adds on the higher the reward Referral Bonus Earn a bonus when a partner joins Arketa Content Access Have access to special resources about product launches & event access We chose Arketa because right from the start, we could tell that the team understood the needs of small businesses like us. Since switching from Mindbody to Arketa, the stress of studio ownership has dramatically decreased. Who we work with Apply Now Individuals Individuals Arketa offers everything you need to make your business stand out, so you can make more money without teaching more classes. Apply Now Studios Studios Our fitness business platform is specially designed to help studios run and grow their businesses. Apply Now Digital Digital Create an unlimited on-demand library, livestream classes, offer memberships, programs, and more Apply Now ## Frequently asked questions ### What if I am an Arketa Client? We love when our customers refer other studios. Thank you for spreading the word! If you're already an Arketa client, please submit your referral directly through the referral form in your Arketa dashboard so we can properly track and credit it. ### Is this where I apply to be an Arketa Partner? No, this form is only for our affiliate program. If you're interested in exploring a partnership with Arketa, please reach out to us at Partnerships@arketa.com and our team will follow up with next steps. ### Is there a cap on referrals? No, there's no cap on referrals. You're welcome to refer as many studios as you'd like.We appreciate every introduction you make. ## Ready to join? [Apply Now](https://arketa.portal.partner.io/welcome) --- # Arketa AI LP > See how Arketa AI answers client questions, books and changes reservations, and follows your studio's policies — saving owners 10+ hours every week. Canonical: https://www.arketa.com/arketa-ai-lp --- Transform your studio with AI-powered help Save 10+ hours a week, cut costs by $2,000 a month, and convert more leads with Arketa AI. ## The team behind the team at 2,000+ successful businesses ## Meet Arketa AI - Your New AI Studio Assistant ### Learns your studio's ways The studio assistant learns everything about your studio, using your expertise to provide accurate and helpful answers. ### Books, cancels, and updates for clients This studio assistant personalizes service for every client, taking actions on their behalf and quickly adapting to their needs. - Book new reservations - Cancel/change reservations - Manage late cancellations and no-show policies - Lost and found requests - Clients running late - Subscriptions management ### Follows your policies The Arketa Studio manager learns your studio's tone of voice, adheres to your policies—including refund policies—and delivers the best possible experience for your customers. ### Learns what clients ask most Our assistant gathers data on common client questions, providing insights to enhance your studio experience and better meet customer needs. We chose Arketa because right from the start, we could tell that the team understood the needs of small businesses like us. Since switching from Mindbody to Arketa, the stress of studio ownership has dramatically decreased. ## Ready to transform your studio? [Book a Demo](/arketa-ai-lp#contact-form) --- # Get started > Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Canonical: https://www.arketa.com/book-a-demo --- Get a Demo --- # Book a Demo V2 > Book a personalized demo to see how Arketa can help your wellness business manage bookings, payments, and community. Canonical: https://www.arketa.com/book-a-demo-v2 --- For wellness business owners Book your Arketa demo During our call, we'll focus on your specific business needs, so you'll see how we can save you time and grow your revenue. Get Started The average yoga software out there does about half of what Arketa does and is double the price. It's amazing that your price is lower, and you do so much more than these other software solutions. --- # Group Fitness > Scheduling, waitlists, check-in, and instructor management built for group fitness studios. Take the operational load off and focus on your clients. Canonical: https://www.arketa.com/business-type/group-fitness --- ## Run your group fitness studio without the chaos Scheduling classes, chasing no-shows, covering subs, and keeping the check-in line moving adds up fast. Arketa takes the operational load so you can focus on your clients and classes. [Book a Demo](/book-a-demo) ## The team behind the team at 2,000+ successful businesses ## Full classes that start on time ### Spot booking that actually holds Give clients a specific bike, reformer, mat, or station when they book. No double-bookings, no walk-in confusion. Perfect for cycling, reformer Pilates, barre, HYROX, and any format where the spot matters. ### Every cancellation becomes a booked spot The moment a client cancels, the next person on the waitlist is notified and can claim the spot in seconds. Your class stays at capacity, your front desk stays focused, and no revenue walks out the door. ### No-show fees run without the awkward conversations Set your late cancel and no-show fees once and let Arketa enforce them. This takes away the awkward conversations and exceptions you didn't mean to make. ### Start every class on time, every time The line before class should never take time away from class. Clients check in fast, by barcode scan if you want, and your team sees who's in the room in real time. The 6am start at 6am. Instructor scheduling shouldn't feel like herding cats Instructor scheduling + availability Assign instructors, manage availability, and handle subs without a back-and-forth text thread. Role-based permissions Everyone gets access to what they need and not what they don't. Instructor payouts + payroll Track classes taught and attendance in one place, so payday is a report you export, not a spreadsheet you build. Sub management Handle last-minute instructor changes without it turning into a fire drill. A confusing booking experience leads to lost clients Quick and easy sign-ups Clients can book from their phone or your website in a few clicks. A clean experience without confusing flows lets them just show up. Looks like your studio, not generic software Branded apps and websites that actually reflect your gym. Your colors, your vibe, your brand, all the way down to the booking buttons. Automated messaging that actually helps Confirmations, reminders, and updates go out automatically. Clients stay in the loop, show up prepared, and your team isn't manually sending reminder texts at 7am. _Featured case study_ ## In Flow Studio x Arketa Fishtown, PA ## Support from a team who've actually worked in a studio - **Real answers in real time**: Not a ticket number or a canned response. Actual help, when you need it from a real person. - **We've been in your shoes**: Our team comes from the industry. We understand fitness operations because we've lived it. - **There for the high-stakes moments**: Launching a new schedule, onboarding a new location, or rolling out a big change? Our team will be there when it matters most. - **Proactive, not reactive**: We help you set things up right from the start, so you're not putting out fires later. Get started Let's grow your wellness business together ## Frequently asked questions ### What's the best management software for a group fitness studio? The best fit handles the group-fitness specifics: spot booking, automated waitlists, fast check-in, sub management, and instructor pay tracking, on top of scheduling and memberships. Arketa does all of it, built by a team with 500,000+ hours working in studios and gyms. ### Can clients pick their own bike, reformer, or station when they book? Yes. Set up a spot map of your room and clients choose their exact spot at booking, bike 7, the back-row reformer, or their usual mat. No double-bookings and no walk-in shuffle before class. ### How do I handle last-minute instructor subs? Instructors manage their availability in Arketa, and when someone needs coverage, the sub process runs in the platform instead of a group text thread. The schedule updates everywhere at once, so clients always see who's actually teaching. ### How fast is class check-in? Seconds per person. Clients check in at the front desk, by self check-in, or with a barcode scan from your app, and your team sees the live roster as people arrive. The line moves, and class starts on time. ### Does Arketa work for HYROX, bootcamp, and strength formats? Yes, and it fits how these formats actually run. Spot booking assigns athletes to stations or rigs, schedules can mix classes with open gym and 1:1 coaching, and multi-week programs handle training blocks. For the competitive crowd, built-in Challenges with live leaderboards give your community something to race for between sessions. --- # Gym > Memberships, classes, personal training, and open gym access — all in one place. Arketa is the operating system built for modern gyms. Canonical: https://www.arketa.com/business-type/gym --- ## The platform built for modern gyms Memberships, classes, personal training, open gym access, all in one place. Arketa replaces the patchwork of tools slowing you down. [Book a Demo](/book-a-demo) ## Less front desk chaos. More time on the floor. ### Peak hours without a line at the door Clients check in with one tap in your app or a barcode scan, and they're in. No manual sign-ins, no front desk bottleneck at 5pm. ### Offer 24/7 access without staffing it Connect Kisi door access and members let themselves in with a tap in your app. Built-in geofencing confirms they're at the door, their membership is checked on the way in, and your early mornings run without another hire. ### Every member's details, the moment they walk in Staff-side visibility surfaces membership status, remaining sessions, flags, and notes at check-in so your team can wish someone a happy birthday, answer a billing question, or know about an injury before class, all without switching tabs or keeping other clients waiting. ### Clients book themselves With mobile app booking, clients can see the schedule and reserve classes, PT sessions, and open gym themselves. No calls to return and no schedules to manage on someone else's behalf. One platform. Multiple revenue streams. Memberships + open gym Recurring revenue with flexible membership tiers and pack options that fit your business model. Personal training + recovery Package and sell PT sessions, track usage, and attach recovery add-ons at booking or check-in. Retail + e-commerce Sell gym branded merchandise and other products in-person and online with a built-in POS. Challenges + communities Run challenges with leaderboards and group chat that keep clients engaged between visits, and sell programs and community events on top of memberships. ## Finally, software that gets how a gym actually works. ### Personal training + privates When PT and group classes live in different systems, double bookings happen, package tracking falls to spreadsheets, and trainers are constantly checking what's on the calendar. Arketa puts both in one calendar. Sell sessions, track packages, assign trainers, and share client progress without the back-and-forth. ### Group classes, challenges + programs Running a full class schedule is one thing. Adding seasonal challenges or multi-week programs on top usually means more spreadsheets and more admin. Arketa manages your schedule, challenges, and programs in one place so you can run more without it costing more time. ### Membership tiers Most software gives you a few membership templates and calls it flexibility. If you run off-peak tiers, open gym bundles, or packages that combine classes with recovery, Arketa handles the actual structure of your business, not a simplified version of it. Since moving to Arketa, our business has grown dramatically. We've seen an increase in the amount of trainer usage and average class bookings per day. Our class utilization has grown dramatically, so we're heading in the right direction and Arketa's helping. _Featured case study_ ## Solace x Arketa How Solace New York built a gym for the modern trainer and found the software to match Get started Let's grow your gym together ## Frequently asked questions ### What's the best management software for a gym? For boutique and training gyms, the best fit runs memberships, classes, personal training, and open gym access in one system, with fast check-in and door access built in. Arketa does all of it, built by a team with 500,000+ hours working in gyms and studios. ### Can I offer 24/7 gym access without staffing the front desk? Yes. Arketa integrates with Kisi door access: when a client checks in through your app, the door unlocks, with their membership checked on the way in. Off-hours access runs itself. ### How does client check-in work? Clients scan a barcode from your app or a printed card and they're checked in, in under a second. Your team sees membership status, remaining sessions, and notes the moment someone walks in, and any USB barcode scanner works. ### Can I manage personal training and group classes in one system? Yes. PT sessions and classes live on one calendar with one client list. Sell session packs, track usage automatically, assign trainers, and keep progress notes on the client's profile instead of a spreadsheet. ### Can I run different membership tiers, like off-peak or open gym only? Yes. Build membership tiers around how your gym actually works: off-peak pricing, open gym bundles, packages that mix classes with PT or recovery, each with its own billing cycle and booking rules. --- # Massage > Arketa handles booking, intake, and payments for massage therapists and bodywork studios so you can focus on client care and growing your practice. Canonical: https://www.arketa.com/business-type/massage --- ## Run your massage practice, not the admin Arketa handles booking, intake, and payments, so you can spend your time with clients instead of on paperwork. [Book a Demo](/book-a-demo) ## All your bookings in one place ### Appointments + treatments Book single sessions, treatment series, and recurring appointments on one calendar, with your own durations, buffer times, and pricing for each. ### Workshops + group sessions Run workshops, group classes, and events alongside your treatments. Set capacity, waitlists, and enrollment as easily as your appointments. ### Rooms + resource scheduling Assign treatment rooms and equipment automatically, so there's never a double-booked room or missing setup to disrupt a client's visit. ### In-person + virtual care Offer both in-person treatments and virtual consultations, so distance or a busy week doesn't stop a client from booking. ## More revenue, same schedule ### Treatment packages Sell prepaid session packs and treatment plans. Arketa tracks what's remaining and reminds clients to rebook. ### Memberships Offer recurring memberships with automatic billing, turning your regulars into a steady stream of income. ### Add-ons + upgrades Make it easy for clients to add extras like aromatherapy, hot stones, or extended time at checkout. ### Retail Sell oils, candles, and self-care products online or in person, so clients can take a piece of their treatment home. ## A calmer booking experience ### Seamless booking Two-click booking with no dead ends or redirects, so more clients follow through. ### Consistent branding Your app, website, and booking widget carry your colors and style, so everything feels like your brand. ### Automated communication Automate confirmations, reminders, and intake forms, so clients arrive prepped and on time. ## Real support from real people ### Live chat support Reach someone over chat and get quick answers, so a question never slows down your day. ### Industry-backed advice Our team has run wellness businesses, so the help you get is grounded in experience. ### Practical guidance Hands-on onboarding gets you set up right, and the same team keeps helping as your practice grows. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### How do I manage bookings for a massage practice? Arketa manages bookings for a massage practice by putting appointments, treatment series, rooms, and payments in one place. Whether you're a solo massage therapist or a multi-therapist clinic, you can handle scheduling, intake, and rebooking without juggling separate tools. ### What happens before a client's first appointment? Arketa sends intake forms, health history, and consultation paperwork automatically before each massage appointment, so clients arrive prepped and you have their details in advance. Confirmations and reminders send the same way, without you doing it by hand. ### Can I sell treatment packages and memberships? Yes. Arketa lets a massage practice sell prepaid treatment packages, session series, and recurring memberships, with billing and remaining sessions tracked automatically. It's steady, recurring income from your regular clients without extra admin. ### Does Arketa handle rooms and equipment scheduling? Yes. Arketa assigns treatment rooms and equipment to each appointment automatically, so no two massage sessions land in the same space or share the same table or tools. When you run multiple appointments at once, nothing gets double-booked. ### How do I cut down on no-shows and last-minute cancellations? Arketa lets a massage practice require a card on file or take a deposit at booking, and you can set your own cancellation policy and no-show fees that charge automatically. That means fewer last-minute cancellations and less lost income from empty appointment slots. --- # Multi-Location > Manage all your studio locations from one dashboard. Every schedule, membership, and report across all your studios, in one login. Canonical: https://www.arketa.com/business-type/multi-location --- ## All your locations, managed in one dashboard Every schedule, membership, and report across all your studios, in one login. Compare locations side by side without exporting a single spreadsheet. [Book a Demo](/book-a-demo) _Same brand, tailored to each location_ ## Give each location its own schedules, pricing, and offerings, while everything rolls up into one view of your whole business. ## See everything from one place ### Run every location from one login A centralized dashboard shows class bookings, appointments, and business performance across every studio in one view. Move between locations without logging in and out or switching tabs. ### Compare studios without the spreadsheets Pull reports from every studio into one view. Ready-made charts make it easy to see your top-performing location, busiest class times, and strongest revenue streams at a glance. ### Focus in on one location Every studio stands on its own, so you can dig into one location's schedule, clients, and performance, then zoom back out to the whole business, all without leaving the dashboard. Stay on brand while speaking to each space Targeted communications Message one location's clients instead of your whole list, so every promotion, schedule change, and announcement reaches the right people. Cohesive brand experience Your branded app, website, and booking stay the same at every location, so clients get the same experience wherever they go. Flexible memberships Members pick a home studio, and you choose whether their membership works at one location or all. They switch locations with a tap, not a new login. ## Your whole team, clearly organized ### Multi-location instructor scheduling See every instructor's availability at a glance, so it's easy to know who to assign to a class at any moment. ### Role-based access Set different permission levels for admins, managers, and instructors at each location. Everyone sees what they need and not what they don't. ### Location-specific pay rates Set the same pay rates everywhere, or customize them by location, class type, or service, without the hassle. ### Payroll-ready reporting Payroll-ready reports pull hours, rates, and totals from every location automatically, so there's no manual reconciliation at the end of each pay period. ## Support built for growing studios ### Dedicated onboarding support Each new location gets its own dedicated onboarding from a real Arketa team member, so every launch is supported. ### Industry-backed team Our support team comes from the fitness and wellness world, so they get your challenges and know how to actually solve them. ### Support as you scale From a new location to a new market, the team is there for the big shifts, not just the day-to-day. ### Long-term guidance The team stays with you long after setup, so you keep getting support from people who understand your business as it grows. I would say the easiest part of setting up the second location was Arketa because we already had everything set up for us. The systems were running and I didn't have to create anything from scratch. It was just a few adjustments within Arketa and we already had the second location up and running. So it was actually pretty magical. ## Let's grow your wellness business together [Book a Demo](/book-a-demo) ## Frequently asked questions ### How is Arketa different for multi-location businesses? Two things. First, reporting: every location's numbers roll into one dashboard you can compare, sort, and save, instead of exporting each studio to a spreadsheet. Second, the team: Arketa is built and staffed by people who've run studios, so multi-location operators get support from people who've done the job, not just software that lists locations. ### Can I manage all my locations from one login? Yes. Arketa lets you run every location from a single login, with class bookings, appointments, and performance across all your studios in one view. You can move between locations without logging in and out or switching tabs. ### Can each location have its own pricing, schedule, and staff? Yes. Each location can run its own pricing, schedule, offerings, and staff, while everything still rolls up into one view of your whole business. Your brand stays consistent across sites, but each studio operates the way it needs to. ### Can I set different pay rates and run payroll across locations? Yes. Arketa lets you set pay rates by location, class type, or service, and hours track automatically into payroll-ready reports for every studio. Memberships can work at a single location or across all of them, with each member keeping a home studio. Paying your team across multiple locations stays accurate without manual reconciliation. ### Is Arketa built for franchises and growing brands? Yes. Arketa is built for multi-location studios, franchises, and growing brands, with tools for centralized reporting, role-based team access, and location-level control. It scales with you as you open new locations, and each launch gets hands-on onboarding support. --- # Personal Training > Arketa handles booking, packages, and payments for personal trainers so you can focus on coaching clients and growing your business. Canonical: https://www.arketa.com/business-type/personal-training --- ## Built for how personal trainers work Arketa handles the booking, packages, and payments behind your training business, so you can focus on your clients. [Book a Demo](/book-a-demo) ## Everything your training business needs ### One-on-one + small group sessions Book private and semi-private sessions on a single calendar. Set your availability, session lengths, and rates, with no double bookings. ### Packages, memberships + session bundles Sell packages, memberships, and bundles for clients to buy in bulk. Arketa tracks remaining sessions and auto-charges renewals, so nothing slips and you get paid on time. ### Programming + on-demand training Share workout plans and a branded video library, so clients keep training between sessions and see the progress that keeps them coming back. ### Waitlists + cancellation policies Set your own waitlist and cancellation rules, so open spots get filled and last-minute cancellations get charged. ## All your revenue streams, in one place ### In-person sessions Offer any kind of session, 1:1, partner, or small group, all booked and paid for in one flow. ### Online coaching + programs Sell remote coaching, custom plans, and challenges online, so you can reach clients beyond your area. ### On-demand video libraries Build a library of workouts clients can follow anytime, turning your content into an extra revenue stream. ### Retail + add-ons Add retail like supplements, gear, and apparel, to your business so you earn beyond sessions. ## A seamless experience for your clients ### Easy booking Clients book in just two clicks, so more of them follow through instead of dropping off. ### Consistent branding Your app and website carry your colors and style, so everything feels like you, start to finish. ### Automated communications Confirmations, reminders, and check-ins send automatically, so clients arrive informed and ready. ## Support from people with industry experience ### Real-time chat support Message a real person and get answers in minutes, so help is there when something comes up. ### Industry-backed advice Our team has worked in the industry, so you get advice that actually works, not generic answers. ### Ongoing guidance Hands-on onboarding gets you set up right, and ongoing support keeps things running as you grow. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your training business together ## Frequently asked questions ### Can I run my personal training business on Arketa? Yes. Arketa is built to run a personal training business end to end, from booking sessions to selling packages to taking payments. Whether you train independently or run a small studio, you can manage the whole business in one place instead of stitching together separate tools. ### What kinds of sessions can I book in Arketa? Yes. Arketa handles one-on-one, partner, and small-group training on a single calendar. You set your availability, session lengths, and rates, and clients book and pay in one flow, with no double bookings. ### How do training packages and session tracking work? Yes. Arketa lets you sell packages, memberships, and session bundles, and it tracks each client's remaining sessions automatically. Renewals can auto-charge when a package runs out, so you get paid on time without tracking it by hand. ### Does Arketa support online training as well as in person? Yes. Arketa supports both in-person and online training, so you can coach clients in the room or remotely with custom plans and on-demand workouts. That lets you train more people than your schedule or location would allow on its own. ### What happens when a client cancels late or no-shows? Yes. Arketa handles payments for sessions and packages, and you can set your own cancellation windows and no-show fees that charge automatically. That means fewer last-minute drops and no chasing clients down for payment. --- # Pilates + Lagree > The platform built for Pilates and Lagree studios. Spot booking, waitlists, and payroll are handled in one place, so the day-to-day of your studio runs itself. Canonical: https://www.arketa.com/business-type/pilates-lagree --- ## The platform built for Pilates studios From spot booking to waitlists to payroll, Arketa handles the day-to-day of your studio, all in one place. [Book a Demo](/book-a-demo) [Learn More](/business-type/pilates-lagree) _The complete solution for Pilates + Lagree studio success_ ## Elevate your studio with tools designed to simplify your daily tasks and help you grow. ## Simplified booking management ### Spot booking Let clients pick their exact reformer or megaformer when they book, so everyone knows their spot before class starts. ### Waitlist management Automatically move clients off the waitlist as spots open, with custom rules for timing and auto-confirmation so classes fill themselves. ### No-show + cancellation policies Set cancellation and no-show fees that charge on their own, so you're paid without having to chase anyone down. ### Class + appointment booking Manage bookings for group classes, privates, and duets, with instructor availability built in so clients only see open slots. Manage your team from one place Instructor scheduling Give instructors a clear view of their own schedules and let them request and pick up subs right in Arketa, so covering a class stays simple and in one place. Permissions + logins Control who can see what, from attendance to rosters, so everyone has the right access and nothing more. Compensation tracking Hours track automatically and export in a few clicks, so month-end payroll is accurate without the manual math. ## Tools to grow every revenue stream ### Teacher trainings + courses Whether you're hosting or selling, Arketa lets you easily offer teacher training, courses, and digital materials from the same place you manage your studio. ### Retail sales Set up an online or in-person store for your studio's merchandise, sell it as an upsell at checkout, and track your inventory and best sellers. ### Upsells + bundles Bundle classes, retail, and services into packages, and offer add-ons at checkout so clients can buy more in one go. ### Gift cards + seasonal sales Offer gift cards and seasonal promotions that encourage new sign-ups and give existing clients a new reason to buy. ## Why real studios love Arketa > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### Does Arketa support spot booking for reformers? Yes. Arketa supports spot booking, so clients reserve their exact reformer or megaformer when they book a class. Everyone knows their spot before they walk in, which is especially useful for reformer and Lagree studios where each machine matters. ### Can clients book both group classes and private sessions? Yes. Clients can book group classes, private sessions, and duets in Arketa, all in the same place. Instructor availability is built in, so clients only see and book open slots, whether it's a group reformer class or a one-on-one. ### Can I set my own no-show and cancellation fees? Yes. Arketa lets you set your own cancellation windows and no-show fees, and they charge automatically. For a Pilates studio with limited spots per class, that means late cancellations cost you less and open spots free up in time for someone else. ### Is Arketa a good fit for a Lagree or reformer studio specifically? Yes. Arketa is built for the way Pilates, Lagree, and reformer studios actually run, from spot booking on each machine to waitlists, class and private booking, and instructor scheduling. It fits both single studios and growing multi-location brands. ### Can I switch to Arketa from another Pilates booking platform? Yes. If you're on another Pilates or studio booking platform, Arketa's team can migrate your data over as part of onboarding, so you don't have to rebuild everything yourself. Each new studio gets hands-on setup help, not a do-it-yourself import. --- # Recovery + Wellness > Appointments, memberships, and check-ins in one platform, built by people who have run studios themselves. Canonical: https://www.arketa.com/business-type/recovery-wellness --- ## Run your wellness studio with clarity Built by people who've run studios themselves, Arketa handles appointments, memberships, and check-ins in one platform. The software behind your studio finally feels as calm as the studio. [Book a Demo](/book-a-demo) [Learn More](/) _For saunas, cold plunge, contrast therapy + wellness studios_ ## Everything a recovery studio runs, in one place ## Tailored to serve appointment-based businesses ### Appointment + sessions Run 1:1 services, privates, and consultations next to your group schedule. No more managing classes in one tool and appointments in another. ### Group experiences + workshops Create new revenue opportunities by adding breathwork, sound baths, retreats, and other group services alongside your regular schedule on a platform that scales with you. ### Time + room services Book by the hour, the session, or the whole day. Each room has its own availability and capacity, so the plunge, the sauna, and the treatment room never double-book. ### Flexible hybrid schedules One calendar shows every session, class, and room. Your team sees the whole day at a glance, and nothing gets booked on top of anything else. Features built from firsthand experience One platform for the whole studio Manage bookings, memberships, door access, retail, and payouts from a single platform designed for modern wellness studios. Fast check-ins Clients check in with one tap in your app, a barcode scan, or at the desk, so you always know who's in the space and sessions start on time. Premium client experience Deliver a polished, professional flow that reflects the calm and care of your physical space. The door unlocks itself Connect Kisi smart door access and clients let themselves in with a tap in your app. Built-in geofencing confirms they're at the door, and their membership is checked on the way in. Quiet hours without staffing the desk. ## Your brand represented across all platforms _Custom branding_ ### Branded mobile app + website Treat clients to a beautiful, professional digital presence that reflects your brand. _Booking widgets_ ### Intuitive booking widgets Make signing up for group services and appointments effortless with a clean, minimalist interface. _Channels_ ### Consistent experience everywhere Your booking page, app, emails, and website all look like you. Clients get the same experience whether they book from your app or your front desk. ## Your wellness studio's built-in growth engine ### Memberships + visit packs Create predictable revenue with recurring access to saunas, cold plunges, or other services. ### Session bundles Bundle a plunge with a sauna, or classes with privates, in one purchase. Bundles turn a first visit into a routine. ### Recovery add-ons + upgrades Sell towel service and extra time as add-ons at checkout, without slowing anyone down. ### Retail + ecommerce Open even more revenue streams by selling products and recovery essentials directly through your studio's digital storefront. ## Why real studios love Arketa > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### What's the best booking software for a sauna or cold plunge studio? The best fit is software built for time- and room-based booking, not just classes. Arketa handles per-room availability, hourly and day-long sessions, memberships and visit packs, and self check-in, so a contrast therapy studio can run its whole schedule in one system. ### Can clients book a specific room or time slot? Yes. Each room has its own availability and capacity, and services can be booked by the session, the hour, or the day. The sauna, plunge, and treatment rooms each keep their own calendar so nothing double-books. ### Can I require a consultation before clients book certain services? Yes. Gate any service behind a first visit: a client books the consultation, and once complete, booking access unlocks for the full service. Built for offerings like IV therapy or contrast protocols where someone needs to be cleared first. ### Can clients let themselves in during quiet hours? Yes, with the Kisi door access integration: a client taps check-in in your branded app and the door unlocks, with built-in geofencing confirming they're actually at the door. No key fobs, no front desk required. ### Can I sell memberships for recovery services? Yes. Sell recurring memberships, visit packs, and bundles for any service, like 8 plunges a month or a sauna and cold plunge pairing, with automatic billing and credits tracked per client. --- # Single Location > Booking, memberships, marketing, and payments in one place for your studio with support from people who have owned and operated studios. Canonical: https://www.arketa.com/business-type/single-location --- ## Build your studio with insider expertise Arketa was built by people who've owned studios, worked front desks, and taught the 6 AM class. Booking, memberships, marketing, and payments in one place, with support from people who've done it before. [Book a Demo](/book-a-demo) _Switching is the scary part. So we do it for you._ ## Your client list, pricing options, memberships, and stored payment cards move over with you, balances included. A dedicated onboarding manager runs the whole thing, and most studios are live in 4 to 6 weeks. ## When you're the owner, the teacher, and the front desk ### More teaching, fewer tasks Waitlists fill themselves, reminders send themselves, and clients book without texting you. The hours you used to spend on admin go back into the room. ### Classes + appointments, one calendar Group classes, privates, and workshops live on one schedule with one client list. No second tool, no double entry, no cross-checking. ### Marketing that runs while you teach Automations welcome new clients, follow up on intro offers, and win back the ones who've gone quiet. ### More reporting insights with less headache Create a custom drag-and-drop dashboard or simply ask Claude a reporting question and get the answer back in seconds. ## Opening your first studio? You're not doing it alone. ### Software that's made from lessons learned Arketa's team has 500,000+ hours working in studios: owning them, managing them, teaching in them. Every feature exists because someone here needed it behind a real front desk. Your first location runs on everyone else's lessons learned ### Support that speaks studio When you reach out with a question, the person answering has worked in the industry. Ask about the software, or ask what to price your intro offer at. ### Launch with momentum, not an empty room Sell founding memberships and intro offers before your doors open. Studios that start presale ahead of opening day launch with revenue and a waitlist, not a quiet first month. ## Smart tools for strong growth _Automations_ ### Marketing that runs while you teach Connect with new clients and build loyalty with existing ones with AI tools that automate marketing campaigns, texts, and customer service. _Revenue streams_ ### More ways to make money from one schedule Manage classes, programs, retreats, retail, and on-demand offerings from one place. _Scale_ ### Ready for studio two before you are One account, per-location schedules and reporting, memberships that work across both. No re-platforming, no starting over. ## Check on your studio on the go ### Get business insights on your phone Stay up to date with key reports, including sales, total bookings, visits, and new memberships without opening a laptop ### Set schedules from anywhere Manage and update schedules in real time by creating appointments, checking in clients, adjusting class rosters, and sending waivers, all directly from the app. ### Easily track transactions Monitor every financial action, including client payments, refunds, and receipts. ### Reach a client in one tap Need to tell the 6am regular class is cancelled? Tap their contact and text them directly. ## Hands-on support from people with firsthand experience Arketa is as invested in your wellness studio as you are, because we understand what it takes to run one successfully. Our team has 500,000+ hours working in the industry, and we use that unmatched expertise to provide 24/7 support in product questions, business strategy, and beyond. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It’s so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction — and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes — whatever the role, they have real, lived experience with what I’m going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > “Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### What's the best studio management software for a single-location studio? The best fit runs your whole studio in one system: classes, appointments, memberships, payments, and marketing, without needing staff to manage it. Arketa is built for 1-2 location boutique studios, by a team with 500,000+ hours working in them. ### I'm opening my first studio. When should I set up my software? Before you open. Studios typically start onboarding 2-3 months before opening day so presale can begin 1-3 months out, selling founding memberships and intro offers while the buildout finishes. Opening day then starts with revenue instead of an empty schedule. ### What happens if I open a second location? Nothing to re-platform. Add the location to your account, and you get per-location schedules, reporting, and memberships that can work at one location or both. You'll keep the same client list and the same dashboard. ### Do I need separate tools for my website, app, and marketing? No. Booking, memberships, payments, email and text marketing, and reporting are part of Arketa, with an optional branded website and mobile app when you want them. One login instead of five subscriptions. --- # Solopreneur > Run your whole business from one place. On-demand video, payments, and reporting all in one platform, so you stay in control without juggling tools. Canonical: https://www.arketa.com/business-type/solopreneur --- ## Run your online business from one place From on-demand video to payments and reporting, everything lives in one platform, so you stay in control of your whole business. [Book a Demo](/book-a-demo) [Try Now](/free-trial#start) ## Make more without teaching more ### Unlimited on-demand library Upload videos once and let them keep earning in your library. Organize them into categories, collections, and challenges to keep clients motivated, all in Arketa with no separate tools. ### High-quality livestreaming Go live from anywhere to connect with clients in real time, then add each session to your library. Your collection grows on its own, and clients can revisit a class or catch one they missed. ### Memberships, programs + courses Package your library into a monthly membership for steady, recurring income. Then use challenges and series to keep clients engaged and coming back. ## Personalize your digital studio ### Customizable digital library Tailor every aspect of your on-demand offering, from choosing colors to setting the filters and categories. ### Branded website Build your own website with easy-to-use tools, or have our team create a custom one designed to draw clients in. ### Branded mobile app Make your online studio available to your clients with an app that mirrors your website, so they can access your videos anytime. ## Your digital studio, made easy ### Effortless sign-up Clients sign up and pay in a few taps, with no clunky steps that lose them before they start. ### Seamless navigation An intuitive library with live built right in lets clients jump between live and on-demand, all without leaving your page. ### Content on the go Your app lets clients access your offerings wherever they are, so you stay part of their routine no matter where life takes them. ## All the behind-the-scenes tools, in one platform _Reporting + payouts_ ### Reporting + payouts Get paid automatically with on-time payouts, and see what's working with reports on your top content, membership performance, and revenue. _Email notifications + automations_ ### Email notifications + automations Welcome new sign-ups, nudge clients with reminders, and announce new classes the moment they drop, all sent automatically so you stay connected without the manual work. _Scheduling_ ### Flexible scheduling Plan your live classes around your availability and let clients book instantly. One calendar keeps your whole schedule in order, wherever you're teaching from. _Add-ons_ ### Bundles + upsells Offer tiered memberships, courses, and digital bundles, giving you more ways to earn and grow your business. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It’s so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction — and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes — whatever the role, they have real, lived experience with what I’m going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > “Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### Can I use Arketa without a physical studio? Yes. You don't need a physical studio to use Arketa. On-demand video, livestream classes, memberships, and payments all run online, so a solo instructor can build and run an entire business without a space of their own. ### Can I sell on-demand video and livestream classes in one place? Yes. Arketa lets you sell on-demand video and teach livestream classes from the same platform. Your live sessions can be recorded and added to your on-demand library automatically, so one class works both live and on demand. ### Do I get my own branded website and app? Yes. Arketa lets you build your own branded website and mobile app, so your content lives under your name, not a third-party platform. ### Can I move my existing online content to Arketa? Yes. If you already have a video library or online content on another platform, Arketa's team can migrate it over as part of onboarding, so you don't have to rebuild it yourself. Once it's in, everything lives in one branded library alongside your classes and memberships. ### Is Arketa a good fit for a solo instructor just starting out? Yes. Arketa is built for solo instructors and creators, whether you're just starting out or already teaching online. You can begin with the basics like on-demand video and memberships, then add livestream, courses, and a branded app as you grow. --- # Spin > Arketa handles booking, payments, and client management for spin and indoor cycling studios so you can focus on the ride and growing your community. Canonical: https://www.arketa.com/business-type/spin --- ## Built for the pace of a spin studio From bike booking to memberships to payments, Arketa handles the day-to-day of your spin studio, so you can focus on the rides. [Book a Demo](/book-a-demo) ## Simple booking management ### Spot booking Give riders a specific bike when they book, so there are no double-bookings and no confusion at the door. ### Waitlist management When a class fills, riders join the waitlist and get pulled in automatically as spots open, so bikes stay filled. ### Customizable policies Set your own no-show and cancellation fees that charge automatically, so you're paid without chasing anyone down. ### Fast check-in Fast check-in updates your roster in real time, so your team knows exactly who's in the room and class starts on time. ## Offer more than classes ### Classes + workshops Schedule weekly rides, themed classes, and one-off workshops in the same calendar. ### Memberships + class packs Sell recurring memberships and prepaid class packs with automatic billing and tracking. ### On-demand library Let riders train with you anytime through on-demand content, all under your brand. ### Retail + ecommerce Sell apparel, water bottles, and essentials in person or as an add-on at checkout. ## Fast booking, always on brand ### Two-click booking Riders book in two clicks with no confusing steps, no dead ends, no redirects to another site, so more of them make it to class. ### Your brand throughout Your app, website, and booking widget carry your colors and style, so everything feels like you, start to finish. ### Sleek booking widget Add a booking widget to your site and match it to your colors and fonts, so it fits your brand without any design work. ## Support from people who've been there ### Real-time chat support Reach a real person over chat and get answers as soon as something comes up. ### Industry-backed advice Our team has run studios and taught classes, so you get advice that actually works, not generic answers. ### Practical guidance Hands-on onboarding gets you set up right, and ongoing support keeps things running as you grow. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your spin studio together ## Frequently asked questions ### Does Arketa let riders book a specific bike? Yes. Arketa supports spot booking, so riders reserve their exact bike when they book a class. Everyone knows their spot before they arrive, which means no double-bookings and no confusion at the door on a busy spin schedule. ### How do I handle waitlists and no-shows for full classes? Arketa fills full classes and covers no-shows automatically. When a class is full, riders join a waitlist and get pulled in as spots open, and you can set no-show and cancellation fees that charge on their own, so empty bikes get filled and last-minute drops cost you less. ### Can I sell memberships, class packs, and retail through Arketa? Yes. Arketa lets you sell recurring memberships, prepaid class packs, and retail like apparel and water bottles, all in one place. Billing and usage track automatically, so you earn beyond single rides without extra admin. ### Is Arketa a good fit for an indoor cycling or spin studio? Yes. Arketa is built for the way spin and indoor cycling studios run, from bike-specific booking to waitlists, memberships, and fast check-in. It works for a single studio or a growing multi-location brand. ### Can I switch to Arketa from another spin booking platform? Yes. If you're on another spin or studio booking platform, Arketa's team migrates your data over as part of onboarding, so you don't have to rebuild everything yourself. Each studio gets hands-on setup help, not a do-it-yourself import. --- # Yoga > Arketa handles scheduling, payments, and client management for yoga studios so you can focus on teaching and building community. Canonical: https://www.arketa.com/business-type/yoga --- ## Grow your yoga studio hassle-free Arketa handles the scheduling, payments, and your client list, so you can focus on teaching and building a studio that reflects your practice. [Book a Demo](/book-a-demo) ## Everything a yoga studio schedules, on one calendar ### Classes, workshops, and series Schedule weekly classes, one-time workshops, or multi-week series in the same calendar. Set capacity limits, waitlists, and drop-in pricing for each. ### Teacher trainings and retreats Sell programs with structured schedules, payment plans, and enrollment caps. Automated confirmations and reminders keep participants informed without you managing it manually. ### Private sessions Offer 1:1 and small-group sessions alongside your group classes. Everything lives on one calendar, so nothing double-books and you see the whole day at a glance. ### Waitlists and cancellation policies Fill canceled spots automatically. Set late cancel and no-show fees that run on their own so you protect your revenue without any awkward conversations. ## All your revenue streams, in one place ### Teacher trainings and certifications Sell and manage high-ticket programs with payment plans and digital materials, all in one place. ### Retreats and events Easy setup, booking, and payment collection for multi-day offerings. ### On-demand video libraries Let students access your content anytime without sending them to a separate platform. ### Retail Sell mats, props, apparel, and essentials in person or as an add-on at checkout. ## A booking experience that feels like your studio _Automation_ ### Automated communication Confirmations, reminders, and updates go out in your branding automatically. Students show up informed and ready. _Booking_ ### Two-click booking No confusing steps, no dead ends mid-flow, no reroutings to a different site. _Your brand_ ### Your brand throughout Branded apps, websites, and booking widgets in your colors and style. Students stay on your site when they book. ## Support from people who've taught and run studios When you have a question, you talk to a person, not a ticket queue. - **Live chat, real humans**: quick answers in the moment, no email chains. - **Firsthand, not secondhand**: the team has run studios and taught classes, so they've had your problem before you describe it. - **Right from day one**: fast guidance on setting things up right from the start. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### What's the best software for a yoga studio? The best yoga studio software runs everything you offer in one system: weekly classes, workshops, teacher trainings, retreats, privates, and on-demand video, with payments and client records attached. Arketa does all of it, built by a team with 500,000+ hours working in studios. ### Can I sell yoga teacher trainings online? Yes. Sell trainings as one purchase or monthly payment plans, cap enrollment, and deliver schedules and course materials in one place. Automated confirmations and reminders keep trainees on track without you chasing anyone. ### How do donation-based yoga classes work? Set a minimum price and a suggested price, and students choose what they pay at booking. It's built for community classes and charity events, so accessible pricing doesn't mean handling cash in a basket. ### Can I run retreats and regular classes in one system? Yes. Retreats and events sit on the same calendar as your weekly schedule, with their own booking pages, multi-ticket checkout, and payment collection. One client list across everything, so your retreat guests are the same profiles as your Tuesday regulars. ### Do my clients need to download an app to book? No. Students book on your website in two clicks, no account hoops and no app required. If you add a branded app later, it's for your regulars who want your schedule one tap away. --- # Careers > Join the team building the operating system for modern fitness and wellness businesses — with roles in engineering, operations, and customer advocacy. Canonical: https://www.arketa.com/careers --- Build the future of wellness software At Arketa, we believe software should **be more intelligent, more intuitive, and truly support** the people using it. The fitness and wellness industry has been underserved by technology for too long, and we’re here to change that. We’re building the operating system for modern fitness and wellness businesses. Products that don’t just look good, but actually help studio owners and instructors grow their community, increase revenue, and deliver world-class client experiences. That means sweating the details, questioning assumptions, and delivering tools that are as powerful behind the scenes as they are seamless for the end user. Great products come from fast-moving, aligned teams with clear focus and high standards. At Arketa, we invest in our people, our processes, and our product foundations. That way, we can move quickly and build with care week after week and year after year. Whether you're an engineer, operator, or customer advocate, you'll be part of a team pushing wellness forward and doing the best work of your career. --- # Compare Arketa > Honest, side-by-side comparisons of Arketa against Glofox, Mariana Tek, Mindbody, Momence, and WellnessLiving — plus a free, guided migration for every switch. Canonical: https://www.arketa.com/compare --- ## Compare Arketa Every comparison here is pulled straight from each platform's own website and public reviews, checkmarks and all — including where the other guy still wins. However you switch, our team handles the migration for you, free, with zero revenue lost. [Book a demo](/book-a-demo) ## Arketa vs the alternatives ### Comparisons [Arketa vs Glofox](/compare/arketa-vs-glofox) [Arketa vs Mariana Tek](/compare/arketa-vs-marianatek) [Arketa vs Mindbody](/compare/arketa-vs-mindbody) [Arketa vs Momence](/compare/arketa-vs-momence) [Arketa vs WellnessLiving](/compare/arketa-vs-wellnessliving) --- # Arketa vs Glofox > Considering a Glofox alternative? Compare Arketa on pricing, features, and support — plus how easy it is to switch, with zero revenue lost. Canonical: https://www.arketa.com/compare/arketa-vs-glofox --- Arketa vs Glofox Built by people who've actually worked behind a boutique studio's front desk, not a gym platform with studio features tacked on. We handle the entire switch — zero revenue lost. See the comparison My new student conversion rate hit nearly 90% thanks to Arketa's helpful email automations Why studios choose Arketa over Glofox Real humans, not a ticket queue 93% customer satisfaction score — real people who've worked behind the front desk, not a scripted bot. When something breaks on a Friday night, you reach someone who's done your job before. Built for boutique studios, not gyms Glofox was designed for gym floors and had studio features added later. Arketa was built for boutique fitness from day one — it looks and feels like a studio platform, not a membership management tool. Your website, not a workaround A drag-and-drop website builder you can edit yourself — schedule, pricing, and copy update instantly. Glofox has no native website builder, so studios bolt on WordPress or Wix and manage two systems that don't talk to each other. Arketa vs Glofox, side by side Built for boutique studios, not gyms — here's how the feature set compares. Client experience Marketing & growth Payments & pricing Support & switching When I look at the numbers of where we were in 2022, to where we are now, our revenue increased $10k/month consistently The switch, handled for you Guided data migration Your clients, packages, and schedule move over with a dedicated migration specialist — no manual re-entry, no lost history. Onboarding with a real team Side-by-side onboarding with people who've actually run a studio, not a help center article. You'll be ready to go live with confidence. No long-term contract, zero revenue lost We handle the entire switch on our timeline, not yours — so bookings and revenue keep flowing while you move. Which one is right for your studio? Be honest about where you are today — here is how we would call it. Choose Arketa if… You run a boutique studio, not a big-box gym You want to edit your own website without a developer You want real humans on live chat, not a ticket queue You want marketing, video, and scheduling in one login Book a demo Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Stick with Glofox if… You'd rather run your boutique studio on software built for big-box gyms You prefer filing a ticket and waiting to talking to a real human on live chat You enjoy paying a developer every time your website needs a tweak ## Frequently asked questions ### How easy is it to switch from Glofox to Arketa? Very — a dedicated migration specialist moves your clients, packages, and schedule for you, and we handle the entire switch so you don't lose revenue along the way. Most studios are live on Arketa without any gap in bookings. ### Why do studios switch from Glofox to Arketa? The common thread: a dated, gym-first interface that's hard to use, ticket-queue support that can be hard to reach, and costs that stack up beyond the sticker price. Arketa is built for boutique studios — a modern interface, real humans on live chat, and transparent, quote-based pricing. ### Will I lose my data when I switch? No. Your client records, active packages, and upcoming schedule are migrated as part of the switch, and our team verifies everything before you go live. ### I'm a UK or EU studio. Does Arketa work for me? Yes — Arketa supports international studios, including currency, tax, and payment processing setups outside the US. Talk to your onboarding specialist about your specific region during the demo. ### What kind of support will I get? Real-human live chat, plus phone and email support — from people who've actually worked behind a studio front desk, not a scripted ticket queue. You also get an organized library of help documents for anything you want to solve yourself. ### How does Arketa's pricing compare to Glofox? Arketa is quote-based, so your specific plan depends on your studio's size and needs — a member of our team will walk you through pricing on your demo call. Unlike some gym-first platforms, there's no separate charge to get your own editable website. ## Ready to get started with Arketa? [Book a Free Demo](#book-a-demo) --- # Arketa vs Mariana Tek > Considering a Mariana Tek alternative? See how Arketa compares on pricing, features, and support — including migration in under 4 weeks. Canonical: https://www.arketa.com/compare/arketa-vs-marianatek --- Arketa vs Mariana Tek Built by studio operators, not a platform slowed down by a private-equity roll-up — Arketa ships new features every month and scales with you. We handle the entire switch — zero revenue lost. See the comparison When I look at the numbers of where we were in 2022, to where we are now, our revenue increased $10k/month consistently Why studios choose Arketa over Mariana Tek Real humans, not a ticket queue 93% customer satisfaction score — real people who've worked behind the front desk, not a scripted bot. When something breaks on a Friday night, you reach someone who's done your job before. New features every month, not every year Arketa ships new features monthly. Mariana Tek's release pace has slowed since being acquired by Xplor — most updates take a quarter or longer, and bigger ones can take a year. Fits one studio, scales to ten Mariana Tek's pricing is built around multi-location chains from the start. Arketa starts where you start and scales with you — you pay for the locations you actually run, not an enterprise tier you're not ready for. Arketa vs Mariana Tek, side by side Built for boutique studios that want an all-in-one platform without an enterprise price tag — here's how the feature set compares. Client experience Marketing & growth Support & switching Product & pricing My new student conversion rate hit nearly 90% thanks to Arketa's helpful email automations The switch, handled for you Guided data migration Your clients, packages, and schedule move over with a dedicated migration specialist — no manual re-entry, no lost history. Onboarding with a real team Side-by-side onboarding with people who've actually run a studio, not a help center article. You'll be ready to go live with confidence. No long-term contract, zero revenue lost We handle the entire switch on our timeline, not yours — so bookings and revenue keep flowing while you move. Which one is right for your studio? Be honest about where you are today — here is how we would call it. Choose Arketa if… You want a platform that ships new features every month, not once a year You want transparent, quote-based pricing you can predict You want marketing automations and scheduling under one login, not split across Brandbot You want a migration that's done in under 4 weeks Book a demo Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Stick with Mariana Tek if… You're comfortable waiting a year between new feature releases You enjoy juggling separate logins — and separate bills — for booking and marketing You find unpredictable pricing part of the charm ## Frequently asked questions ### How easy is it to switch from Mariana Tek to Arketa? Fast — most studios migrate in under 4 weeks with a dedicated specialist handling your clients, packages, and schedule. We manage the entire switch so you don't lose revenue along the way. ### Why do studios switch from Mariana Tek to Arketa? The integration tax, mostly. Appointments, payroll reporting, and advanced analytics either cost extra, sit behind a higher tier, or need a third-party tool — and marketing lives in Brandbot, a separate login. Arketa ships all of it in one platform, adds native instructor subbing, and releases new features monthly. ### Does Arketa support multi-location studios? Yes. Arketa starts where you start and scales with you as you add locations — you pay for the locations you actually run rather than an enterprise tier built for chains. ### How does Arketa compare to Mariana Tek on user experience? Arketa keeps marketing, scheduling, payments, and your branded app in one login, while Mariana Tek's marketing runs through Brandbot, a separate product with its own login. You can also edit your own website and pricing instantly, without submitting a support ticket. ### What kind of support will I get? Real-human live chat, plus phone and email support, from a team that has actually worked behind a studio front desk. No ticket queue, and no support quality that declined after an acquisition. ### How does Arketa's pricing compare to Mariana Tek? Arketa's pricing is transparent and quote-based, so you know what you're paying for. Mariana Tek's pricing isn't published and can vary significantly by account size. ## Ready to get started with Arketa? [Book a Free Demo](#book-a-demo) --- # Arketa vs Mindbody > Considering a Mindbody alternative? See how Arketa compares on pricing, features, and support — 100% white-labeled, with zero revenue lost switching. Canonical: https://www.arketa.com/compare/arketa-vs-mindbody --- Arketa vs Mindbody A modern, 100% white-labeled platform built by people who've worked behind the front desk — not a marketplace that shops your clients to competitors. We handle the entire switch — zero revenue lost. See the comparison We chose Arketa because right from the start, we could tell that the Arketa team understood the needs of small businesses like us. Since switching, the daily stress of business ownership and studio management has dramatically decreased Why studios choose Arketa over Mindbody Real humans, not a ticket queue 93% customer satisfaction score — real people who've worked behind the front desk, not a scripted bot. When something breaks on a Friday night, you reach someone who's done your job before. 100% white-labeled — your clients stay yours There's no marketplace shopping your clients to competing studios. Every booking, every touchpoint, stays branded to you. No hidden fees Branded app, marketing automations, and on-demand video are all included at a flat 2.9% + $0.30 processing rate. On Mindbody, those are paid add-ons — and fees follow you everywhere, from processing rates up to 3.6% to marketplace transaction cuts. Arketa vs Mindbody, side by side A modern, 100% white-labeled alternative — here's how the feature set compares. Client experience Payments & pricing Marketing & growth Support & switching On Arketa, our revenue increased 138% in one year, and after launching our Arketa app, revenue per client went up 21% The switch, handled for you Guided data migration Your clients, packages, and schedule move over with a dedicated migration specialist — no manual re-entry, no lost history. Onboarding with a real team Side-by-side onboarding with people who've actually run a studio, not a help center article. You'll be ready to go live with confidence. No long-term contract, zero revenue lost We handle the entire switch on our timeline, not yours — so bookings and revenue keep flowing while you move. Which one is right for your studio? Be honest about where you are today — here is how we would call it. Choose Arketa if… You want your clients booking through your brand, not a marketplace that shops them to competitors You want flat 2.9% + $0.30 processing instead of paying up to 3.6% You want SMS and email marketing bundled in, not billed as an add-on You want two-click booking instead of a nine-step checkout Book a demo Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Stick with Mindbody if… You don't mind a marketplace that introduces your clients to the studio down the street You're happy paying up to 3.6% processing, plus extra for SMS and email You and your clients have grown fond of the nine-step checkout ## Frequently asked questions ### How easy is it to switch from Mindbody to Arketa? Straightforward — a dedicated specialist migrates your clients, packages, and schedule, and we handle the entire switch so you don't lose revenue in the process. Most studios move over without any gap in bookings. ### Why do studios switch from Mindbody to Arketa? The pattern we hear most: the platform feels dated and slow, the settings maze takes months to learn, marketing and video are paid add-ons that don't connect to each other, and fees show up everywhere — from processing rates up to 3.6% to marketplace transaction cuts. Arketa puts scheduling, marketing, video, and payments in one connected platform with one flat processing rate. ### Will I lose my data when I switch? No. Client records, active memberships, and your upcoming schedule all move with you, and our team verifies the migration before you go live on Arketa. ### Does Arketa have a consumer marketplace like Mindbody? No — Arketa is 100% white-labeled. Your clients only ever see your brand, so you're never at risk of losing them to a competitor listed next to you in someone else's marketplace. ### What kind of support will I get? Real-human live chat with a response time under a minute, plus phone and email support — not a ticket queue. Our support team has actually worked behind a studio front desk, so they know what's urgent. ### How does Arketa's pricing compare to Mindbody? Arketa charges a flat 2.9% + $0.30 on card processing, versus rates that can run up to 3.6% + $0.30 on Mindbody. Marketing (SMS and email) is bundled into your plan instead of billed as a separate monthly fee. ## Ready to get started with Arketa? [Book a Free Demo](#book-a-demo) --- # Arketa vs Momence > Considering a Momence alternative? See how Arketa compares on pricing, features, and support — transparent pricing, zero surprise rate hikes. Canonical: https://www.arketa.com/compare/arketa-vs-momence --- Arketa vs Momence Built by industry insiders, with transparent, quote-based pricing you can actually plan around — no surprise rate hikes, ever. We handle the entire switch — zero revenue lost. See the comparison What sets Arketa apart is the people. From sales, to onboarding, to their live support team, they deeply understand this industry. Why studios choose Arketa over Momence Real humans, not a ticket queue 93% customer satisfaction score — real people who've worked behind the front desk, not a scripted bot. When something breaks on a Friday night, you reach someone who's done your job before. Pricing you can actually plan on Arketa is quote-based and transparent — no surprise rate hikes, no mid-contract pricing changes, no features quietly moved into a new tier. What you sign up for is what you pay. Everything included, nothing metered Texting, instructor subbing, reviews, and video are bundled into your plan — no SMS overage charges, no surprise line items on the bill. On Momence, those are separate add-ons and metered fees that add up fast. Arketa vs Momence, side by side Transparent pricing you can plan around — here's how the feature set compares. Payments & pricing Client experience Operations Marketing & growth Support & switching We chose Arketa because right from the start, we could tell that the Arketa team understood the needs of small businesses like us. Since switching, the daily stress of business ownership and studio management has dramatically decreased The switch, handled for you Guided data migration Your clients, packages, and schedule move over with a dedicated migration specialist — no manual re-entry, no lost history. Onboarding with a real team Side-by-side onboarding with people who've actually run a studio, not a help center article. You'll be ready to go live with confidence. No long-term contract, zero revenue lost We handle the entire switch on our timeline, not yours — so bookings and revenue keep flowing while you move. Which one is right for your studio? Be honest about where you are today — here is how we would call it. Choose Arketa if… You want pricing you can actually plan around — no surprise mid-contract hikes You want flat 2.9% + $0.30 processing instead of 3.9% You want texting, subbing, reviews, and video bundled in, not billed separately You want consistent, real-human support Book a demo Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Stick with Momence if… You find surprise mid-contract price hikes kind of thrilling You'd rather pay 3.9% processing and buy texting, subbing, and video à la carte You like variety in your support experience — a different answer every time ## Frequently asked questions ### How easy is it to switch from Momence to Arketa? Simple — a dedicated migration specialist moves your clients, packages, and schedule, and we handle the entire switch so you don't lose revenue. Most studios are live on Arketa with no gap in bookings. ### Why do studios switch from Momence to Arketa? Three things come up again and again: a back office that feels overcomplicated, support replies that can take days, and fees that creep — SMS overages, billing line items, and a 3.9% processing rate. Arketa keeps it simple: bundled features, real-human support, flat 2.9% + $0.30 processing, and clients book without ever leaving your website. ### I'm worried about another surprise pricing change. What's Arketa's pricing model? Arketa is quote-based and transparent — what you sign up for is what you pay. No surprise rate hikes, no mid-contract changes, and no features quietly moved into a new tier. ### How does Arketa handle payment processing? Flat-rate credit card processing at 2.9% + $0.30, all on Stripe. That's lower than Momence's 3.9% + $0.30 rate since it moved processing to Odin. ### What features does Arketa have that Momence doesn't? Texting, instructor subbing, reviews, and video are bundled into your plan instead of billed as separate add-ons, and Arketa's marketing automations include AI churn prediction. You also get peer benchmarking to see how your studio stacks up. ### What kind of support will I get? Real-human live chat, plus phone and email support, from a team that has actually worked behind a studio front desk — consistent, not the inconsistent support quality some Momence studios report. ## Ready to get started with Arketa? [Book a Free Demo](#book-a-demo) --- # Arketa vs WellnessLiving > Considering a WellnessLiving alternative? See how Arketa compares on design, pricing, and growth tools — plus how easy it is to switch. Canonical: https://www.arketa.com/compare/arketa-vs-wellnessliving --- Arketa vs WellnessLiving A modern, brand-forward platform built by people who've worked behind the front desk — not a dated interface with growth tools bolted on. We handle the entire switch — zero revenue lost. See the comparison I think the team at Arketa knows the challenges already. They've experienced them, they've worked in studios, they've either owned studios, worked at the front desk, been a teacher, whatever it is, they have a real lived experience of what I'm probably going through. And so also because of that, they usually meet me with the same tone. If something's urgent, they know it's urgent. Why studios choose Arketa over WellnessLiving Real humans, not a ticket queue 93% customer satisfaction score — real people who've worked behind the front desk, not a scripted bot. When something breaks on a Friday night, you reach someone who's done your job before. A modern brand, not a dated interface Your software should make your brand look current, not date it. Arketa's admin and client experience are built for the modern boutique studio — WellnessLiving's interface is widely described as cluttered and dated. Software that helps you grow, not just book Arketa flags at-risk clients with AI and re-engages them automatically, and shows you how your studio is performing against peers. WellnessLiving covers the basics, but growth insights are mostly left to you. Arketa vs WellnessLiving, side by side A modern, brand-forward alternative built to help you grow — here's how the feature set compares. Client experience Payments & pricing Marketing & growth Support & switching What sets Arketa apart is the people. From sales, to onboarding, to their live support team, they deeply understand this industry. The switch, handled for you Guided data migration Your clients, packages, and schedule move over with a dedicated migration specialist — no manual re-entry, no lost history. Onboarding with a real team Side-by-side onboarding with people who've actually run a studio, not a help center article. You'll be ready to go live with confidence. No long-term contract, zero revenue lost We handle the entire switch on our timeline, not yours — so bookings and revenue keep flowing while you move. Which one is right for your studio? Be honest about where you are today — here is how we would call it. Choose Arketa if… You want a modern, brand-forward client experience, not a dated interface You want AI churn flagging and peer benchmarking to actively grow your business You want flat 2.9% + $0.30 processing with the option to pass fees to clients You want one-tap instructor subbing, not manual sub requests Book a demo Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Stick with WellnessLiving if… You've grown sentimental about the dated interface You'd rather not know which clients are about to churn Your instructors truly love hunting down their own subs by hand ## Frequently asked questions ### How easy is it to switch from WellnessLiving to Arketa? Easy — a dedicated specialist migrates your clients, packages, and schedule, and we handle the entire switch so you don't lose revenue along the way. Most studios move over without any gap in bookings. ### Why do studios switch from WellnessLiving to Arketa? Studios most often cite the dated, cluttered interface, support that's hard to reach, and fees they first discover on the bill — plus a marketing suite missing automated workflows, referral programs, and real review collection. Arketa pairs a modern interface with real-human support, flat Stripe-backed processing, and marketing that runs itself. ### How is Arketa's design different from WellnessLiving's? Arketa is built with a modern, brand-forward interface for both your team and your clients. WellnessLiving's interface is widely described as cluttered and dated by comparison. ### Can Arketa handle multiple class types? Yes — scheduling, packages, and pricing all flex to however your studio is structured, whether that's group classes, private sessions, workshops, or retreats. ### How do payment processing fees compare? Arketa runs flat-rate processing at 2.9% + $0.30 on Stripe, with the option to pass fees to clients. WellnessLiving's rates through Paragon or WL Payments run 3.5%+ with no fee pass-through option. ### What kind of support will I get? Real-human live chat, plus phone and email support, from a team that has actually worked behind a studio front desk — not the slow, frustrating support some WellnessLiving studios report. ## Ready to get started with Arketa? [Book a Free Demo](#book-a-demo) --- # Contact > Get in touch with the Arketa team — ask a question, start a live chat, or book a product walkthrough. We reply within one business day, promise. Canonical: https://www.arketa.com/contact --- ## Contact Us Have a question, want a product walkthrough, or curious if Arketa is the right fit for your studio? Drop us a note and our team will get back to you within one business day. Chat with us We're here for you, promise. Use the widget at the bottom right corner of our website to speak with our team. Book a Demo If you'd like to speak with us, you can also schedule a demo call, and we'll answer any questions you have. Book a Demo Book a Demo | Arketa Book a personalized demo of Arketa. See how booking, payments, memberships, and marketing work together for your studio in a walkthrough with our team. Get a Demo Get started Help Center Looking for something else? Take a look at the help center. Go to help --- # Demo Add On > Choose a time that works for you and an Arketa team member will walk you through how the platform can support and grow your wellness business. Canonical: https://www.arketa.com/demo-add-on --- We can't wait to meet you Choose a time below that works for you, and then one of our team members will walk you through how Arketa can support and grow your wellness business. --- # Features > Explore every Arketa feature: scheduling, payments, memberships, marketing automations, a 24/7 AI assistant, branded apps, and built-in bookkeeping. Canonical: https://www.arketa.com/features --- ## Every tool to run and grow your fitness studio Arketa is all-in-one studio management software for all modalities including Pilates, yoga, gyms, and contrast therapy. It covers class scheduling, memberships, payments, staff management, payroll, and marketing automations. It also includes an AI Assistant built into the dashboard and a custom-branded app. Individual plans start at $49/month. [Book a Demo](/book-a-demo) [Start Free Trial](/free-trial) ### Run Your Business [Classes + Appointments](/features/classes-appointments) [Analytics + Reporting](/features/analytics-reporting) [Staff Management](/features/staff-management) [Video Library + Courses](/features/video-library-courses) [Events and Retreats](/features/events-retreats-courses) ### Growth + Marketing [Marketing Automation](/features/marketing-automations) [Lead Management + Forms](/features/lead-management-forms) [Challenges, Achievements + Milestones](/features/challenges-achievements) [Referrals, Reviews + Loyalty](/features/referrals-reviews-loyalty) [Client Experience](/features/client-experience) ### Advanced Tools [Branded App](/features/branded-app) [Branded Website](/features/branded-website) [Accounting + Bookkeeping](/features/accounting-bookkeeping) [AI Chat Bot + Phone Lines](/features/ai-chatbot-phone-lines) --- # Accounting + Bookkeeping > Connect your bank and every transaction categorizes itself next to your class and membership data — or hand the books to a dedicated bookkeeper each month. Canonical: https://www.arketa.com/features/accounting-bookkeeping --- ## Accounting built in. Bookkeeping done for you. Connect your bank and every transaction pulls in and categorizes itself, next to the class and membership data you already run on Arketa. Want the books fully off your plate? A dedicated bookkeeper closes them every month. [Book a Demo](/demo-add-on) ## The team behind the team at 2,000+ successful studios ## Your profitability, front and center Arketa Accounting connects to your bank and credit cards, so every dollar in and every dollar out lands in one view. The first thing you see isn't a ledger, it's the number you actually run on: what your studio made, what it spent, and what's left each month. ### Arketa Accounting - Software - Run your own books inside Arketa: bank connections, automatic categorization, a full general ledger with a customizable chart of accounts, and bank reconciliation. - For owners who want to see and manage the numbers themselves. ### Arketa Bookkeeping - Service - A dedicated bookkeeper reconciles your books every month and delivers your financial statements. - For owners who want to be fully hands off. - Look at finished reports and speak with a person on any expenses they have questions on. Why Studio Owners Choose Arketa for Accounting and Bookkeeping Built for studios Generic platforms and bookkeepers don't understand memberships, class packs, seasonality, or recurring revenue. Arketa's Accounting and Bookkeeping are built and staffed for how wellness businesses actually run. Everything pulls in on its own Your Arketa sales are already there, and your bank transactions pull in and categorize automatically. No uploads, no inputting things twice, no chasing down numbers. Clear + complete financial reports Instant access to your profit + loss, balance sheet, and cash flow statements. Know exactly where your studio stands without exporting a thing. ## How Arketa Accounting works _Step 1_ ### Connect your bank Transactions from your bank and cards pull in automatically, right next to your Arketa sales. _Step 2_ ### Watch everything sort itself Real-time categorization splits revenue and expenses, so profitability is the first thing you see, not something you calculate. _Step 3_ ### Open your statements Profit + loss, balance sheet, and cash flow, ready whenever you are. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### What's the difference between Arketa Accounting and Bookkeeping? Arketa Accounting is the software: financial reports, payout and fee tracking, sales tax, and payroll reports, built into the same dashboard that runs your schedule. Arketa Bookkeeping is a service and allows you to be hands off. With Bookkeeping, you receive a team that knows wellness businesses to close your books every month and deliver you your profit and loss, balance sheet, and cash flow statements. The software shows you the numbers; the service does them for you. ### Does Arketa replace QuickBooks for my studio? Yes. Arketa Accounting gives you the pieces you use QuickBooks for: a general ledger, a customizable chart of accounts, bank reconciliation, and profit + loss, balance sheet, and cash flow statements. The difference is it's built into the platform that already knows your memberships, class packs, and payouts. ### Why not just use QuickBooks? Generic accounting software like QuickBooks, Xero, and Wave can keep books for any business, which is exactly the problem: they don't know what a class pack is, and they live in a second tab with a second login and software. Arketa Accounting lives inside the platform that runs your studio. Your revenue is already there, every bank transaction lands next to the classes that earned it, and your books finally speak the same language as your schedule. ### How do I calculate payroll for my instructors? Set a pay rate for each instructor and service type, per class or per participant, and Arketa calculates what everyone earned from the classes they actually taught and who showed up. At the end of the pay period, export one report for your whole staff instead of doing the math person by person. Tips and retail commissions can be tracked too. ### How does expense tracking work? Connect your bank accounts and transactions pull in automatically, categorized in real time so you can see revenue, expenses, and profitability without hand-tagging anything. You can recategorize in bulk and customize your chart of accounts to match how your studio spends. --- # AI Chatbot > Arketa AI answers client questions and books classes on your site 24/7, using answers you approve. Fewer interruptions, more bookings. Canonical: https://www.arketa.com/features/ai-chatbot-phone-lines --- ## Save time with an AI studio assistant Arketa AI answers client questions and books classes on your website 24/7, with answers you approve. Fewer interruptions, more bookings, and your evenings back. [Book a Demo](/demo-add-on) The front desk question, answered at 11pm Books while you teach Clients book a class, buy an intro offer, or grab a class pack right in the chat, any hour of the day. New clients get walked straight to checkout. Answers you approve The AI answers from an FAQ library you write: parking, what to bring, your cancellation policy. It never freelances an answer to a question you haven't approved. Less admin in your inbox Clients find and cancel their own reservations or manage their membership within rules you set. Anything the AI can't handle lands in your inbox as a message. ## AI that handles the day-to-day, so you can focus on what matters Arketa AI adopts your studio's brand voice and policies, so you can step away from your phone and focus on your in-studio experience. - **Sounds like you:** Answers come from FAQs written in your words, so the voice is yours. - **Follows your policies**: Your cancellation and class policies, stated your way, every time. - **Knows when to hand off:** Anything it can't answer lands in your inbox as a message, so nothing falls through. [Book a Demo](/demo-add-on) ## Arketa AI is always online, so you don't have to be Focus on teaching and client relationships while Arketa AI manages the routine work. - **Always available**: Responds to client questions and requests instantly, any time of day. - **Self-serve for clients:** They book, buy, and cancel reservations on their own, within rules you set. - **Converts night owls:** The client browsing your site at 11pm books at 11pm, instead of forgetting by morning. [Book a Demo](/demo-add-on) ## The team behind the team at 2,000+ successful studios Contact us Let's grow your wellness business together ## Frequently asked questions ### How does an AI chatbot work for a fitness studio? It sits on your website as a chat window. Clients ask questions and get instant answers from an FAQ library you control, and they can book classes, buy intro offers, and manage reservations right in the chat. Anything it can't answer becomes a message in your inbox. ### Do I control what the AI says to my clients? Yes. The assistant answers from questions and answers you write and approve, so your policies are always stated your way. If a client asks something outside the library, the AI doesn't guess; the conversation comes to you. ### Can clients book a class through the chat? Yes. Clients can book classes, purchase intro offers, class packs, and memberships, and cancel upcoming reservations, all inside the chat. New clients are guided to checkout to complete their first purchase. ### Can AI answer my studio's phone calls? Arketa's AI works in chat, not on phone calls. Calls to your studio can ring your dashboard or forward to any phone with Arketa's phone line, and the AI handles your website: answering questions and booking classes 24/7. ### What happens when the AI doesn't know the answer? It hands the conversation to you. Questions outside your FAQ library arrive in your Arketa inbox as messages, so a person answers the hard ones and the AI keeps handling the routine ones. --- # Analytics + Reporting > Drag-and-drop dashboards with real-time data across classes, memberships, retail, and events — every report your studio needs in one place. Canonical: https://www.arketa.com/features/analytics-reporting --- ## Every report your studio needs, in real time Arketa gives you a complete view of your studio with drag-and-drop dashboards, real-time data, and client-level insights. Track classes, memberships, retail, and events all in one place so you can make confident decisions for your studio. [Book a Demo](/book-a-demo) ## Reporting built for wellness studios ### Class + schedule performance See which classes make the most money, and fill the ones that do. Live numbers on attendance and sales, all in one place. ### Pricing options + membership insights Increase your revenue with reporting that identifes which intro offers convert the most memberships and which memberships are most popular. ### Retail, programs, on-demand, and events Know exactly how retail, workshops, on-demand content, and events contribute to your total revenue. ## All the data you need, without the hassle _Drag + drop_ ### Drag + drop dashboards Your studio is unique; your dashboard should be, too. Add, remove, or rearrange charts with a simple drag and drop to show the metrics that matter most to you and your studio. _Ask AI_ ### Ask your numbers anything Type a question like "how did revenue trend the last 3 months?" and get the answer in seconds. No report-building or exporting to a spreadsheet. _Detailed reports_ ### See exactly where your money comes from Reporting that shows revenue broken down by classes, memberships, retail, and events, so you know what to double down on. Data that drives action + studio growth Catch clients before they leave Arketa helps you see whose attendance is slipping or whose membership is paused, so you can reach out before they cancel. Find what's making you money Spot underperforming class times, see which instructors fill rooms, and know which pricing options are the most popular. Double down on what works See which intro offers, workshops, and campaigns actually bring people in the door, then do more of those. Staff for your busiest hours See when your studio actually fills up, so you can schedule staff for when you'll need the extra hand. ## The team behind the team at 2,000+ successful businesses Contact us Let's grow your wellness business together ## Frequently asked questions ### What reports should a wellness or fitness studio track? The reports that matter most are class attendance and utilization, revenue by offering (memberships, packs, retail, events), client retention, and instructor performance. Arketa includes all of these as real-time dashboards, so you see them live instead of building spreadsheets at the end of the month. ### How do I know which classes are most profitable? Compare each class's revenue against its attendance and how full it runs. Arketa shows profitability per class and per time slot automatically, so you can spot a half-empty Tuesday 7pm, move it, and fill the room. ### Can software tell me which clients are about to leave? Yes. Arketa's retention reports surface the warning signs: clients whose attendance is slipping, who've booked but stopped showing up, or whose payments have failed. You can also set an automation that reaches out the moment someone hasn't booked in a while, so you win them back before they cancel. ### Can I customize my studio dashboard and reports? Yes. Arketa dashboards are drag and drop: add, remove, or rearrange the metrics you care about, then save any report to reuse it. No exports and no formulas needed. ### Can I see reporting across multiple locations? Yes. Arketa rolls all your locations into one view, and you can filter any report by location, instructor, or offering. Compare studios side by side or look at the whole business at once. --- # Branded App > Get your studio's own iOS and Android app, published under your name. Clients book, pay, and watch your classes in one tap. No developers needed. Canonical: https://www.arketa.com/features/branded-app --- ## Your studio's own app, in the App Store Your studio's own app, published under your name and with your branding in the App Store and Google Play. Clients book, pay, and watch your classes in one tap. [Book a Demo](/demo-add-on) ## An app that is unmistakably yours ### Customize every screen Choose what's shown, what's hidden, and how every page is laid out. Changes go live in your app right away, with no developer and no app store wait. ### Update it yourself, no coding needed Add, remove, and rearrange with drag and drop, straight from your dashboard. No waiting for changes to publish. Save, open the app, and it's there. ### Feature what matters most to your studio Feature what you want, where you want it. Put your memberships, challenges, and video library right where clients see them first. ## Simple setup. Easy updates. Zero developers. Send us your logo and colors, and our team builds your app and handles the App Store for you. After launch, you make changes yourself with drag and drop, and they show up in the app instantly. Easy booking, engagement, and notifications all with one app Easy booking + checkout Clients can book, pick their spot, and check out with Apple Pay, all within their branded app. No browser, no redirects, no leaving your app. Achievements + Challenges Celebrate milestones like a client's 100th class, and run challenges they can track right in the app. Push notifications Remind clients of an upcoming class with a broadcast or push notification of an upcoming Challenge right on their lock screen. What your own branded app does for you Make a memorable first impression Transform how clients see your studio with a beautifully designed app and features that give you an edge over the competition. Yours alone, not a marketplace Clients download your app, not a marketplace showing every other studio in town. Just your brand from the icon to the checkout. Build loyalty with more touchpoints Your app gives clients reasons to come back between visits: Challenges, shareable badges, and a community feed. Clients who stay engaged stay members. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It’s so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction — and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes — whatever the role, they have real, lived experience with what I’m going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > “Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### What is a branded app for a wellness or fitness studio? A branded app is your studio's own app, published under your name in the App Store and Google Play. Clients search your studio's name, download your app with your logo, and book classes, watch your on-demand videos, and pay, all inside it. It's branded as your app with your colors and studio name, not Arketa's. ### Do I need a developer or coding experience to build my studio's branded app? No. Arketa's team builds and publishes the app to both app stores for you; you just provide your logo, colors, and app name. After launch you customize tabs and content yourself with drag and drop, no coding. ### Can I update my app without resubmitting to the App Store? Yes. Change your tabs, schedule, videos, or home screen from your Arketa dashboard and the app updates immediately. No app store review, no waiting, no developer, no coding experience needed. ### Do my clients need to download an app to book? No. Clients can always book on your website in two clicks. The branded app is for your regulars: the members who book weekly and want your studio one tap from their home screen, with push reminders so they never miss a class. ### Can I send push notifications to my clients? Yes. With your branded app you can send push notifications straight to clients' lock screens: schedule changes, new content, or a nudge to book. Push gets seen far more than email, and it's free to send. --- # Branded Website > Websites built around your brand that book clients, capture leads, and connect to your full business — without needing a developer. Canonical: https://www.arketa.com/features/branded-website --- ## Build your website where you run your studio Your website reflects your brand, books clients, and captures leads. It's all in the Arketa platform, so you won't need a developer or a second software. [Book a Demo](/demo-add-on) ## Websites that drive bookings, not just visitors ### Templates built to convert Start from a template designed for your studio's modality: your schedule front and center, pricing one click away, and intro offer placed where it's impossible to miss. ### Reach new customers Clients book on your website, not through a redirected third-party booking page. So every visit, link, and search result builds up your website instead of someone else's. ### Drag, drop, done Customize your whole website with an easy drag and drop, eliminating the need for a web designer. ## Everything a converting website needs ### Customize your designs around your brand Build from the ground up or with one of our proven templates. Either way, your site will look and feel like your studio from the start. ### Booking built in Classes, appointments, memberships, and drop-ins can all be booked directly on your site. No redirects to another platform. Clients stay on your site the whole time. ### Lead capture that doesn't get lost Leads don't fall through the cracks. They go straight into your follow-up automations. ### Built for Google from day one Your own domain, SEO settings on every page, and a clean structure Google and other search engines can read. Set your titles and descriptions once and update them yourself anytime. _How Bodycraft built their Branded Website with Arketa_ ## Bodycraft x Arketa "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." [Read the case study](/blog/how-bodycraft-launched-a-studio-while-growing-profit) ## One platform, not two. No more entering things twice. ### Every booking lands in your dashboard A client books on your site, it shows up in your dashboard. No manual entry, no sync errors. ### Leads go straight into follow-up When a lead fills out a form, they go into your Arketa pipeline, ready for automated outreach. ### One system, not two With Arketa, your website builder is connected to your scheduling, memberships, payments, and lead flow. Not a separate platform you have to switch to or manage in parallel. Get started Let's build your studio website together ## Frequently asked questions ### Does Arketa include a website builder? Yes. Arketa has a built-in website builder inside the dashboard, so you can create your studio's site with drag and drop and no separate tool. Your schedule, pricing, video library, and communities embed directly into it, connected to your bookings and payments from the start. ### Do I need a web designer or developer? No. The website builder is drag and drop, and hosting and SSL are included. If you ever want to go further, custom code and tracking pixels are supported, but you can build and edit your whole site without touching any. ### Can I keep my current website and still use Arketa? Yes. If you have a site on Squarespace, Wix, or WordPress, you can keep it and embed Arketa's booking, pricing, and video widgets with copy-paste. That said, most studios eventually move to the Arketa website builder for one reason: one system instead of two. No second subscription, no syncing, and every booking, lead, and edit lives in the same dashboard you already run your studio from. ### Can I use my own domain name? Yes. Connect a domain you already own, like yourstudio.com, and the editor walks you through the setup step by step. Your site gets a free SSL certificate, so it shows the padlock and https. ### Will my studio website show up on Google? Yes. Your Arketa website runs on your own domain with https, includes a blog for publishing content Google can rank, and has built-in analytics showing where your visitors come from. Pair it with your Google Business Profile and local searches become a source of new clients. --- # Challenges + Achievements > Run challenges with leaderboards and group chats. Design your badges for streaks and milestones and celebrate every client's milestone automatically. Canonical: https://www.arketa.com/features/challenges-achievements --- ## Challenges, Achievements, and Milestones Clients earn custom badges for class streaks and climb a leaderboard in your branded app, turning attendance into a game. [Book a Demo](/demo-add-on) ## Your rules, your badges, your brand Upload your own badge art, choose what counts (in-person, livestream, video library, or private sessions), limit by location or class type, and manage participants right down to the leaderboard. Available with the Arketa Branded App and Marketing Suite. 3 ways to gamify your studio's classes Challenges Time-bound competitions in your app. Clients join in one tap, get put in a group chat with other participants, earn badges, and climb a live leaderboard until the set time runs out. Achievements Badges you can design yourself with reward streaks like one class a week for 4 weeks, or goals with a deadline. You set what the requirements are to earn the badge; Arketa does the tracking and rewarding. Milestones Lifetime badges such as the 100 Class Club. Arketa also celebrates every client's 10th, 50th, and 100th class with an automatic congratulations email and notification via the Branded App. ## Little wins clients want to collect The moment a client earns a badge, they get a push notification and a celebration in your app. Earned badges shine in their collection, locked ones wait dimmed. - **One tap to join**: enrolling in a Challenge adds clients to its group chat automatically. - **Progress they can see**: every badge shows percent complete, so the next class always moves a number. - **Bragging rights built in**: badges and leaderboard spots give your regulars something to share and your community something to talk about. [Book a Demo](/demo-add-on) ## Retention you can schedule A Challenge turns a slow month into an event. Launch it, watch the leaderboard do your re-engagement for you, and sell Challenge-exclusive class packs that only participants can buy. - **Fill the quiet weeks**: run a Challenge over the exact date range you need attendance to climb. - **Sell the Challenge itself**: Challenge-exclusive class packs are only available to enrolled participants. - **Win new clients, too**: anyone browsing your app can see your Challenges, and joining takes an account. Your community becomes a reason to sign up. [Book a Demo](/demo-add-on) Three Challenges you could launch this month The attendance goal "Complete 3 classes a week this month." Simple, clear, and it works for any studio. The seasonal push New year, back to school, summer. A simple push gives clients a reason to join and stay motivated. The format grower "Attend 8 reformer classes in 6 weeks." Point a Challenge at the class type you want to fill. Get started Let's give your clients something to chase ## Frequently asked questions ### What are Challenges? Challenges are time-bound competitions that run in your studio's app: clients enroll, earn badges for hitting activity goals, chat with other participants, and compete on a leaderboard. Studios use them to drive attendance in a specific window, like a New Year kickoff or a slow-month push. ### What's the difference between Challenges, Achievements, and Milestones? A Challenge is a competition with a start date, an end date, a leaderboard, and its own group chat. An Achievement is a badge clients can earn any time, like a 7-week streak. Milestones are the lifetime kind, like the 100 Class Club. They work together: a Challenge's goals are built from Achievement badges. ### Do my clients need the Branded App to join Challenges? Yes, Challenges and Achievement badges live in your Branded App, which is where clients track progress, chat, and see the leaderboard. Milestone celebrations still reach everyone: Arketa automatically emails clients a congratulations at their 10th, 50th, and 100th class, app or no app. ### Can prospective clients see my Challenges before joining my studio? Yes. Anyone browsing your app can view your active Challenges, and tapping Join prompts them to create an account. A public leaderboard and a visible community make your studio's culture part of the sales pitch. ### What kinds of Achievements can I create? Three types: Milestones (lifetime counts, like the 100 Class Club), Streaks (consistency, like one class a week for 7 weeks), and Commitments (a goal with a deadline, like 30 classes between January and March). You choose what counts: in-person, livestream, video library, or private sessions / appointments, and can limit by location or class type. --- # Classes + Appointments > One calendar for classes, appointments, and events. Two-click booking, Apple Pay, and automatic waitlists fill more spots with less work. Canonical: https://www.arketa.com/features/classes-appointments --- ## Classes, appointments, and events in one calendar Two-click booking and Apple Pay get clients signed up in seconds. Cancellations refill from the waitlist on their own, and guest passes let clients bring a friend, so you fill more classes with less effort. [Book a Demo](/book-a-demo) ## Fewer clicks, fuller classes ### Two-click checkout Clients pick their class and check out in two clicks. Your booking page doesn't redirect, so clients stay on your site the whole time. ### Guest passes Members can bring a friend with one click. More guests means more classes fill up, and every guest is another chance to turn a friend into a regular. ### Automated waitlists When a spot opens, the next person on the waitlist gets in automatically. You set the hours it can happen, so no one gets a booking alert at 4am. ### One booking page for classes, appointments, and events - Fill classes with smart schedules, automated waitlists, and easy drop-ins - Book 1:1 appointments and upsell add-ons at checkout to grow revenue - Add a dedicated events widget to your site to handle ticketing and bring in more revenue - Two-click booking on every widget means higher conversion and more completed bookings ### A booking page that feels like your studio - Your colors, fonts, and branding carry through the entire booking process - Clients book without ever leaving your website, with no new windows or pop-ups - You only ask for the information you actually need, so more clients finish booking ## Less busywork, more time to teach _Calendar_ ### One calendar for everything Classes, appointments, and events all sit on one calendar. Switch to a list or a room view when you want. Your whole day is on one screen, without hopping between tools. _Text + in-app chat_ ### Text or chat from the dashboard Text or message a client right from their booking. Every message is saved, so you always know when you reached out and what was said. _Cancel + Notify_ ### Cancel and notify in one click Snow day? Cancel the class and text every client at once. Other software make you do it in two or more steps. ## More ways to fill classes + grow revenue ### Spot booking Clients pick their exact bike, reformer, or mat when they book. Regulars claim their favorite spot every time, and new clients always know where to go. ### Appointment waitlists Most software only does waitlists for classes. Arketa does them for appointments too. When a private slot opens up, your waitlisted client gets it first. ### Recurring appointments Set up a recurring session once, like weekly private training, and Arketa books it automatically going forward. ### Add-ons at checkout Offer extras like towels, water, or a cold plunge at checkout, so bookings can earn a bit more on their own. ### Different booking pages Give each service, like sauna and Pilates, its own booking page, so clients go straight to what they want instead of scrolling through a list. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction — and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes — whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > “Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics, Philadelphia, PA > "If I have a question, I get it answered within minutes." > > — PlankHaus, Santa Monica, CA > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY, Marina Del Rey, CA ## The team behind the team at 2,000+ successful businesses Contact us Ready to schedule a demo? Let's get started. ## Frequently asked questions ### What makes Arketa's booking different? Arketa was built by people who've actually run studios and stood at your front desk. That shows up in the booking: classes, appointments, and events each get their own dedicated booking page, waitlists fill themselves for both classes and appointments (most software skips appointment waitlists), and everything copy-pastes onto your website without a developer. Every choice came from actually working the desk, not guessing. ### Can I run classes, appointments, and events from one place? Yes. Instead of juggling a class tool, an appointment tool, and a separate events site, Arketa runs all three on one calendar with a dedicated booking page for each. A client booking a class sees a class, a client booking a retreat can grab five tickets in one cart, and everything you book lives in the same dashboard so you're not switching tabs to run your day. ### Does Arketa's booking page work on my existing website? Yes, and you don't need a developer to make it happen. Arketa's booking page copy-pastes onto any website, and you can embed different booking pages on different parts of your site. For example, sauna availability on one page, Pilates on another. It stays in your colors and your fonts the whole way through, so it feels like your studio, not ours. ### How do waitlists work in Arketa? When a spot opens, the next person on the waitlist gets in on their own. You set the hours it can run, so no client wakes up to a 4am booking (we've watched that happen at other studios). Arketa also has waitlists for appointments, which most software doesn't. If a 7pm sauna slot opens up, a waitlisted client can grab it before anyone else. ### What payment methods does the booking page accept? Apple Pay, Google Pay, and every major credit and debit card are built in, so clients check out in two clicks with whatever they already use. You can also choose to pass credit card fees on to clients at checkout or absorb them yourself. Either way, more of every booking stays in your pocket. --- # Client Experience > Give clients a thoughtful, seamless experience from booking to checkout. Arketa's effortless guest experience means more bookings, less support, and clients who keep coming back. Canonical: https://www.arketa.com/features/client-experience --- ## A client experience that brings them back Your clients deserve a smooth, thoughtful experience from start to finish. With Arketa, they won't wrestle with clunky software when they go to book. Take the hassle out of the equation with an effortless guest experience. [Book a Demo](/book-a-demo) ## Save your clients the headache of clunky software ### Cut down customer support time Self-service booking and buying means clients need less help from you to book, freeing up your team's time. ### Boost revenue with ease of booking Automated confirmations, waitlists, waiver management, and autopay keep your software out of the way of potential revenue. ### Keep clients in the know Transactional emails, SMS reminders, marketing messages, and bulletin announcements build a community clients want to return to. ### Clients manage their own memberships Clients easily manage their own class packages and memberships, putting more money in your pocket with less work for you. ## A better client experience means more revenue ### Offer specials at booking Attract new members with specials and intro offers presented right when they book. ### Earn perpetual revenue with autopay Save time and earn recurring revenue with automatic payments on memberships and packages. ### Max out class attendance Class reminders, waitlisting, and cancellation policy management keep your classes full. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It's so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes. Whatever the role, they have real, lived experience with what I'm going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's give your clients an experience they'll love --- # Events, Retreats + Courses > Create, promote, and sell events, retreats, and courses on Arketa. Manage registration, payments, and create memorable community experiences. Canonical: https://www.arketa.com/features/events-retreats-courses --- ## Host and manage events, retreats, and courses Arketa helps you host and manage events, retreats, and courses alongside your regular classes. Whether you run a studio, teach online, or both, it's a way to reach more people and earn beyond your usual schedule. [Book a Demo](/book-a-demo) ## Everything you need, from setup to checkout ### One system for everything Create events, retreats, and courses right in Arketa. Whether you're new or already use the platform, everything lives in one place, so you save on another subscription and the busywork of moving info between tools. ### Easy booking for clients Arketa is built to create a seamless booking experience, with no redirect to another site or a second login. The easier it is to sign up, the fewer people drop off before they pay, so you fill more spots. ### Run it online or in person Host in person, online, or both. You're not limited to who can show up in the room, so you can sell more spots and reach clients anywhere. ### Set your own pricing and schedule Price each offering on its own, separate from packages and memberships, and run it over one session or several days. Charge what it's really worth instead of squeezing it into your class pricing. ## One platform for every kind of experience ### Events Create, manage, and sell tickets to one-time events, pop-ups, and more. Registration and payment are built in, so signing up is easy for clients and you fill more spots. ### Retreats Set up multi-day retreats with itineraries, registration, and payments in one place. Everything lives in Arketa, so you can run one without the usual spreadsheet-and-email scramble. ### Teacher trainings Manage teacher trainings end to end, from enrollment and multi-session scheduling to payments and payment plans. Run the whole program in one place, no separate tools. ### Courses + programs Package multi-week courses, trainings, and challenges into a program clients enroll in, with caps and access windows so you control who joins and for how long. Personalize and promote every offering Customizable pages Customize everything including event pages, itineraries, and more so they match your brand. Exclusive perks Offer exclusive perks and early-bird pricing so people are encouraged to sign up early and get rewarded for their participation. Bundled offerings Create packages that combine your events, retreats, and courses, so clients buy more in one go and discover offerings they might have missed. Contact us Let's create something memorable together ## Frequently asked questions ### Do I already need to be an Arketa customer to run events, retreats, or courses? No. You don't need to be an existing Arketa customer to run events, retreats, or courses. You can sign up for Arketa specifically for these offerings, set them up, and start selling, whether or not you use Arketa for anything else. ### Can I run events, retreats, and courses if I don't have a physical studio? Yes. You can run events, retreats, and courses in Arketa whether you have a physical studio, teach online, or both. Retreats and courses can be hosted in person or virtually with livestream built in, so it works for studio owners and solo or online instructors alike. ### Do I need a separate tool like Eventbrite to sell tickets? No. Arketa lets you create and sell tickets to events right in the same place you manage everything else, so there's no Eventbrite or separate ticketing tool to set up. Clients register and pay without being sent to another site, and your event income shows up in the same reports as the rest of your revenue. ### Can clients pay for a retreat or course over time? Yes. Arketa lets you offer payment plans and deposits on retreats, courses, and other high-ticket offerings, so clients can spread the cost into smaller installments. ### What's the difference between an event, a retreat, and a course in Arketa? In Arketa, an event is a one-time or short session like a workshop or pop-up, a retreat is a multi-day offering with its own itinerary and pricing, and a course is a multi-week program clients enroll in. All three are set up alongside your regular classes, with their own pricing, capacity, and registration. --- # Lead Management + Forms > Arketa captures leads the moment they come in, routes them into your pipeline automatically, and makes it easy to follow up before interest fades. Canonical: https://www.arketa.com/features/lead-management-forms --- ## Turn a new lead into a booked client When someone fills out a form, messages your chatbot, or clicks an ad, Arketa saves their info and what they wanted, so your team can follow up before the moment passes. [Book a Demo](/book-a-demo) ## Stay on top of every lead automatically ### Direct lead intake When someone fills out a form, clicks an ad, or takes any action, they show up in Arketa right away, so you can follow up while they're still interested. ### Automatic lead creation Every new lead becomes a profile with their contact info and what they were interested in, so you have what you need to reach out right away, and it's all still there when they become a client. ### Live lead tracking See exactly who's interested, where they came from, and what they need next, so you always know who to follow up with and turn leads into paying clients. ### Automated outreach Set up your automated workflows once so they send on their own after someone shows interest, so outreach happens at the right time without the manual work. All your marketing insights in one place Lead source tagging Leads from your ads flow into Arketa tagged with where they came from. Conversion tracking See which ads turn clicks into real results, like intro bookings, memberships, and purchases. Data-backed spending decisions Use the data in Arketa to see what's working, spend in the right places, and stretch every dollar further. ## Your sales team, built in ### Automatic lead stages Lead status updates based on client actions. No manual pipeline updates or chasing down notes from your front desk. ### Fast, consistent follow-up Automated sequences go out the moment someone shows interest. Your response happens fast, even when you’re in class. ### Easy for your whole team Your whole team can jump in and follow up with leads, so nothing waits on one person, and no one needs to be trained on a complicated system. Get started Let’s turn more leads into members ## Frequently asked questions ### Is Arketa's lead management a good fit for a small or new studio? Yes. Arketa's lead management is a good fit for small and new studios, from independent yoga and Pilates studios to boutique fitness and wellness studios. It tracks and follows up with leads automatically, so a solo owner or small team can turn interested people into clients without hiring staff or learning complicated software. ### How do I follow up with leads without a sales team? Arketa's automations follow up with new leads for you, so a studio owner doesn't need a sales team or a dedicated salesperson. Emails and texts send on their own the moment someone shows interest, and your whole staff can see who still needs a response, so leads get handled quickly no matter who's working. ### Do I need to be tech-savvy to manage leads in Arketa? No. Managing leads in Arketa is built to be simple, so you don't need to be tech-savvy or trained on a complicated system. Leads come in and update their own status as clients take action, and following up is as easy as seeing who needs a response and letting automations do the outreach. ### What kinds of leads can Arketa track? Arketa can track any potential client who shows interest in your studio, however they find you. That includes people who fill out a website form, sign up through an ad, message the website chatbot, or subscribe to your newsletter, and each one becomes a lead with their contact info and what they were interested in, ready for you to follow up. ### Can my whole team follow up with leads in Arketa? Yes. Your whole team can follow up with leads in Arketa, from front desk staff to instructors to owners. Everyone can see who needs a response in the same place, with no sales training or complicated software required, so leads never wait on one person to reach out. --- # Marketing Automations > Email automations, texts, and broadcasts managed in one place, so your studio stays one step ahead and more clients come back. Canonical: https://www.arketa.com/features/marketing-automations --- ## Your studio's built-in marketing engine Connect with clients through email automations, texts, and email broadcasts, all managed in one place. Arketa's marketing automations keep clients engaged at every step, so more keep coming back. [Book a Demo](/demo-add-on) Reach clients by email, text, and push notification Multi-channel automations Build automated flows that trigger on what a client does, from a first class to a package running low, so every client gets the right follow-up. Texting + inbox Text clients from a dedicated studio number and reply right from your inbox, so all client communications stay in one place. Email broadcasts Send newsletters, promos, and announcements to your full list to save you time and keep everyone in the loop. ## Marketing automations you can set and forget ### Behavior-based workflows Automatically send a message the moment a client takes an action, like a first visit, a finished class, or a membership change. Clients feel seen and nothing slips through the cracks. ### Lead nurture automations Follow up automatically with everyone who shows interest at an event, pop-up, or ad, turning inquiries into paying clients. ### Intro offer + first-class journeys Walk first-timers through their first booking, class and everything that follows, with prep emails, class picks, and a nudge before their intro offer ends, turning one-time drop-ins into regulars. ### Win-back + retention Automatically reach out to clients who are slowing down or about to lapse with nudges to renew, come back, or claim an offer, so more of them stay active. Time-saving marketing tools AI email + SMS creation Generate email copy and images in minutes, so you can update your clients without spending hours drafting messages. Pre-made automations Pick from a library of ready-made automations, from welcomes to win-backs, and start reaching clients without spending hours building them from scratch. Smart segmentation Automatically set up targeted audiences based on real client behavior using live data from Arketa profiles, ensuring messages reach the right clients at the right time. ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It’s so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction — and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes — whatever the role, they have real, lived experience with what I’m going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > “Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together ## Frequently asked questions ### Is Arketa's marketing automation a good fit for a small or new studio? Yes. Arketa's marketing automations are great for new or small studios, from independent yoga and Pilates studios to boutique fitness and wellness studios. They handle the heavy lift of automated workflows, texting, and broadcasts without the need for a full marketing team. ### How can marketing automations help my studio get more bookings? Marketing automations help your studio get more bookings by following up with clients automatically at the moments they're most likely to book. When someone shows interest, finishes a first class, or has a package running low, automations are set up to send the right email or text, so fewer people forget to rebook and more of them book their next class. For a boutique fitness or wellness studio, that's more bookings and more clients without extra work. ### How can marketing automations save me time? Marketing automations save you time by handling client follow-up on their own, so you're not writing and sending marketing emails or texts by hand. You set an automation up once, or turn on a pre-made one, and it keeps running in the background, sending welcomes, reminders, and check-ins while you teach and run your studio. For a busy studio owner, that's hours of manual marketing work off your plate each week. ### What kinds of marketing automations can be set up in Arketa? Arketa lets you set up marketing automations for every stage of the client relationship at your fitness or wellness studio, from interest to long-time regular. Common ones include welcome series for new clients, first-visit follow-ups, intro-offer-to-membership journeys, class milestone celebrations, and win-back messages for clients who cancel or stop coming. You can start from a pre-made template or build your own automation, using email and text, based on your business's needs. ### Is Arketa's marketing automation included, or is it an add-on? Arketa's marketing automation is part of the Marketing Suite, a paid add-on. The Marketing Suite includes automated email and text workflows along with email and SMS broadcasts, so your studio gets email marketing, text marketing, and automations in one place. It's built right into Arketa, so everything runs alongside your booking, payments, and client tools, with no separate marketing tool to connect. --- # Referrals, Reviews + Loyalty > Automatically turn great client experiences into referrals, reviews, and long-term loyalty. Arketa makes word-of-mouth a system, not an accident. Canonical: https://www.arketa.com/features/referrals-reviews-loyalty --- ## Turn happy clients into new sign-ups Built-in referrals and reviews reward clients for bringing their friends, and Arketa tracks all of it for you. [Book a Demo](/book-a-demo) ## Built-in referral system ### Every client gets a referral code It lives in their profile, booking widget, and emails, so sharing takes no effort. ### They share it, new clients use it at checkout No app or sign-up, so more referrals actually go through. ### Both sides get rewarded automatically The referrer and the new client both get rewarded, so people keep referring. ### You see which clients bring people in Every referral rolls up to your dashboard, so you know who's helping grow your studio. ## Get more reviews from your clients ### Automated review requests Create an automated review request that triggers after class, so you catch clients when they're most likely to respond. ### Direct Google connection Happy clients go straight to your Google profile, and lower ratings come back privately, so your public rating keeps climbing. ### Website social proof Public reviews connect to your website, so new clients see real proof right when they're deciding to book. Features that build community Attendance streaks Reward consecutive visits with streak badges, so clients build a routine they don't want to break. Milestone badges Celebrate everything from a client's first class to their hundredth, so they stay motivated and feel appreciated. Referral rewards Recognize the clients who help grow your community, turning them into your biggest advocates. Challenges and leaderboards Run challenges with leaderboards to keep clients engaged with a little friendly competition. Get started Ready to turn your best clients into your best marketers? ## Frequently asked questions ### How do referrals work in Arketa? Arketa gives every client their own referral code to share, so referrals happen without you setting anything up. When a new client uses that code, both people can be rewarded automatically, and every referral is tracked in your dashboard, so word-of-mouth turns into new clients you can actually see. ### Can I reward both the referrer and the new client? Yes. Arketa can reward both sides of a referral, the existing client who shares and the new client who joins. You set the reward once, and it's applied automatically when a referral comes through, so your best clients have a reason to keep spreading the word. ### How does Arketa help me get more Google reviews? Arketa asks clients for a review right after class, when they're most likely to respond, and sends happy clients straight to your Google profile. Because the request is automatic and well-timed, you collect more Google reviews without having to chase anyone down. ### What happens if a client leaves a low rating? When a client leaves a lower rating, Arketa sends it to you as private feedback instead of prompting them to post publicly, while happy clients are pointed to your Google profile. Nothing stops a client from leaving a public review on their own, but the flow encourages your happiest clients to share publicly and gives you a direct way to hear and act on the rest. ### Can I see which clients refer the most people? Yes. Arketa tracks every referral in your dashboard, so you can see exactly which clients bring in the most new ones. That makes it easy to spot your biggest advocates and thank or reward the people driving the most growth. --- # Staff Management > Scheduling, substitutions, and payroll tracking for your whole team. Less manual coordination, fewer errors, and a schedule your staff can trust. Canonical: https://www.arketa.com/features/staff-management --- ## Studio scheduling, simplified Arketa handles scheduling, substitutions, permissions, and payroll reporting for your whole team in one platform, so you stay in control without extra tools or tracking by hand. [Book a Demo](/book-a-demo) ## Book more while managing less ### One-and-done scheduling Build recurring classes and templates once, and Arketa runs them on the schedule you set. Edit one class or the whole series anytime, so you spend less time scheduling and more with clients. ### Everything on one calendar Classes, appointments, events, and livestreams all live on one schedule. You manage your whole week from a single view, so you always have a clear picture of what's going on. ### Permissions you control Give front desk staff, instructors, and managers their own level of access, so everyone sees what they need and nothing they don't. ## Subbing handled without the scramble ### Request subs in Arketa Instructors submit sub requests directly in Arketa. Instead of juggling group texts, emails, and manual schedule edits, it all happens in one place in a single tap. ### Automatically notify eligible instructors Only pre-approved instructors get notified as soon as the request goes out, so there's no delay filling the class and no manually approving each switch. ### Swaps go through on their own When an instructor accepts, your schedule updates to match. That cuts out the approval process, confirmations, and manual edits, taking sub requests off your plate. ### Clients are kept in the loop When the instructor changes, Arketa can notify clients for you, so no one shows up expecting someone else. The whole swap is handled end to end without you. Arketa has done a beautiful job with the sub request feature. All you need to do if you're an instructor who cannot teach on a certain day is to go to that session, click the button that says sub request, and that's it. As a business owner, I don't want to be texting or emailing people the night before. With Arketa, it's all done in the background. It's seamless for me as an owner and it's seamless for the instructors as well. ## No more manual math at payday ### Track hours automatically Arketa logs every class an instructor taught, including subs they covered, so everything's accurate and ready when it's time to pay. ### Customize your pay structure Set rates by class type, format, certification level, or instructor, so you can pay your team however you want. ### Reward staff with commissions Pay staff a percentage or flat amount on retail, private sessions, and product sales, giving them a reason to sell more. ### Export payroll in one report One report combines wages, commissions, and bonuses into a single clean export, so you're not stitching different reports together at the end of the month. Get started Let's simplify your studio scheduling ## Frequently asked questions ### Does Arketa handle payroll reporting for studios? Yes. Arketa handles payroll reporting for fitness and wellness studios by tracking every class an instructor taught, including subs they covered, and turning it into a payroll-ready report. Instead of doing the math by hand at the end of the pay period, you get wages, commissions, and bonuses combined into one clean export. ### Can I set different pay rates for different instructors or class types? Yes. Arketa lets you set different pay rates by instructor, class type, format, or certification level, so everyone is paid the way they actually earn. You can pay a flat rate per class, per head, a percentage of revenue, or hourly, and layer in tiered bonuses based on attendance. ### How does substitute scheduling work for instructors? When an instructor can't teach, they or the owner submit a sub request right in Arketa, and only the instructors pre-approved for that class are notified by email or text. The first to accept gets the class and the schedule updates on its own, so there's no group text, no chasing people down, and no manual approving. ### Can my staff have limited access instead of full admin? Yes. Arketa lets you give front desk staff, instructors, and managers their own level of access, so each person sees what they need and nothing they don't. You can delegate the day-to-day without handing over full control of payroll, settings, or reports. ### Do I need separate software for scheduling and subs? No. Arketa runs scheduling and substitutions in one platform, so you're not combining separate tools together or paying for multiple subscriptions. Everything connects, which means hours track accurately and swaps update on the schedule automatically. --- # Video Library + Courses > Scale your business while you sleep. On-demand video + courses expands your reach beyond your physical space and build content into a revenue stream. Canonical: https://www.arketa.com/features/video-library-courses --- ## On-demand classes clients can take anytime Offer on-demand video and courses people can access anytime, anywhere. Reach clients beyond your studio, or run entirely online, all from one place with no extra platforms to manage. [Book a Demo](/book-a-demo) ## Three ways to package your content ### On-demand classes Record your classes once and add them to a library clients can stream anytime, anywhere. It works as an add-on to your in-person classes or as a standalone way to reach clients online. ### Courses and programs Offer multi-week series, challenges, or trainings with custom pricing, enrollment caps, and access windows. Grow your offerings and give clients more ways to experience what you do. ### Bundled memberships Bundle in-studio and digital access into one membership. The two work together as a single plan, so it's simple for clients and easy for you to sell more in one go. ## Bring your classes to your clients ### Single branded library Your videos live in one library on your own site, with categories, collections, and layouts you customize so everything stays on brand. ### Intuitive user experience Clients can favorite classes, build playlists, and leave comments, so they find what they want without friction and keep coming back. ### Broader reach Make your content available to clients anywhere, so you keep current clients engaged when they can't make it in person and bring in new ones from outside your area. One tool for online and in-person Single login One login covers everything for you and your clients. You run your whole business from one place, and clients reach it all without switching apps. One connected system Your content runs inside Arketa, connected to your plans, payments, and profiles, so there's no separate platform to pay for or keep in sync. Unified reporting Your video content shows up in the same reports as the rest of your business, so you see what's performing and where to invest. Get started Ready to build your content into a revenue stream? ## Frequently asked questions ### Can I sell on-demand videos and courses through Arketa? Yes. Arketa lets you sell on-demand videos and courses directly to clients, either as part of a membership or as standalone purchases. Your content lives in your own branded library, so clients stream it anytime while everything runs through the same platform you use for booking and payments. ### Can I use Arketa just for online content without a physical studio? Yes. You can use Arketa purely for online content, with no physical studio required. On-demand video, courses, and live virtual classes all run inside Arketa, so instructors who teach entirely online can build and sell a full library the same way a studio would. ### Can I move my existing video library to Arketa? Yes. If you already have a video library on another platform, Arketa's team can migrate your content over as part of onboarding, so you don't have to rebuild it from scratch. Once it's in, your videos live in one branded library organized into categories and collections, alongside everything else you run in Arketa. ### How do clients access my on-demand classes and courses? Clients access your on-demand classes and courses through your branded Arketa site or app, on any device. They log in once to stream videos, follow courses, and book in-person classes, so everything they need is in a single place. ### Can I offer live virtual classes as well as on-demand? Yes. Arketa supports live virtual classes alongside on-demand video, so you can teach in real time and build your library at the same time. Live classes can be recorded and added to your on-demand collection, which means one session works both live and on-demand. --- # Free trial > Try Arketa free for seven days. Booking, payments, memberships, and on-demand video for independent instructors — set it up with your real schedule. Canonical: https://www.arketa.com/free-trial --- ## See your business running on Arketa this week Booking, payments, memberships, and on-demand video for independent instructors, built by people who've taught classes themselves. Seven days free to set it up with your real schedule. [Start Free Trial](https://checkout.stripe.com/c/pay/prctbl_1PLSM5BsYzIqHjobSGSpLsvk/prctblitm_SJ3bBK0S7yREco#fidkdWxOYHwnPyd1blppbHNgWkZrf1JyQENUcEx3Yk5uck9ONGF0UjBKcjU1cU5GYzJ%2Ff28nKSd2cGd2ZndsdXFsamtQa2x0cGBrYHZ2QGtkZ2lgYSc%2FY2RpdmB4JSUl) ## Trusted by thousands of businesses worldwide What you get from day one Grow revenue beyond the schedule Sell class packs, memberships, 1:1 sessions, and on-demand video from one place. Run your business on autopilot Payments, reminders, and follow-ups run themselves while you teach. The admin hour after every class disappears. Build a following that comes back Two-click booking, flexible memberships, and built-in messaging turn first-time drop-ins into regulars. ## Less juggling tools, more time teaching Everything you've created and need in one login. - **One platform**: booking, payments, client messaging, and your income picture in one place. No more Calendly plus Venmo plus a spreadsheet. - **Bring your people with you**: import your client list in an afternoon and your regulars just see a nicer way to book. - **Help from people who've taught**: live chat and weekly onboarding webinars from a team that's run classes themselves. _Featured case study_ ## Sweat with Sav x Arketa How Creating an Online Class Library Quadrupled a Fitness Instructor's Sales [Read the case study](/blog/how-creating-an-online-class-library-quadrupled-a-fitness-instructors-sales) ## Start your 7-day free trial today With weekly onboarding webinars and Arketa's best-in-class live chat support, your business will be live faster than you can imagine. > Since choosing Arketa, my business has exploded! With membership perks and intro offers, I'm getting sign ups for my programs faster than ever before. Now, I’m making enough revenue to fully support myself, so I don’t have to work for anyone else. --- # Integrations + Partners > Connect Arketa with the tools you already use — ClassPass, Wellhub, Google Calendar, Mailchimp, Kisi, and more — for a smoother client experience. Canonical: https://www.arketa.com/integrations-partners --- All your platforms working together Arketa partners with your favorite tools, creating more revenue opportunities for you and a smoother experience for your clients. Equipment partner Loyalty + referrals Performance metrics Studio operations Third party bookings Google Calendar Connect your calendar to stay in sync with your clients and staff, all within the Arketa dashboard. Google Business Take control of your digital presence with integrated tools on Google Business. Facebook Track lead behavior and optimize your ad campaigns with Facebook. ClassPass Enable your clients to book classes directly from ClassPass. Wellhub Connect your studio booking to Wellhub to reach more clients. Kisi Manage your studio's door access for your clients securely with Kisi. Mailchimp Make outreach and community building simpler by syncing your clients with Mailchimp. Zapier Integrate with thousands of platforms with Zapier as the connector. Spivi Engage your community with Spivi by providing metrics including Heart Rate, Power, Cadence, Speed, Distance, Energy, and Calories. Perkville Reward client loyalty more easily through Perkville. Balanced Body Manage reformers and Pilates equipment with Balanced Body. Bala Manage weights, mats, and other equipment in one place with Bala. Stakt Manage mats, weights, and other equipment in one place with Stakt. Sunlighten Manage your studio’s saunas with Sunlighten. ## Ready to get started with Arketa? [Book a Free Demo](/book-a-demo) --- # Grow — AI Marketing Automations > Grow your studio with a 24/7 AI chatbot, automated email + SMS campaigns that welcome and win back clients, and an AI assistant that answers questions about your business. Book a demo. Canonical: https://www.arketa.com/landing-page/grow --- # Grow your studio with AI marketing automations Meet the all-in-one platform where marketing runs itself: an AI chatbot that answers and books clients 24/7, automated email + SMS journeys that welcome new clients and win back lapsed ones, and an AI assistant that knows your business inside out. Book a demo and see it in action. ## Trusted by thousands of businesses worldwide AI that works while you teach An AI chatbot on duty 24/7 Answers questions, books classes, and sells intro offers around the clock — and every conversation becomes a lead in Arketa, no staff required. Automations that follow up for you Welcome series, win-back campaigns, and milestone celebrations run automatically over email and text the moment a client triggers them. An AI assistant that knows your numbers Ask about your business in plain English — "Who hasn't visited in 30 days?" — and get answers, charts, and win-back lists from your own data. Revenue you can see The Revenue Overview on your home dashboard shows the exact revenue your automations, broadcasts, and referrals generate for your studio. We chose Arketa because right from the start, we could tell that the team understood the needs of small businesses like us. Since switching from Mindbody to Arketa, the stress of studio ownership has dramatically decreased. --- # Cookie Policy Canonical: https://www.arketa.com/legal/cookies --- Cookie Policy Last updated: September 3, 2026 This Cookie Policy explains what cookies and similar technologies (pixels, scripts, local storage) Sutra Fitness, Inc. ("Arketa") and its partners set when you visit [www.arketa.com](https://www.arketa.com), what they are for, and how to control them. It supplements our [Privacy Policy](/legal/privacy), which names each partner and describes how consent works in your region. ### Your choices - **Cookie Settings** and **Your Privacy Choices** in the footer of every page reopen your preferences. Essential cookies cannot be switched off; Functional, Analytics and Advertising can. - In California, the European Economic Area, the United Kingdom, Switzerland and Quebec (and wherever we cannot determine your region), nothing but Essential runs until you accept. Elsewhere the other categories run until you reject them. - If your browser sends a **Global Privacy Control** signal, Analytics and Advertising are turned off automatically. - You can also block or delete cookies in your browser settings; the site will still work, but some features (for example chat and embedded video) will not. ### Cookies we set The table lists the cookies and storage the site and its partners set as of the "Last updated" date. We scan the site monthly and after every change to its tracking, and update this table and the "Last updated" date whenever a scan finds a difference. arketa_consent_region Termly consent record (look for names beginning TERMLY_ or termly, in cookies and local storage) utm_source, utm_medium, utm_campaign, utm_term, utm_content _ga _ga_* (one per GA4 property) ph_* (e.g. ph__posthog), also in local storage hubspotutk __hstc __hssc __hssrc _gcl_au _fbp _ttp _uetsid _uetvid li_fat_id _rdt_uuid intercom-id-*, intercom-session-*, intercom-device-id-* Some partners also use technologies that are not cookies: pixels (tiny images or scripts that report a page view or event to the partner), the RB2B and Mesh Interactive scripts, and browser local storage used by PostHog and Termly. They are controlled by the same categories. Partners not in the table (for example Dreamdata, Polygraph, Capterra, Nexxen, RB2B and Mesh Interactive) run scripts or pixels rather than setting their own cookies on arketa.com, or set cookies whose names the scan will confirm. Each is listed with its purpose and category in the Privacy Policy. ### Categories - **Essential** — needed for the site to work and to remember your choices. Always on. - **Functional** — features you choose to use: chat (Intercom) and embedded video (YouTube). - **Analytics** — how visitors use the site and which marketing brought them here: Google Analytics, PostHog, HubSpot, Dreamdata, Mesh Interactive, Polygraph, VWO, and our own campaign cookies. - **Advertising** — measuring our ads and showing you Arketa ads elsewhere: Meta, Google Ads, TikTok, LinkedIn, Reddit, Microsoft, Capterra, Nexxen, and RB2B visitor identification. Under California law, allowing these is "sharing" of personal information for cross-context behavioral advertising; you can opt out at any time. ### Contact Questions about cookies: privacy@arketa.com, or https://www.arketa.com/privacy-requests. --- # Privacy Policy > How Arketa collects, uses, and protects personal data across its booking and wellness platform, and the privacy choices and rights available to you. Canonical: https://www.arketa.com/legal/privacy --- Privacy Policy Last updated: September 3, 2026 Sutra Fitness, Inc., doing business as Arketa ("Arketa," "we," "us," or "our"), provides an online platform that enables fitness instructors to host classes, offer on-demand content, and engage with customers. This Privacy Policy explains how we collect, use, share, retain, and protect your personal data when you interact with our services, including our website (www.arketa.com), branded website widgets (app.arketa.co), the Arketa mobile app ("App"), branded mobile apps ("Branded App"), and other interactions with us (collectively, our "Services"). This policy applies to personal data collected through our Services but does not cover information about employees or contractors. If you book a fitness class through a third-party platform using our technology, this policy applies only to data we directly collect. If you are a California resident, the section "Your Privacy Choices" and the "California Notice at Collection" at the end of this policy apply to you in addition to the rest. ## 1. Information We Collect ### Data you provide - **Registration:** name, email, address, username, password, and billing details. - **Communications:** anything you send us by email, through a form on our website, or in the chat window on our website (see "Chat" below). - **Fitness partner activity:** bookings, attendance, preferences. - **Job applications:** resume data and background checks (if applicable). ### Data collected automatically - **Device and usage data:** IP address, browser and device type, the pages you visit, the links and buttons you click, timestamps, the page that referred you, and campaign parameters in the URL (for example `utm_source`, `gclid`, `fbclid`). - **Geolocation:** approximate location derived from your IP address (used on the website to decide which privacy rules apply to you, see "Tracking technologies and cookies"); precise location only with your consent in the App. - **Cookies and similar technologies:** see "Tracking technologies and cookies" below and our Cookie Policy at [www.arketa.com/legal/cookies](https://www.arketa.com/legal/cookies). - **Advertising data:** information about the ads you saw or clicked, from our advertising partners. - **Visitor identification data:** on our marketing website, a business-identification service may match your visit to a business contact profile. See "Visitor identification" below. ### Data from third parties - **Referrals:** provided by users. - **Fitness partners:** attendance and communication data. - **Payment processors:** transaction confirmations. - **Background checks:** for job candidates. - **Business data providers:** company and professional profile information used to identify business visitors to our website (see "Visitor identification"). ## 2. How We Use Your Information - To provide, operate and personalize the Services - To communicate with you (support, service updates, marketing where permitted) - To measure how our website and marketing perform, and to conduct analytics and research - To advertise our Services, including showing you ads on other sites and apps based on your visit to ours, where you have not opted out or, in regions where consent is required, where you have consented - To identify businesses that visit our website so our sales team can follow up (see "Visitor identification") - To detect fraud, abuse and invalid ad traffic, and to keep the Services secure - To evaluate and manage job applications - To comply with legal obligations and protect our rights ## 3. How We Share Your Information We share personal information in the following circumstances: - **Service providers:** companies that process data on our behalf and under our instructions, such as hosting, email delivery, payments, customer support tooling, analytics, and the consent-management platform. They are bound by contract to use the data only to provide their service to us. The providers active on our website are named in "Tracking technologies and cookies". - **Advertising partners:** when you visit our website with advertising cookies enabled, the advertising platforms named in "Tracking technologies and cookies" receive information about your visit (such as the pages you viewed, the buttons you clicked, an advertising identifier, and, if you started a free trial or booked a demo, a hashed form of your email, name and phone number) and use it to measure our ads and show you ads for Arketa on their own services. **Under the California Consumer Privacy Act this is "sharing" of personal information for cross-context behavioral advertising, and may be a "sale" under some state laws.** You can opt out at any time; see "Your Privacy Choices". - **Fitness partners:** for class facilitation and records. - **Legal requirements:** law enforcement, courts, and regulators when required by law or to protect rights and safety. - **Business transfers:** in a merger, acquisition, financing or sale of assets, with notice to you. - **Public posts:** comments or content you make public. - **With your consent:** any other situation where you agree. We do not sell personal information for money. We do not share personal information with third parties or affiliates for their own marketing or promotional purposes, other than the advertising partners described above. **SMS and opt-in data.** We do not share end-user mobile numbers or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. We share such data only with service providers (for example SMS delivery platforms and customer communication tools) solely to deliver the services you have requested, and those providers are contractually obligated to use it only to support our service operations. ## 4. Tracking Technologies and Cookies Our website uses cookies, pixels, software development kits and similar technologies placed by Arketa and by the partners listed below. Some are necessary for the site to work; the rest are grouped into three categories that you can allow or refuse. The full list of cookies, with names and expiry, is in our Cookie Policy at [www.arketa.com/legal/cookies](https://www.arketa.com/legal/cookies). ### How consent works, by region We determine your approximate region from your IP address when you visit the website, and apply the rules for that region. - **Opt-in regions** — California, the European Economic Area, the United Kingdom, Switzerland, Quebec, and any visit whose region we cannot determine: Functional, Analytics and Advertising technologies stay off until you choose "Accept all" or turn on individual categories in the banner. Refusing has no effect on your ability to use the website. - **Everywhere else:** Functional, Analytics and Advertising technologies run by default. A notice tells you this on your first visit and lets you reject all of them or choose by category. - **Any time, any region:** the "Cookie Settings" and "Your Privacy Choices" links in the footer reopen your preferences. - **Global Privacy Control:** if your browser or extension sends the Global Privacy Control signal (GPC), we treat it as a request to opt out of Analytics and Advertising technologies and of the sharing of your personal information, in every region, without you having to do anything else. Your GPC signal applies to that browser; if you also have an account with us and want the opt-out applied to it, contact us as described in "Your Privacy Choices". We keep a record of the choice you make (the categories, the time, your region, and the version of the notice you saw) so we can honor it and demonstrate that we did. ### Essential (always on) Needed for the website to function and to remember your privacy choices. No consent is required. - **Website hosting and delivery** — Vercel, Next.js, Payload CMS: Serving pages, security, the `arketa_consent_region` cookie that records which privacy rules apply to you - **Consent management** — Termly: Showing the banner and storing your choice - **Pricing table** — Stripe: Displaying plans and prices on pricing pages - **Demo scheduling** — RevenueHero: The booking calendar, only on pages where you book a demo and only when you use it - **Job board** — Ashby: Listing open roles on our careers page - **Forms** — Arketa (our CMS) and HubSpot Forms: Receiving the forms you submit ### Functional Features you can choose to use. Off until accepted in opt-in regions; on by default elsewhere. - **Website chat** — Intercom: The chat window (see "Chat") - **Video** — YouTube (served from youtube-nocookie.com): Playing embedded videos; nothing loads until you press play ### Analytics Understanding how visitors use the site and which marketing brought them here. - **Google Analytics 4** — Google: Page and event analytics - **PostHog** — PostHog: Product analytics of the website (page views, clicks, form steps). Session recording is not used. Requests are routed through our own domain for reliability. - **HubSpot tracking code** — HubSpot: Associates your page views with your contact record once you submit a form, so our sales team knows what you looked at - **Dreamdata** — Dreamdata: Business-to-business marketing attribution - **Mesh Interactive** — Mesh Interactive: Session and form-interaction analytics - **Polygraph** — Polygraph: Detecting fraudulent and automated ad traffic - **VWO** — Wingify: A/B testing (used on our app dashboard, not on the marketing site) - **First-party campaign cookies** — Arketa: `utm_*` cookies that remember which campaign brought you here for 30 days, and pass that information to our app and our sales tools when you sign up ### Advertising Measuring our ads and showing you Arketa ads on other services based on your visit. Using these is "sharing" for cross-context behavioral advertising under California law. - **Meta Pixel** — Meta Platforms: Ad measurement and retargeting on Facebook and Instagram; on trial sign-up and demo booking, sends a hashed form of your email, name and phone number for ad matching - **Google Ads** — Google: Conversion measurement and remarketing, including enhanced conversions (hashed contact data) on trial start - **TikTok Pixel** — TikTok: Ad measurement and retargeting - **LinkedIn Insight Tag** — LinkedIn: Ad measurement and retargeting - **Reddit Pixel** — Reddit: Ad measurement and retargeting - **Microsoft Advertising UET** — Microsoft: Ad measurement and retargeting on Bing and Microsoft properties - **Capterra** — Gartner Digital Markets: Attribution for our Capterra listing (demo booking page only) - **Nexxen** — Nexxen (formerly Amobee): Measurement beacons for display advertising campaigns - **RB2B** — RB2B: Business visitor identification (see "Visitor identification") ### Chat The chat window on our website is provided by Intercom. When you open the chat, your messages, your name and email if you give them, the page you are on, and technical information about your browser are transmitted to and stored by Intercom on our behalf so that our team can read and reply. Intercom acts as our service provider and processes chat data only under our instructions. We tell you this in the chat window before you send your first message. The chat only loads if Functional technologies are allowed; if you have declined them, a "Contact us" link takes you to an email form instead. Chat transcripts are kept as described in "Data Retention". ### Visitor identification On our marketing website we use RB2B, a service that attempts to match a visit from a business network or device to a business contact profile (name, company, work email and LinkedIn profile) from RB2B's data sources, so our sales team can follow up with companies that showed interest in Arketa. This runs only when Advertising technologies are allowed and only for visitors RB2B identifies as located in the United States. You can prevent it by rejecting Advertising technologies, by sending a Global Privacy Control signal, or by using the "Your Privacy Choices" link. ## 5. How We Protect Your Information We use administrative, technical, and physical safeguards designed to protect your personal information. These include encryption of data in transit (TLS) and at rest, role-based access controls and least-privilege access for our personnel, multi-factor authentication on internal systems, logging and monitoring of access to production systems, and regular review of our security practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we work to protect your information in line with industry standards and applicable law. ## 6. Google User Data and Gmail Integration Arketa offers an optional integration with Google that allows business owners and their authorized staff to connect a Gmail account to Arketa. When you connect your Google account, Arketa requests access only to the scopes needed to provide the feature, which currently include: seeing your primary Google Account email address and basic profile information so we can identify the account you connected; viewing your email messages and settings; sending email on your behalf; and, for the Google Calendar sync, seeing and editing the calendars you can access in Google Calendar. You can review the exact permissions on Google's consent screen before granting access, and you can disconnect at any time. **How we use Google user data.** We use Gmail data solely to provide the user-facing features you enable, such as managing your Gmail inbox from within Arketa and reading and replying to your emails without leaving Arketa. We do not use Google user data for advertising, we do not sell Google user data, and we do not use it to determine creditworthiness or for lending purposes. **Limited Use.** Arketa's use and transfer of information received from Google APIs adheres to the [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy#additional_requirements_for_specific_api_scopes), including the Limited Use requirements. Arketa does not use Google Workspace data to develop, improve, or train generalized or non-personalized artificial intelligence or machine learning models. **How we share Google user data.** We do not transfer or disclose Google user data to third parties except as necessary to provide or improve the features you have enabled (for example, our cloud hosting and infrastructure providers, which are bound by confidentiality and data-processing agreements), to comply with applicable law, or as part of a merger, acquisition, or sale of assets, with notice to you. Human access to Google user data is limited to the account owner's authorized staff, and to Arketa personnel only with your explicit consent for support or security purposes, or where required by law. **How we protect Google user data.** Google user data is encrypted in transit using TLS and encrypted at rest. OAuth access and refresh tokens are stored encrypted and are never exposed to browsers, client-side code, or third parties. Access to systems that store Google user data is restricted to authorized personnel on a least-privilege basis, protected by multi-factor authentication, logged, and regularly reviewed. We maintain administrative, technical, and physical safeguards designed to protect this data against unauthorized access, loss, alteration, or misuse, and we will notify affected users of any security incident involving their Google user data as required by applicable law. **Retention and deletion.** We retain Google user data only as long as needed to provide the connected feature. If you disconnect your Google account from Arketa, or revoke Arketa's access from your [Google Account permissions page](https://myaccount.google.com/permissions), we delete the associated OAuth tokens immediately and delete any stored Google user data within 7 days, except where retention is required by law. You may also request deletion of your Google user data at any time by emailing [privacy@arketa.com](mailto:privacy@arketa.com) or using [https://www.arketa.com/privacy-requests](https://www.arketa.com/privacy-requests). ## 7. Data Retention We retain your data only as long as necessary for the purposes above, including: - **Account data** — while your account is active, plus a reasonable period after closure - **Financial data** — typically 7 years - **Communications, including chat transcripts** — as needed to respond and for our records; chat transcripts held by Intercom are deleted after - **Website analytics data** — Google Analytics event data 2 months; other analytics providers 3 months - **Advertising and visitor-identification data** — held by the partner under its own retention period 3 months - **Consent records** — for as long as needed to demonstrate your choice, and at least 3 months - **Job applicant data** — 1–3 years, if required by law Data no longer needed is securely deleted or anonymized. ## 8. Your Privacy Rights ### GDPR (EU/EEA, UK and Switzerland) - Access, correct, delete, or restrict use of your data - Object to certain uses, including direct marketing - Withdraw consent at any time (for cookies, through "Cookie Settings" in the footer) - Request data portability - Lodge a complaint with your supervisory authority ### CCPA/CPRA (California) and other US state laws - Right to know what personal information we collect, use, disclose, sell or share - Right to delete and to correct - Right to opt out of the sale or sharing of personal information and of targeted advertising (see "Your Privacy Choices") - Right to limit the use of sensitive personal information - Right not to be discriminated against for exercising these rights - Residents of Colorado, Connecticut, Oregon, Texas, Virginia and other states with privacy laws have similar rights, which we honor through the same channels ### How to exercise your rights Email [privacy@arketa.com](mailto:privacy@arketa.com) or use our form at [https://www.arketa.com/privacy-requests](https://www.arketa.com/privacy-requests). We will verify your request and respond within the time required by law. You may use an authorized agent where the law allows; we may ask the agent for proof of authorization. ### Marketing opt-out - Unsubscribe links in emails - Reply "STOP" to texts - Cookies and ads: see "Your Privacy Choices" ### Device settings Control access to location or device permissions in your phone settings. ## 9. Your Privacy Choices / Do Not Sell or Share My Personal Information When you visit our website with Advertising technologies allowed, we let advertising platforms (Meta, Google, TikTok, LinkedIn, Reddit, Microsoft, Capterra, Nexxen) and a visitor-identification service (RB2B) collect information about your visit through pixels and scripts, as described in "Tracking technologies and cookies". **Under the California Privacy Rights Act this is "sharing" of personal information for cross-context behavioral advertising, and it may be a "sale" under other state laws.** The information shared is identifiers (cookie and advertising IDs, IP address), internet activity (pages viewed, buttons clicked), and, if you sign up for a trial or book a demo, a hashed form of your contact details. We do not knowingly share the personal information of anyone under 16. You can opt out of sharing at any time, in any of these ways: 1. **Footer link.** Click "Your Privacy Choices" (or "Cookie Settings") at the bottom of any page and turn off Advertising (and, if you wish, Analytics and Functional), then save. 2. **Banner.** When the cookie banner or notice appears, choose "Reject all" or "Manage choices". 3. **Global Privacy Control.** Turn on GPC in your browser or install a GPC extension. We honor the signal automatically on every page load, in every region. 4. **Email.** Write to [privacy@arketa.com](mailto:privacy@arketa.com) with the subject "Do not sell or share". 5. **Form.** Submit a request at [https://www.arketa.com/privacy-requests](https://www.arketa.com/privacy-requests). Opting out through the footer link, the banner or GPC takes effect immediately in that browser and is remembered by a cookie; if you clear cookies or use another browser or device you will need to opt out again there. Opting out by email or through the form is applied to the contact records we hold about you (including in HubSpot and RB2B) and to the advertising platforms as far as they allow, within 15 business days. Opting out does not affect ads you see that are not based on your visit to our site, and does not affect our own emails, which you control with the unsubscribe link. ## 10. International Data Transfers Your data may be processed in the United States or other jurisdictions where we or our service providers operate. For transfers out of the EEA, UK and Switzerland we rely on the European Commission's Standard Contractual Clauses (and the UK and Swiss addenda) and secure your data through encryption and access controls. ## 11. Global Privacy Control and Do Not Track Signals We honor the Global Privacy Control (GPC) signal as described in "Your Privacy Choices". We do not respond to the older "Do Not Track" (DNT) browser setting, for which there is no accepted standard; our own product analytics (PostHog) does respect DNT. You can also limit interest-based advertising across the web through the Digital Advertising Alliance at optout.aboutads.info and through your browser's cookie settings. ## 12. Children's Privacy We do not knowingly collect data from children under 13 (or under 16 in the EU). If you believe we have, please contact us and we will delete it. ## 13. Third-Party Services We are not responsible for the privacy practices of partners, processors, or other linked sites. Review their policies independently. The partners active on our website are named in "Tracking technologies and cookies"; each has its own privacy policy describing what it does with data it receives. If you connect a Google account to Arketa, our handling of that data is described in the "Google User Data and Gmail Integration" section above. ## 14. Contact Us - Email: [privacy@arketa.com](mailto:privacy@arketa.com) - Mail: Sutra Fitness, Inc., Attn: Privacy Team, 2 E 28th St, PMB 141, New York, NY 10016 - EU DPO: [dpo@arketa.com](mailto:dpo@arketa.com) - Privacy requests form: [https://www.arketa.com/privacy-requests](https://www.arketa.com/privacy-requests) ## 15. Updates to This Policy We may update this Privacy Policy. The new version will be posted with a revised "Last updated" date at the top, and we keep prior versions on file. Significant updates may be communicated directly. ## 16. California Notice at Collection This notice applies to California residents and supplements the rest of this policy. The categories below use the terms in the California Consumer Privacy Act. - **Identifiers** — Name, email, phone, postal address, username, IP address, cookie and advertising identifiers: Providing the Services, communication, analytics, advertising, visitor identification, security — Account data: life of the account plus a reasonable period; cookies: see Cookie Policy — **Shared** with advertising partners (cookie/advertising IDs, IP, hashed email/name/phone on conversion) when Advertising technologies are allowed. Not sold for money. - **Customer records (Cal. Civ. Code § 1798.80)** — Name, contact details, billing details: Providing the Services, payments — Financial data typically 7 years — Not sold or shared - **Commercial information** — Bookings, purchases, plans, trial and demo activity: Providing the Services, analytics, advertising measurement — Life of the account plus a reasonable period — **Shared** with advertising partners as conversion events (trial started, demo booked) when Advertising technologies are allowed - **Internet or network activity** — Pages viewed, clicks, referring page, campaign parameters, chat messages, form interactions, device and browser data: Analytics, advertising, chat support, fraud detection, visitor identification — Analytics: Google Analytics 2 months; others per vendor (see "Data Retention") — **Shared** with advertising partners when Advertising technologies are allowed; disclosed to service providers for analytics and chat - **Geolocation data** — Approximate location from IP address (website); precise location with consent (App): Applying the correct privacy rules; App features — Not stored beyond the session for the website — Approximate location may be shared with advertising partners as part of IP address - **Professional or employment information** — Company, job title, work email (from forms and, for business visitors, from RB2B): Sales follow-up, visitor identification — Life of the contact record — Disclosed to our CRM service provider; obtained from RB2B - **Inferences** — Interest in Arketa's products inferred from pages visited: Marketing and sales follow-up, advertising audiences — Life of the contact record — **Shared** with advertising partners as audience membership when Advertising technologies are allowed - **Sensitive personal information** — Account password (login credentials); precise geolocation in the App with consent: Authentication; App features — Life of the account — Not sold or shared; not used to infer characteristics - **Job applicant information** — Resume, background check results: Recruiting — 1–3 years — Not sold or shared We collect these categories from you directly, from your device and browser automatically, from our fitness partners, payment processors and background-check providers, and from business data providers (RB2B). We do not sell personal information for money, and we do not knowingly sell or share the personal information of consumers under 16. To opt out of sharing, see "Your Privacy Choices". To exercise your other rights, see "Your Privacy Rights". --- # Privacy Annex > The Privacy Annex to Arketa's Terms of Service, covering how Sutra Fitness, Inc. handles personal data on behalf of customers and their clients. Canonical: https://www.arketa.com/legal/privacy-annex --- *Last Updated: 6/3/2025* This Privacy Annex (“Annex”) forms part of, and is incorporated by reference into, the Arketa Terms of Service (“Agreement”) between Sutra Fitness, Inc. d/b/a Arketa (“Arketa,” “we,” “us,” or “our”) and the customer identified in the Agreement (“Customer,” “you,” or “your”). This Annex describes how Arketa processes personal data on behalf of Customer as a processor, and is intended to satisfy the requirements of the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and equivalent data-protection laws. --- ### 1. Roles of the Parties **1.1 Customer is the Controller.** Customer determines the purposes and means of processing Customer Personal Data. **1.2 Arketa is the Processor.** Arketa processes Customer Personal Data solely on Customer’s documented instructions and as necessary to provide the Arketa platform and related services (“Services”). **1.3 Arketa as Independent Controller.** For personal data Arketa collects and uses on its own behalf (e.g., Arketa website visitors, platform analytics, marketing leads), Arketa acts as an independent controller as described in the Arketa Privacy Policy. This Annex applies only when Arketa acts as a processor. --- ### 2. Customer Instructions Arketa processes Customer Personal Data only as described in the Agreement, this Annex, Customer’s configuration of the Services, and Customer’s written instructions. Arketa will notify Customer if it reasonably believes an instruction violates applicable law. --- ### 3. Confidentiality Arketa ensures that personnel with access to Customer Personal Data are bound by confidentiality obligations and only access such data as necessary to perform the Services. --- ### 4. Security Measures Arketa implements appropriate technical and organizational measures (“TOMs”) to protect Customer Personal Data, as further described in Annex 2. These include: - Encryption at rest and in transit - SSO and MFA for internal access - Role-based access control (RBAC) - Logging and monitoring via Google Cloud Platform - Daily encrypted backups - Incident detection and on-call escalation Arketa may update its TOMs from time to time, provided they do not materially reduce the level of protection. --- ### 5. Sub-Processors Customer authorizes Arketa to use sub-processors listed in Annex 3 and any others used by Arketa. Arketa ensures sub-processors are bound by obligations no less protective than this Annex and remains responsible for sub-processor performance. **Sub-processor notification:** Arketa will notify Customer via email to studio administrators before adding or replacing sub-processors. Customer does not have a right to object. --- ### 6. Data Subject Rights Customer is responsible for responding to data-subject requests from its end users. Arketa will assist Customer in fulfilling GDPR requests (access, deletion, correction, portability) submitted to [support@arketa.com](mailto:support@arketa.com). If a request is unclear, or relates to data Arketa controls, Arketa may respond directly. --- ### 7. Security Incidents Arketa maintains an incident-response process and on-call security rotation. If Arketa becomes aware of a security incident affecting Customer Personal Data, Arketa will notify Customer without undue delay and no later than 72 hours, providing relevant information and updates. Notifications will be sent to [security@arketa.com](mailto:security@arketa.com) or Customer’s designated admin email. --- ### 8. Return and Deletion of Data Upon termination of Customer’s account, Customer Personal Data is retained for 90 days and then deleted from active systems. Backup deletion occurs on a rolling schedule. Customer may export most data directly from the platform. Payment data can be exported upon request. Arketa will delete Customer Personal Data earlier upon Customer’s request unless retention is legally required. --- ### 9. International Data Transfers Customer Personal Data may be transferred to and processed in the United States, where Arketa’s hosting providers operate (AWS us-east-2, Google Cloud Platform us-central-1). For such transfers, Arketa relies on the EU Commission’s 2021 Standard Contractual Clauses (“SCCs”). **SCC Incorporation:** The SCCs (Module 2) are incorporated by reference. The full text is available at: [https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj](https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj). --- ### 10. Audits Customer may request security documentation or evidence necessary to verify compliance. On-site audits are permitted only if required by law, subject to 30 days’ notice, mutually agreed scope, and reasonable limits. --- ### 11. Liability Liability under this Annex is subject to the limitations set forth in the Agreement, including any caps or exclusions. --- ### 12. Governing Law This Annex is governed by the same law as the Agreement (California law), except where applicable data-protection law requires otherwise. --- ### 13. Conflict of Terms If there is a conflict between this Annex and the Agreement, this Annex controls to the extent required by GDPR and applicable data-transfer laws. --- ## Annex 1 — Description of Processing - **Subject Matter:** Processing required to provide the Arketa platform. - **Duration:** Term of Agreement + 90 days. - **Nature:** Storage, transmission, organization, modification, retrieval, deletion, support. - **Data Subjects:** Customer’s clients, members, staff, administrators. - **Personal Data:** Name, email, phone, signature (waivers), gender (optional), birthday, shipping address, payment history (not card numbers), marketing preferences, geolocation (opt-in). - **Special Categories:** None intentionally processed. - **Purpose:** To provide, support, secure, and improve the Services. --- ## Annex 2 — Technical & Organizational Measures (TOMs) #### 1. Encryption - Encryption in transit (TLS 1.2+) - Encryption at rest (AWS/GCP native) #### 2. Access Controls - SSO + MFA for internal access - Role-based access (RBAC) - Least-privilege access #### 3. Logging & Monitoring - GCP logging and monitoring - Automated security alerts - On-call rotation for incidents #### 4. Infrastructure Security - Hosted on AWS us-east-2 and GCP us-central-1 - Regular updates and patches #### 5. Backup & Resilience - Daily backups - Encrypted backup storage #### 6. Incident Response - Formal incident-response plan - 72-hour breach notification commitment #### 7. Personnel - Confidentiality agreements - Security training for engineering and support teams --- ## Annex 3 — Sub-Processors The following sub-processors support Arketa’s Services: Sub-ProcessorPurposeLocation AWS (Amazon Web Services) Hosting, compute, storage United States Google Cloud Platform Infrastructure, logging, compute United States Stripe Payment processing United States PostHog Product analytics United States Additional sub-processors may be added. Arketa will notify Customer via email to studio administrators prior to changes. --- # Terms + Conditions > The terms and conditions governing use of Arketa's platform and services, including accounts, subscriptions, payments, content, and acceptable use. Canonical: https://www.arketa.com/legal/terms-of-service --- Terms + Conditions ## 1. Introduction Welcome to Sutra Fitness, Inc. DBA arketa (“Company”, “we”, “our”, “us”, "Arketa")! As you have just clicked to our Terms of Service, please make a pause, grab a cup of coffee and carefully read the following pages. It will take you approximately 20 minutes. These Terms of Service (“Terms”, “Terms of Service”) govern your use of our web pages located at dashboard.arketa.com, arketa.co, and our mobile application arketa (together or individually “Service”) operated by Sutra Fitness, Inc.. Our Privacy Policy also governs your use of our Service and explains how we collect, safeguard and disclose information that results from your use of our web pages. Please read it here arketa.co/privacy. Your agreement with us includes these Terms and our Privacy Policy (“Agreements”). You acknowledge that you have read and understood Agreements, and agree to be bound by them. If you do not agree with (or cannot comply with) Agreements, then you may not use the Service, but please let us know by emailing at [support@arketa.com](mailto:support@arketa.com) so we can try to find a solution. These Terms apply to all visitors, users and others who wish to access or use Service. Thanks for being responsible! ## 2. Communications By creating an Account on our Service, you agree to subscribe to newsletters, marketing or promotional materials and other information we may send. However, you may opt out of receiving any, or all, of these communications from us by emailing us at [support@arketa.com](mailto:support@arketa.com). ## 3. Contests, Sweepstakes and Promotions Any contests, sweepstakes or other promotions (collectively, “Promotions”) made available through Service may be governed by rules that are separate from these Terms of Service. If you participate in any Promotions, please review the applicable rules as well as our Privacy Policy. If the rules for a Promotion conflict with these Terms of Service, Promotion rules will apply. ## 4. Content Our Service allows you to post, link, store, share and otherwise make available certain information, text, graphics, videos, or other material (“Content”). You are responsible for Content that you post on or through Service, including its legality, reliability, and appropriateness. By posting Content on or through Service, You represent and warrant that: (i) Content is yours (you own it) and/or you have the right to use it and the right to grant us the rights and license as provided in these Terms, and (ii) that the posting of your Content on or through Service does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person or entity. We reserve the right to terminate the account of anyone found to be infringing on a copyright. You retain any and all of your rights to any Content you submit, post or display on or through Service and you are responsible for protecting those rights. We take no responsibility and assume no liability for Content you or any third party posts on or through Service. However, by posting Content using Service you grant us the right and license to use, modify, publicly perform, publicly display, reproduce, and distribute such Content on and through Service. You agree that this license includes the right for us to make your Content available to other users of Service, who may also use your Content subject to these Terms. Arketa has the right but not the obligation to monitor and edit all Content provided by users. In addition, Content found on or through this Service is the property of Arketa or used with permission. You may not distribute, modify, transmit, reuse, download, repost, copy, or use said Content, whether in whole or in part, for commercial purposes or for personal gain, without express advance written permission from us. ## 5. Booking and Transacting You may be required to provide your credit card information to confirm a booking via a booking platform. You will be charged any applicable fees, including cancellation or no-show fees by the third party in accordance transacting local business’s cancellation policy displaying during booking. ## 6. Prohibited Uses You may use Service only for lawful purposes and in accordance with Terms. You agree not to use Service: (a) In any way that violates any applicable national or international law or regulation. (b) For the purpose of exploiting, harming, or attempting to exploit or harm minors in any way by exposing them to inappropriate content or otherwise. (c) To transmit, or procure the sending of, any advertising or promotional material, including any “junk mail”, “chain letter,” “spam,” or any other similar solicitation. (d) To impersonate or attempt to impersonate Company, a Company employee, another user, or any other person or entity. (e) In any way that infringes upon the rights of others, or in any way is illegal, threatening, fraudulent, or harmful, or in connection with any unlawful, illegal, fraudulent, or harmful purpose or activity. (f) To engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of Service, or which, as determined by us, may harm or offend Company or users of Service or expose them to liability. Additionally, you agree not to: (a) Use Service in any manner that could disable, overburden, damage, or impair Service or interfere with any other party’s use of Service, including their ability to engage in real time activities through Service. (b) Use any robot, spider, or other automatic device, process, or means to access Service for any purpose, including monitoring or copying any of the material on Service. (c) Use any manual process to monitor or copy any of the material on Service or for any other unauthorized purpose without our prior written consent. (d) Use any device, software, or routine that interferes with the proper working of Service. (e) Introduce any viruses, trojan horses, worms, logic bombs, or other material which is malicious or technologically harmful. (f) Attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of Service, the server on which Service is stored, or any server, computer, or database connected to Service. (g) Attack Service via a denial-of-service attack or a distributed denial-of-service attack. (h) Take any action that may damage or falsify Company rating. (i) Otherwise attempt to interfere with the proper working of Service. ## 7. Analytics We may use third-party Service Providers to monitor and analyze the use of our Service. ### Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy?hl=en) We also encourage you to review Google’s policy for safeguarding your data: [https://support.google.com/analytics/answer/6004245](https://support.google.com/analytics/answer/6004245). ### Firebase Firebase is an analytics service provided by Google Inc. You may opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy?hl=en) For more information on what type of information Firebase collects, please visit the Google Privacy Terms web page: [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy?hl=en) ### Mixpanel Mixpanel is provided by Mixpanel Inc. You can prevent Mixpanel from using your information for analytics purposes by opting-out. To opt-out of Mixpanel service, please visit this page: [https://mixpanel.com/optout/](https://mixpanel.com/optout/) For more information on what type of information Mixpanel collects, please visit the Terms of Use page of Mixpanel: [https://mixpanel.com/terms/](https://mixpanel.com/terms/) ## 8. No Use By Minors Service is intended only for access and use by individuals at least eighteen (18) years old. By accessing or using any of Company, you warrant and represent that you are at least eighteen (18) years of age and with the full authority, right, and capacity to enter into this agreement and abide by all of the terms and conditions of Terms. If you are not at least eighteen (18) years old, you are prohibited from both the access and usage of Service. ## 9. Accounts When you create an account with us, you guarantee that you are above the age of 18, and that the information you provide us is accurate, complete, and current at all times. Inaccurate, incomplete, or obsolete information may result in the immediate termination of your account on Service. You are responsible for maintaining the confidentiality of your account and password, including but not limited to the restriction of access to your computer and/or account. You agree to accept responsibility for any and all activities or actions that occur under your account and/or password, whether your password is with our Service or a third-party service. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account. You may not use as a username the name of another person or entity or that is not lawfully available for use, a name or trademark that is subject to any rights of another person or entity other than you, without appropriate authorization. You may not use as a username any name that is offensive, vulgar or obscene. We reserve the right to refuse service, terminate accounts, remove or edit content, or cancel orders in our sole discretion. ## 10. Intellectual Property Service and its original content (excluding Content provided by users), features and functionality are and will remain the exclusive property of Arketa and its licensors. Service is protected by copyright, trademark, and other laws of the United States. Our trademarks and trade dress may not be used in connection with any product or service without the prior written consent of Arketa. ## 11. Error Reporting and Feedback You may provide us directly at [support@arketa.com](mailto:support@arketa.com) with information and feedback concerning errors, suggestions for improvements, ideas, problems, complaints, and other matters related to our Service (“Feedback”). You acknowledge and agree that: (i) you shall not retain, acquire or assert any intellectual property right or other right, title or interest in or to the Feedback; (ii) Company may have development ideas similar to the Feedback; (iii) Feedback does not contain confidential information or proprietary information from you or any third party; and (iv) Company is not under any obligation of confidentiality with respect to the Feedback. In the event the transfer of the ownership to the Feedback is not possible due to applicable mandatory laws, you grant Company and its affiliates an exclusive, transferable, irrevocable, free-of-charge, sub-licensable, unlimited and perpetual right to use (including copy, modify, create derivative works, publish, distribute and commercialize) Feedback in any manner and for any purpose. ## 12. Pricing ### (a) Fees Creating an account, listing an event or class and accessing any/all of our listings is free. Arketa collects fees when you sell a booking on the Arketa platform and collects payment when you purchase a booking. These fees change and are based on the agreements between Arketa and the Organizers. Arketa does not control any fees levied by your bank and/or credit card company, including fees for purchasing classes and experiences. Before engaging in a transaction, we recommend you check with your bank or credit card company and understand all fees, credit card surcharges and currency conversion rates. For any and all information regarding Arketa’s pricing, please review Arketa’s Pricing Page. Arketa reserves the right to change its pricing at any time, with or without notice. Any and all pricing changes will be posted on the pricing page. All pricing fees are exclusive of taxes, levies, or duties imposed by taxing authorities. User shall be responsible for payment of all taxes, levies, or duties that are associated/related to that user’s purchases, hereunder, excluding only United States (Federal or State) taxes, if applicable. ### (b) Refunds Please note that all sales are final and no refunds may be provided for any purchase at this time. Payment Discrepancies: If you believe there has been an error in a payment, please notify Sutra Fitness, Inc. in writing within forty-five (45) days of the payment date. Your notice should include details about the nature of the error and the disputed amount. If we do not receive written notice within this 45-day window, the payment will be considered final and non-refundable. ## 13. Links To Other Web Sites Our Service may contain links to third party web sites or services that are not owned or controlled by Arketa Arketa has no control over, and assumes no responsibility for the content, privacy policies, or practices of any third party web sites or services. We do not warrant the offerings of any of these entities/individuals or their websites. YOU ACKNOWLEDGE AND AGREE THAT Arketa SHALL NOT BE RESPONSIBLE OR LIABLE, DIRECTLY OR INDIRECTLY, FOR ANY DAMAGE OR LOSS CAUSED OR ALLEGED TO BE CAUSED BY OR IN CONNECTION WITH USE OF OR RELIANCE ON ANY SUCH CONTENT, GOODS OR SERVICES AVAILABLE ON OR THROUGH ANY SUCH THIRD PARTY WEB SITES OR SERVICES. WE STRONGLY ADVISE YOU TO READ THE TERMS OF SERVICE AND PRIVACY POLICIES OF ANY THIRD PARTY WEB SITES OR SERVICES THAT YOU VISIT. ## 14. Disclaimer Of Warranty THESE SERVICES ARE PROVIDED BY COMPANY ON AN “AS IS” AND “AS AVAILABLE” BASIS. COMPANY MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THEIR SERVICES, OR THE INFORMATION, CONTENT OR MATERIALS INCLUDED THEREIN. YOU EXPRESSLY AGREE THAT YOUR USE OF THESE SERVICES, THEIR CONTENT, AND ANY SERVICES OR ITEMS OBTAINED FROM US IS AT YOUR SOLE RISK. NEITHER COMPANY NOR ANY PERSON ASSOCIATED WITH COMPANY MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE SERVICES. WITHOUT LIMITING THE FOREGOING, NEITHER COMPANY NOR ANYONE ASSOCIATED WITH COMPANY REPRESENTS OR WARRANTS THAT THE SERVICES, THEIR CONTENT, OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT THE SERVICES OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS OR THAT THE SERVICES OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS. COMPANY HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE. THE FOREGOING DOES NOT AFFECT ANY WARRANTIES WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW. ## 15. Limitation Of Liability EXCEPT AS PROHIBITED BY LAW, YOU WILL HOLD US AND OUR OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS HARMLESS FOR ANY INDIRECT, PUNITIVE, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGE, HOWEVER IT ARISES (INCLUDING ATTORNEYS’ FEES AND ALL RELATED COSTS AND EXPENSES OF LITIGATION AND ARBITRATION, OR AT TRIAL OR ON APPEAL, IF ANY, WHETHER OR NOT LITIGATION OR ARBITRATION IS INSTITUTED), WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE, OR OTHER TORTIOUS ACTION, OR ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, INCLUDING WITHOUT LIMITATION ANY CLAIM FOR PERSONAL INJURY OR PROPERTY DAMAGE, ARISING FROM THIS AGREEMENT AND ANY VIOLATION BY YOU OF ANY FEDERAL, STATE, OR LOCAL LAWS, STATUTES, RULES, OR REGULATIONS, EVEN IF COMPANY HAS BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. EXCEPT AS PROHIBITED BY LAW, IF THERE IS LIABILITY FOUND ON THE PART OF COMPANY, IT WILL BE LIMITED TO THE AMOUNT PAID FOR THE PRODUCTS AND/OR SERVICES, AND UNDER NO CIRCUMSTANCES WILL THERE BE CONSEQUENTIAL OR PUNITIVE DAMAGES. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE PRIOR LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. ## 16. Termination We may terminate or suspend your account and bar access to Service immediately, without prior notice or liability, under our sole discretion, for any reason whatsoever and without limitation, including but not limited to a breach of Terms. If you wish to terminate your account, you may simply discontinue using Service. All provisions of Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability. ## 17. Governing Law These Terms shall be governed and construed in accordance with the laws of State of California without regard to its conflict of law provisions. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service and supersede and replace any prior agreements we might have had between us regarding Service. ## 18. Changes To Service We reserve the right to withdraw or amend our Service, and any service or material we provide via Service, in our sole discretion without notice. We will not be liable if for any reason all or any part of Service is unavailable at any time or for any period. From time to time, we may restrict access to some parts of Service, or the entire Service, to users, including registered users. ## 19. Amendments To Terms We may amend Terms at any time by posting the amended terms on this site. It is your responsibility to review these Terms periodically. Your continued use of the Platform following the posting of revised Terms means that you accept and agree to the changes. You are expected to check this page frequently so you are aware of any changes, as they are binding on you. By continuing to access or use our Service after any revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, you are no longer authorized to use Service. ## 20. Waiver And Severability No waiver by Company of any term or condition set forth in Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of Company to assert a right or provision under Terms shall not constitute a waiver of such right or provision. If any provision of Terms is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of Terms will continue in full force and effect. ## 21. Data Protection The Arketa Privacy Annex (available at https://www.arketa.com/legal/privacy-annex) forms part of and is incorporated into these Terms of Service. In the event of a conflict between the Privacy Annex and these Terms, the Privacy Annex controls solely to the extent required by applicable data-protection law. ## 22. Acknowledgement By using service or other services provided by us, you acknowledge that you have read these terms of service and agree to be bound by them. ## 23. Contact Us Please send your feedback, comments, requests for technical support: By email: [support@arketa.com](mailto:support@arketa.com) --- # Marketing Webinar Canonical: https://www.arketa.com/marketing-webinar --- ## Webinar: Unlock More Revenue From Every Lead Have you ever let a lead sit before you remembered to follow up? Is sending emails just one more thing on your never-ending to-do list? In this webinar, Maggie Calegari walks you through how to turn your leads into your studio's biggest revenue driver, and how Arketa automates it for you. You'll walk away knowing how to capture every lead, re-engage the clients who've gone quiet, and connect your booking and marketing so it all works together. [Save your seat](https://45agu.share.hsforms.com/265YTjWvBT2GXUJLjZLRvsg) ## What we'll cover ### Knowing your numbers Most owners can't say how many leads came in last month, or how many became members. We'll look at how an overview of your leads and conversions tells you what's working, what isn't, and how big your untapped pool of clients really is. ### Recovering revenue Winning back past clients costs far less than finding new ones. We'll look at how a simple win-back sequence that runs in the background can reach people who've drifted off, so you're increasing revenue without the manual work. ### Syncing your data When your booking and your emails live in separate tools, your lists are out of date before you hit send. See what changes when they work as one, so the right message goes out at the right time. [Save your seat](https://45agu.share.hsforms.com/265YTjWvBT2GXUJLjZLRvsg) ## Words from Arketa partners > "I just put my Arketa page in my Instagram bio and direct my students to the link. It’s so easy! This quadrupled my income." > > — Sweat With Sav, On Demand > "Since moving to Arketa, our business has grown dramatically. We've seen an increase in trainer usage, average sessions per day, and class utilization. We're heading in the right direction — and Arketa is helping." > > — Solace, New York, NY > "Coming from the tech industry, I understand how important it is to have good software. It needs to be easy to follow, clean, and reliable, and Arketa delivers on all of that." > > — Craft Pilates, New York, NY > "The Arketa team has owned studios, worked front desks, or taught classes — whatever the role, they have real, lived experience with what I’m going through. It is incredibly reassuring and settling." > > — In Flow Studio, Fishtown, PA > “Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." > > — Bodycraft, Brooklyn, NY > "When I look at where we were in 2022 versus now, our revenue has increased by about $10,000 a month, consistently." > > — Together Athletics > "If I have a question, I get it answered within minutes." > > — PlankHaus > "Because Arketa has a function for communities and programs, it gives us the ability to make more revenue... we're not just selling memberships and class packs, we can also sell teacher trainings, micro-trainings, and online trainings." > > — CEREMNY Contact us Let's grow your wellness business together --- # Migrations > Switch to Arketa without missing a beat. A dedicated specialist migrates your data with real-time tracking, so your studio keeps running through the move. Canonical: https://www.arketa.com/migrations --- ## Switch without missing a beat Keep your business running smoothly while you transition to Arketa, with a proven migration process and support from our team at every step. [Book a Demo](/book-a-demo) ## Migrate confidently with our team’s guidance _Step 1_ ### Pair with a specialist Start working with a dedicated onboarding specialist to review your current setup, build a timeline, and set clear expectations with trackable checkpoints. _Step 2_ ### Select your data for migration Consult with your specialist who can answer any questions you may have about the process, including what data to migrate. _Step 3_ ### Transfer your data Data is securely transferred with guidance from Arketa’s migration and support teams, keeping the process organized and stress-free. _Step 4_ ### Format + finalize Our team formats and validates your data, ensuring everything is ready before launch. [Book a Demo](/book-a-demo) ## Real-time migration tracking Arketa takes out the guesswork in data migrations. With the live migration tracker, you’ll have a clear view of which tasks are finished and what we’re working on right now. The Arketa team got me up and running within a week. I'm still in disbelief that all happened so quickly. Since then, all the key indicators for my business are up significantly — attendance, revenue, memberships. The studio has NEVER been this successful. Keep important data that grows your business Run more efficiently with a system full of clean data from day one. Client data + payment information Names, contact info, milestones, payment info + birthday. Proactively keep clients engaged and maintain a steady revenue stream with up-to-date client payment information. Celebrate loyal clients’ milestones and flag clients who are at risk of leaving by uncovering attendance patterns. Packages + memberships Active + historical relationships. Pinpoint what’s driving revenue at your studio and what isn’t. Spot underperforming class times, track which instructors drive attendance, and see which pricing options provide the best margins. Schedules + offerings Classes, appointments + events. Use live data to plan staffing, forecast demand, and make management decisions with clarity. Past purchases + activity Curated, useful data points Ensure every decision drives conversion with the ability to test and optimize your marketing efforts based on viable data. Recognize which campaigns, intro offers, workshops, and events deliver the best results. Go live with support that goes with you Live support when you need it Our team knows when you’re going live and will be standing by to answer any questions on launch day. Help with unexpected issues Get real-time support for unexpected roadblocks on launch day. Guidance on final adjustments Put the finishing touches on your migration process with our help, then we’ll follow up after launch to see how everything is going. ## Ready to get started with Arketa? [Book a Free Demo](/book-a-demo) --- # Oura Referral Landing Page (Referred) > You were referred to Arketa — see why studios are switching to one platform for booking, payments, memberships, marketing, and client experience. Canonical: https://www.arketa.com/oura-referral-landing-page --- Someone referred you to Arketa Learn why studios are making the switch. ## The team behind the team at 1,000+ successful businesses --- # Pricing > Compare Arketa plans: Individual at $49/mo for solo fitness professionals, and custom Studio plans with unlimited team members, payroll, and point of sale. Canonical: https://www.arketa.com/pricing --- ## Simple pricing for you or your studio Choose the best plan for your business. Upgrade your plan as you scale. ### Individual $49/mo Billed annually (save 17%) 3% transaction fee + Stripe fees Ideal for fitness professionals looking for a complete platform to support their individual business - 1 team member login - Class, privates + event scheduling - Client CRM + management - Unlimited on-demand library - Class packages + memberships - Programs, workshops + events - Embeddable booking widgets [Start Free Trial](https://checkout.stripe.com/c/pay/cs_live_a1oAikK7tuH4JAvzZ8iSjurXHtK4p4JzhLqe7As8WUxER4cfQ4UviL3UzJ#fidkdWxOYHwnPyd1blppbHNgWkZrf1JyQENUcEx3Yk5uck9ONGF0UjBKcjU1cU5GYzJ%2Ff28nKSd2cGd2ZndsdXFsamtQa2x0cGBrYHZ2QGtkZ2lgYSc%2FY2RpdmB4JSUl) ### Studio Core Custom Request a demo for pricing Ideal for studios looking to simplify the day-to-day tasks of running their wellness business - Unlimited team members - Class, privates + event scheduling - Multiple rooms + locations - Client CRM - Unlimited on-demand library - Class packages + memberships - Point of sale - Staff management + payroll reporting - Dedicated account management [Book a Demo](/book-a-demo) ### Studio Growth Custom Request a demo for pricing Ideal for expanding studios that are ready to scale with simple tools that make growth easy Everything in Core, plus ... - Email + text campaigns - Automated workflows - Lead generation + pipeline management - AI-powered email builder - Task management - 1:1 text messaging [Book a Demo](/book-a-demo) ### Studio Suite Custom Request a demo for pricing Ideal for expansion-ready studios that want to elevate every aspect of their business and keep growing Everything in Growth, plus ... - Custom branded mobile app (iOS + Android) - Displays on Apple TV + Roku - Custom colors, fonts + images - Push notifications - Dedicated onboarding support - Custom branded website - Studio-tested page designs - Easy in-house website editor - Facebook + Google ad integrations [Book a Demo](/book-a-demo) Recommended add-ons Branded Mobile App Elevate your studio with the addition of your own app. Learn more Custom Branded App for Fitness + Wellness Studios | Arketa Get your studio's own iOS and Android app, published under your name. Clients book, pay, and watch your classes in one tap. No developers needed. Features | Arketa Explore every Arketa feature: scheduling, payments, memberships, marketing automations, a 24/7 AI assistant, branded apps, and built-in bookkeeping. Every tool to run and grow your fitness studio Arketa is all-in-one studio management software for all modalities including Pilates, yoga, gyms, and contrast therapy. It covers class scheduling, memberships, payments, staff management, payroll, and marketing automations. It also includes an AI Assistant built into the dashboard and a custom-branded app. Individual plans start at $49/month. Book a Demo Start Free Trial Features Your studio's own app, in the App Store Your studio's own app, published under your name and with your branding in the App Store and Google Play. Clients book, pay, and watch your classes in one tap. Book a Demo Demo Add On An app that is unmistakably yours Customize every screen Choose what's shown, what's hidden, and how every page is laid out. Changes go live in your app right away, with no developer and no app store wait. Update it yourself, no coding needed Add, remove, and rearrange with drag and drop, straight from your dashboard. No waiting for changes to publish. Save, open the app, and it's there. Feature what matters most to your studio Feature what you want, where you want it. Put your memberships, challenges, and video library right where clients see them first. Simple setup. Easy updates. Zero developers. Send us your logo and colors, and our team builds your app and handles the App Store for you. After launch, you make changes yourself with drag and drop, and they show up in the app instantly. Easy booking, engagement, and notifications all with one app Easy booking + checkout Clients can book, pick their spot, and check out with Apple Pay, all within their branded app. No browser, no redirects, no leaving your app. Achievements + Challenges Celebrate milestones like a client's 100th class, and run challenges they can track right in the app. Push notifications Remind clients of an upcoming class with a broadcast or push notification of an upcoming Challenge right on their lock screen. What your own branded app does for you Make a memorable first impression Transform how clients see your studio with a beautifully designed app and features that give you an edge over the competition. Yours alone, not a marketplace Clients download your app, not a marketplace showing every other studio in town. Just your brand from the icon to the checkout. Build loyalty with more touchpoints Your app gives clients reasons to come back between visits: Challenges, shareable badges, and a community feed. Clients who stay engaged stay members. Words from Arketa partners Contact us Let's grow your wellness business together Frequently asked questions What is a branded app for a wellness or fitness studio? A branded app is your studio's own app, published under your name in the App Store and Google Play. Clients search your studio's name, download your app with your logo, and book classes, watch your on-demand videos, and pay, all inside it. It's branded as your app with your colors and studio name, not Arketa's. Do I need a developer or coding experience to build my studio's branded app? No. Arketa's team builds and publishes the app to both app stores for you; you just provide your logo, colors, and app name. After launch you customize tabs and content yourself with drag and drop, no coding. Can I update my app without resubmitting to the App Store? Yes. Change your tabs, schedule, videos, or home screen from your Arketa dashboard and the app updates immediately. No app store review, no waiting, no developer, no coding experience needed. Do my clients need to download an app to book? No. Clients can always book on your website in two clicks. The branded app is for your regulars: the members who book weekly and want your studio one tap from their home screen, with push reminders so they never miss a class. Can I send push notifications to my clients? Yes. With your branded app you can send push notifications straight to clients' lock screens: schedule changes, new content, or a nudge to book. Push gets seen far more than email, and it's free to send. Branded App Marketing Suite Get the first marketing tools designed exclusively for wellness. Learn more Marketing Automations Features | Arketa Explore every Arketa feature: scheduling, payments, memberships, marketing automations, a 24/7 AI assistant, branded apps, and built-in bookkeeping. Every tool to run and grow your fitness studio Arketa is all-in-one studio management software for all modalities including Pilates, yoga, gyms, and contrast therapy. It covers class scheduling, memberships, payments, staff management, payroll, and marketing automations. It also includes an AI Assistant built into the dashboard and a custom-branded app. Individual plans start at $49/month. Book a Demo Start Free Trial Features Your studio's built-in marketing engine Connect with clients through email automations, texts, and email broadcasts, all managed in one place. Arketa's marketing automations keep clients engaged at every step, so more keep coming back. Book a Demo Demo Add On Reach clients by email, text, and push notification Multi-channel automations Build automated flows that trigger on what a client does, from a first class to a package running low, so every client gets the right follow-up. Texting + inbox Text clients from a dedicated studio number and reply right from your inbox, so all client communications stay in one place. Email broadcasts Send newsletters, promos, and announcements to your full list to save you time and keep everyone in the loop. Marketing automations you can set and forget Behavior-based workflows Automatically send a message the moment a client takes an action, like a first visit, a finished class, or a membership change. Clients feel seen and nothing slips through the cracks. Lead nurture automations Follow up automatically with everyone who shows interest at an event, pop-up, or ad, turning inquiries into paying clients. Intro offer + first-class journeys Walk first-timers through their first booking, class and everything that follows, with prep emails, class picks, and a nudge before their intro offer ends, turning one-time drop-ins into regulars. Win-back + retention Automatically reach out to clients who are slowing down or about to lapse with nudges to renew, come back, or claim an offer, so more of them stay active. Time-saving marketing tools AI email + SMS creation Generate email copy and images in minutes, so you can update your clients without spending hours drafting messages. Pre-made automations Pick from a library of ready-made automations, from welcomes to win-backs, and start reaching clients without spending hours building them from scratch. Smart segmentation Automatically set up targeted audiences based on real client behavior using live data from Arketa profiles, ensuring messages reach the right clients at the right time. Words from Arketa partners Contact us Let's grow your wellness business together Frequently asked questions Is Arketa's marketing automation a good fit for a small or new studio? Yes. Arketa's marketing automations are great for new or small studios, from independent yoga and Pilates studios to boutique fitness and wellness studios. They handle the heavy lift of automated workflows, texting, and broadcasts without the need for a full marketing team. How can marketing automations help my studio get more bookings? Marketing automations help your studio get more bookings by following up with clients automatically at the moments they're most likely to book. When someone shows interest, finishes a first class, or has a package running low, automations are set up to send the right email or text, so fewer people forget to rebook and more of them book their next class. For a boutique fitness or wellness studio, that's more bookings and more clients without extra work. How can marketing automations save me time? Marketing automations save you time by handling client follow-up on their own, so you're not writing and sending marketing emails or texts by hand. You set an automation up once, or turn on a pre-made one, and it keeps running in the background, sending welcomes, reminders, and check-ins while you teach and run your studio. For a busy studio owner, that's hours of manual marketing work off your plate each week. What kinds of marketing automations can be set up in Arketa? Arketa lets you set up marketing automations for every stage of the client relationship at your fitness or wellness studio, from interest to long-time regular. Common ones include welcome series for new clients, first-visit follow-ups, intro-offer-to-membership journeys, class milestone celebrations, and win-back messages for clients who cancel or stop coming. You can start from a pre-made template or build your own automation, using email and text, based on your business's needs. Is Arketa's marketing automation included, or is it an add-on? Arketa's marketing automation is part of the Marketing Suite, a paid add-on. The Marketing Suite includes automated email and text workflows along with email and SMS broadcasts, so your studio gets email marketing, text marketing, and automations in one place. It's built right into Arketa, so everything runs alongside your booking, payments, and client tools, with no separate marketing tool to connect. Marketing Automation Software for Fitness Studios | Arketa Email automations, texts, and broadcasts managed in one place, so your studio stays one step ahead and more clients come back. Branded Website Create a customized website proven to convert with your branding. Learn more Branded Website Features | Arketa Explore every Arketa feature: scheduling, payments, memberships, marketing automations, a 24/7 AI assistant, branded apps, and built-in bookkeeping. Every tool to run and grow your fitness studio Arketa is all-in-one studio management software for all modalities including Pilates, yoga, gyms, and contrast therapy. It covers class scheduling, memberships, payments, staff management, payroll, and marketing automations. It also includes an AI Assistant built into the dashboard and a custom-branded app. Individual plans start at $49/month. Book a Demo Start Free Trial Features Build your website where you run your studio Your website reflects your brand, books clients, and captures leads. It's all in the Arketa platform, so you won't need a developer or a second software. Book a Demo Demo Add On Websites that drive bookings, not just visitors Templates built to convert Start from a template designed for your studio's modality: your schedule front and center, pricing one click away, and intro offer placed where it's impossible to miss. Reach new customers Clients book on your website, not through a redirected third-party booking page. So every visit, link, and search result builds up your website instead of someone else's. Drag, drop, done Customize your whole website with an easy drag and drop, eliminating the need for a web designer. Everything a converting website needs Customize your designs around your brand Build from the ground up or with one of our proven templates. Either way, your site will look and feel like your studio from the start. Booking built in Classes, appointments, memberships, and drop-ins can all be booked directly on your site. No redirects to another platform. Clients stay on your site the whole time. Lead capture that doesn't get lost Leads don't fall through the cracks. They go straight into your follow-up automations. Built for Google from day one Your own domain, SEO settings on every page, and a clean structure Google and other search engines can read. Set your titles and descriptions once and update them yourself anytime. How Bodycraft built their Branded Website with Arketa Bodycraft x Arketa "Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner, and they deliver." How Bodycraft launched a studio while growing profit As a new studio, Emily initially had reservations about switching to Arketa as her platform. However, the excellent customer support and intuitive software gave her the confidence to make the switch. Now, she is making higher profits and has more time to dedicate to her clients. ## **About Bodycraft** Bodycraft is a movement studio in Brooklyn, NY, opened by Emily Diers in 2022. Bodycraft offers a wide range of modalities — including pilates, yoga and dance. The studio was founded with the purpose of creating a welcoming community where people of all backgrounds can come together to exercise without judgment in a warm and supportive environment. ## **The call to open a new studio** Emily started her digital fitness journey in 2020 when the pandemic hit. She provided on-demand Zoom classes, private sessions, and a virtual subscription. As things began to transition back to in-person activities, she felt the urge to open a physical location. She said, "I really wanted to have a dedicated space to bring all my offerings together. I felt it was necessary not only for myself, but also for other creators like me." With the launch of their new studio, Bodycraft required booking software that could fulfill all of their requirements. ## **The challenge: Finding a software that fits the needs of the studio** Emily faced a significant challenge when she first opened her studio. She had to use multiple software programs that not only made her life harder, but they also didn't work. She describes the experience with her first booking software: > “I was using MindBody and it was very confusing for the consumer. It was a constant daily struggle that people would have a hard time logging in, and that deterred people from booking.” Emily discovered several other issues with her old software, including unexpected fees, lack of branding, and the absence of important functionalities for running her studio. She had to use multiple software applications for marketing and booking, which was inefficient and created an incoherent brand image. “When using other platforms, it often felt like I was still very much on their platform instead of experiencing Bodycraft. The copy, newsletters, colors and photos should be cohesive, and then the booking page is randomly, not.” The lack of transparency around fees, and poor brand integration drove Bodycraft to search for another software. ## **The solution: Higher profits, cohesive branding and efficiency with Arketa** Emily was looking for software that met all her feature needs. Transparent pricing, brand customization and smooth software were important for Bodycraft to be successful. Emily found all those features in Arketa, > “There's no other additional hidden fees. I'm making more profit now because my bill is lower.” Branding was an important aspect for Bodycraft. Emily says, “I love the ability to brand and customize the site. I'm not very tech savvy, so it felt very easy to embed.” With Arketa, the schedule can seamlessly embed into the website while maintaining the brand's appearance. Emily was able to increase efficiency in her business by using Arketa, and that gave her time back, “the things that are automated within Arketa are saving me a lot of time. And that time can be used for other things.” ## **The results: More time, autonomy and profits led to the success of the new studio** With Arketa, Emily was able to run and market her business in a way that aligned with the Bodycraft brand. The autonomy and support that Arketa provides its partners were crucial for Bodycraft to cultivate a successful new wellness business. > “I would absolutely recommend Arketa to other studio owners. It's a modern booking platform. It feels like it's of the era. It's a responsive team that's helping you problem solve for your business. Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner in 2023. And they deliver.” As a new studio, Emily initially had reservations about switching to Arketa as her platform. However, the excellent customer support and intuitive software gave her the confidence to make the switch. Now, she is making higher profits and has more time to dedicate to her clients. As a new studio, Emily initially had reservations about switching to Arketa as her platform. However, the excellent customer support and intuitive software gave her the confidence to make the switch. Now, she is making higher profits and has more time to dedicate to her clients. How Bodycraft launched a studio while growing profit | Arketa Blog One platform, not two. No more entering things twice. Every booking lands in your dashboard A client books on your site, it shows up in your dashboard. No manual entry, no sync errors. Leads go straight into follow-up When a lead fills out a form, they go into your Arketa pipeline, ready for automated outreach. One system, not two With Arketa, your website builder is connected to your scheduling, memberships, payments, and lead flow. Not a separate platform you have to switch to or manage in parallel. Get started Let's build your studio website together Frequently asked questions Does Arketa include a website builder? Yes. Arketa has a built-in website builder inside the dashboard, so you can create your studio's site with drag and drop and no separate tool. Your schedule, pricing, video library, and communities embed directly into it, connected to your bookings and payments from the start. Do I need a web designer or developer? No. The website builder is drag and drop, and hosting and SSL are included. If you ever want to go further, custom code and tracking pixels are supported, but you can build and edit your whole site without touching any. Can I keep my current website and still use Arketa? Yes. If you have a site on Squarespace, Wix, or WordPress, you can keep it and embed Arketa's booking, pricing, and video widgets with copy-paste. That said, most studios eventually move to the Arketa website builder for one reason: one system instead of two. No second subscription, no syncing, and every booking, lead, and edit lives in the same dashboard you already run your studio from. Can I use my own domain name? Yes. Connect a domain you already own, like yourstudio.com, and the editor walks you through the setup step by step. Your site gets a free SSL certificate, so it shows the padlock and https. Will my studio website show up on Google? Yes. Your Arketa website runs on your own domain with https, includes a blog for publishing content Google can rank, and has built-in analytics showing where your visitors come from. Pair it with your Google Business Profile and local searches become a source of new clients. Custom Website Builder for Fitness Studios | Arketa Websites built around your brand that book clients, capture leads, and connect to your full business — without needing a developer. Accounting Work with an accounting software built specifically for wellness businesses. Learn more Accounting + Bookkeeping | Arketa Connect your bank and every transaction categorizes itself next to your class and membership data — or hand the books to a dedicated bookkeeper each month. Features | Arketa Explore every Arketa feature: scheduling, payments, memberships, marketing automations, a 24/7 AI assistant, branded apps, and built-in bookkeeping. Every tool to run and grow your fitness studio Arketa is all-in-one studio management software for all modalities including Pilates, yoga, gyms, and contrast therapy. It covers class scheduling, memberships, payments, staff management, payroll, and marketing automations. It also includes an AI Assistant built into the dashboard and a custom-branded app. Individual plans start at $49/month. Book a Demo Start Free Trial Features Accounting built in. Bookkeeping done for you. Connect your bank and every transaction pulls in and categorizes itself, next to the class and membership data you already run on Arketa. Want the books fully off your plate? A dedicated bookkeeper closes them every month. Book a Demo Demo Add On The team behind the team at 2,000+ successful studios Your profitability, front and center Arketa Accounting connects to your bank and credit cards, so every dollar in and every dollar out lands in one view. The first thing you see isn't a ledger, it's the number you actually run on: what your studio made, what it spent, and what's left each month. Arketa Accounting - Software Arketa Bookkeeping - Service Why Studio Owners Choose Arketa for Accounting and Bookkeeping Built for studios Generic platforms and bookkeepers don't understand memberships, class packs, seasonality, or recurring revenue. Arketa's Accounting and Bookkeeping are built and staffed for how wellness businesses actually run. Everything pulls in on its own Your Arketa sales are already there, and your bank transactions pull in and categorize automatically. No uploads, no inputting things twice, no chasing down numbers. Clear + complete financial reports Instant access to your profit + loss, balance sheet, and cash flow statements. Know exactly where your studio stands without exporting a thing. How Arketa Accounting works Step 1 Connect your bank Transactions from your bank and cards pull in automatically, right next to your Arketa sales. Step 2 Watch everything sort itself Real-time categorization splits revenue and expenses, so profitability is the first thing you see, not something you calculate. Step 3 Open your statements Profit + loss, balance sheet, and cash flow, ready whenever you are. Words from Arketa partners Contact us Let's grow your wellness business together Frequently asked questions What's the difference between Arketa Accounting and Bookkeeping? Arketa Accounting is the software: financial reports, payout and fee tracking, sales tax, and payroll reports, built into the same dashboard that runs your schedule. Arketa Bookkeeping is a service and allows you to be hands off. With Bookkeeping, you receive a team that knows wellness businesses to close your books every month and deliver you your profit and loss, balance sheet, and cash flow statements. The software shows you the numbers; the service does them for you. Does Arketa replace QuickBooks for my studio? Yes. Arketa Accounting gives you the pieces you use QuickBooks for: a general ledger, a customizable chart of accounts, bank reconciliation, and profit + loss, balance sheet, and cash flow statements. The difference is it's built into the platform that already knows your memberships, class packs, and payouts. Why not just use QuickBooks? Generic accounting software like QuickBooks, Xero, and Wave can keep books for any business, which is exactly the problem: they don't know what a class pack is, and they live in a second tab with a second login and software. Arketa Accounting lives inside the platform that runs your studio. Your revenue is already there, every bank transaction lands next to the classes that earned it, and your books finally speak the same language as your schedule. How do I calculate payroll for my instructors? Set a pay rate for each instructor and service type, per class or per participant, and Arketa calculates what everyone earned from the classes they actually taught and who showed up. At the end of the pay period, export one report for your whole staff instead of doing the math person by person. Tips and retail commissions can be tracked too. How does expense tracking work? Connect your bank accounts and transactions pull in automatically, categorized in real time so you can see revenue, expenses, and profitability without hand-tagging anything. You can recategorize in bulk and customize your chart of accounts to match how your studio spends. Accounting + Bookkeeping Bookkeeping Stay organized with full-service bookkeeping by Arketa's team. Learn more Accounting + Bookkeeping | Arketa Connect your bank and every transaction categorizes itself next to your class and membership data — or hand the books to a dedicated bookkeeper each month. Features | Arketa Explore every Arketa feature: scheduling, payments, memberships, marketing automations, a 24/7 AI assistant, branded apps, and built-in bookkeeping. Every tool to run and grow your fitness studio Arketa is all-in-one studio management software for all modalities including Pilates, yoga, gyms, and contrast therapy. It covers class scheduling, memberships, payments, staff management, payroll, and marketing automations. It also includes an AI Assistant built into the dashboard and a custom-branded app. Individual plans start at $49/month. Book a Demo Start Free Trial Features Accounting built in. Bookkeeping done for you. Connect your bank and every transaction pulls in and categorizes itself, next to the class and membership data you already run on Arketa. Want the books fully off your plate? A dedicated bookkeeper closes them every month. Book a Demo Demo Add On The team behind the team at 2,000+ successful studios Your profitability, front and center Arketa Accounting connects to your bank and credit cards, so every dollar in and every dollar out lands in one view. The first thing you see isn't a ledger, it's the number you actually run on: what your studio made, what it spent, and what's left each month. Arketa Accounting - Software Arketa Bookkeeping - Service Why Studio Owners Choose Arketa for Accounting and Bookkeeping Built for studios Generic platforms and bookkeepers don't understand memberships, class packs, seasonality, or recurring revenue. Arketa's Accounting and Bookkeeping are built and staffed for how wellness businesses actually run. Everything pulls in on its own Your Arketa sales are already there, and your bank transactions pull in and categorize automatically. No uploads, no inputting things twice, no chasing down numbers. Clear + complete financial reports Instant access to your profit + loss, balance sheet, and cash flow statements. Know exactly where your studio stands without exporting a thing. How Arketa Accounting works Step 1 Connect your bank Transactions from your bank and cards pull in automatically, right next to your Arketa sales. Step 2 Watch everything sort itself Real-time categorization splits revenue and expenses, so profitability is the first thing you see, not something you calculate. Step 3 Open your statements Profit + loss, balance sheet, and cash flow, ready whenever you are. Words from Arketa partners Contact us Let's grow your wellness business together Frequently asked questions What's the difference between Arketa Accounting and Bookkeeping? Arketa Accounting is the software: financial reports, payout and fee tracking, sales tax, and payroll reports, built into the same dashboard that runs your schedule. Arketa Bookkeeping is a service and allows you to be hands off. With Bookkeeping, you receive a team that knows wellness businesses to close your books every month and deliver you your profit and loss, balance sheet, and cash flow statements. The software shows you the numbers; the service does them for you. Does Arketa replace QuickBooks for my studio? Yes. Arketa Accounting gives you the pieces you use QuickBooks for: a general ledger, a customizable chart of accounts, bank reconciliation, and profit + loss, balance sheet, and cash flow statements. The difference is it's built into the platform that already knows your memberships, class packs, and payouts. Why not just use QuickBooks? Generic accounting software like QuickBooks, Xero, and Wave can keep books for any business, which is exactly the problem: they don't know what a class pack is, and they live in a second tab with a second login and software. Arketa Accounting lives inside the platform that runs your studio. Your revenue is already there, every bank transaction lands next to the classes that earned it, and your books finally speak the same language as your schedule. How do I calculate payroll for my instructors? Set a pay rate for each instructor and service type, per class or per participant, and Arketa calculates what everyone earned from the classes they actually taught and who showed up. At the end of the pay period, export one report for your whole staff instead of doing the math person by person. Tips and retail commissions can be tracked too. How does expense tracking work? Connect your bank accounts and transactions pull in automatically, categorized in real time so you can see revenue, expenses, and profitability without hand-tagging anything. You can recategorize in bulk and customize your chart of accounts to match how your studio spends. Accounting + Bookkeeping ## Explore plans and features ### Scheduling + sign-in | Feature | Individual | Studio | | --- | --- | --- | | Group classes | Unlimited | Unlimited | | Team members + instructors | 1 | Unlimited | | Locations | 1 | Unlimited | | Class management + configuration | check | check | | Appointments, privates + semi-privates | check | check | | Livestream class management + configuration | check | check | | Google Calendar sync | check | check | | Booking app | check | check | | Workshops + events | check | check | | Check-in | check | check | | Waitlist management | check | check | | Advanced booking windows | check | check | ### Video storage + programs | Feature | Individual | Studio | | --- | --- | --- | | Video storage | Unlimited | Unlimited | | Courses + programs | check | check | | Trailers + previews | check | check | | Sell single purchase + video rentals | check | check | | Offer free trials + introductory offers | check | check | | Custom filters + collections | check | check | | Pre-schedule content | check | check | | PDFs + other attachments | check | check | ### Pricing + commerce | Feature | Individual | Studio | | --- | --- | --- | | Transaction fees | 3% | Let's talk | | Stripe credit card rates | 2.9% + $0.30 USD | 2.9% + $0.30 USD | | Point of sale | | check | | International payment acceptance | check | check | | Instant payouts | check | check | | Tax rate application | check | check | | Memberships + recurring packages | check | check | | Packages + custom bundles | check | check | | Purchasing widgets to embed on your website | check | check | ### Marketing + loyalty | Feature | Individual | Studio | | --- | --- | --- | | Email notifications + reminders | check | check | | SMS notifications + reminders | check | check | | Email + SMS marketing integrations | check | check | | Customizable customer segments | check | check | | Digital + physical giftcards | check | check | | Client feedback + reviews | check | check | | Client referral program | check | check | | Book-a-friend | check | check | ### Client + staff management | Feature | Individual | Studio | | --- | --- | --- | | Client CRM | check | check | | Client intake forms | check | check | | Client tags + segments | check | check | | Digitally stored liability waiver | check | check | | Revenue summary | check | check | | Full data export | check | check | | Staff management | | check | | Instructor reviews + profiles | | check | ### Add-ons - **Branded Mobile App** — Elevate your studio with the addition of your own app. - **Marketing Suite** — Get the first marketing tools designed exclusively for wellness. - **Branded Website** — Create a customized website proven to convert with your branding. - **Accounting** — Work with an accounting software built specifically for wellness businesses. - **Bookkeeping** — Stay organized with full-service bookkeeping by Arketa's team. ## What your first 30 days with Arketa will look like _Today_ ### Get started with guidance - Connect your essential tools and bring scheduling, payments, and content into one place - Set up automated confirmations, reminders, and client communications - Customize your brand, booking pages, and client-facing experience _Day 5_ ### Get comfortable with the platform - Launch your classes, services, memberships, and on-demand content - Finalize pricing, packages, and bundles in one place - Test your full booking and checkout flow _Day 30_ ### Ask why you didn't start sooner - Use reporting and insights to understand what's working - Refine schedules, pricing, and automations based on real data - Add new offerings, challenges, bundles, or content to drive growth [Book a Demo](/book-a-demo-v2) ## Frequently asked questions ### Can I have help getting set up? Of course! Our team is available to answer any questions through live chat. We have an FAQ library that walks through each feature, and we offer weekly onboarding sessions. Our Individual suite and Studio partners receive dedicated onboarding support while they're getting set up. ### Are there transaction fees? Yes there are, and because we believe in transparency, they will always be very clear. We process payments through Stripe, who charges a CC processing fee that depends on the country. In the U.S., the fee is 2.9% +$0.30. Our Individual partners are charged 3% along with Stripe's fees. Studio partners can discuss their options with their Account Executive. ### Is there a commitment? No, you can upgrade or downgrade at any time. All plans renew month to month unless you sign up for an annual plan. ### Does Arketa integrate into my other tools? Yes, we have direct integrations with Mailchimp, Google Calendar, ClassPass, Zoom, and Zapier. For additional integrations, we can help you get set up through Zapier. ## Ready to get started with Arketa? [Book a Free Demo](/book-a-demo) --- # Privacy Requests Canonical: https://www.arketa.com/privacy-requests --- Privacy Requests Use this form to exercise your privacy rights — access, correct or delete your data, or opt out of the sale or sharing of your personal information. We will email you to verify your request and respond within the time required by law. **Faster ways to handle cookies and ads.** If you only want to opt out of cookie-based advertising in this browser, you do not need this form — click "Your Privacy Choices" in the footer and turn off Advertising, or turn on Global Privacy Control in your browser. Both take effect immediately. **If you book classes through a business that uses Arketa.** We process booking and payment data on behalf of that business. We will pass your request along, but the fastest route is usually to contact the studio or gym directly. **Authorized agents.** You may submit a request on someone else's behalf where the law allows. We may ask for proof of authorization before acting on it. **Other ways to reach us.** Email [privacy@arketa.com](mailto:privacy@arketa.com), or write to Sutra Fitness, Inc., Attn: Privacy Team, 2 E 28th St, PMB 141, New York, NY 10016. EU/UK data protection contact: [dpo@arketa.com](mailto:dpo@arketa.com). **Appeals.** If we decline your request, you may appeal by replying to our decision email with the subject "Appeal". --- # Referral Landing Page > You were referred to Arketa — see why studios are switching to one platform for booking, payments, memberships, marketing, and client experience. Canonical: https://www.arketa.com/referral-landing-page --- Someone referred you to Arketa Learn why studios are making the switch. ## The team behind the team at 1,000+ successful businesses --- # Webinar > Join an Arketa webinar to get set up on the platform, sharpen your skills, or learn new growth strategies — sessions for every stage of your journey. Canonical: https://www.arketa.com/webinars --- Webinars Want to learn more about Arketa, need help getting set up, or are ready to master new strategies for business growth? Regardless of where you are in your Arketa journey, we've got a webinar for you to join. --- # New on Arketa: August Edition September 9, 2026 · Product updates > Three August updates from Arketa: a per-instructor performance dashboard, automatic missed call follow-up, and staff-managed shift swaps. Canonical: https://www.arketa.com/blog/new-on-arketa-august --- Companies that follow up with a lead within an hour are seven times more likely to have a meaningful conversation. Studios miss calls every day, usually while a class is running or helping a client. In August, we released three features built for the moments that tend to slip: the unanswered call, the shift nobody covered, the instructor whose numbers are trending the wrong way. --- ## A new dashboard showing a customized view for each instructor on your team Introducing the Instructor Deep Dive dashboard. This dashboard gives studio owners and managers a view for each instructor's attendance, client milestones, reviews, and most popular class and time slot, all benchmarked against the studio average. Most platforms spread this data across three or four different reports. Getting a complete view of one instructor meant exporting each one and doing the math manually. Now, on Arketa, it's all on one dashboard. Download a PDF for instructor reviews or schedule a recurring email so each instructor receives their own numbers automatically. Available now for all Studio plans. [Learn more about the Instructor Deep Dive dashboard →](https://help.arketa.com/reporting/dashboard) --- ## When a call is missed, Arketa automatically texts them back According to [Harvard Business Review](https://hbr.org/2011/03/the-short-life-of-online-sales-leads), companies that follow up with leads within an hour are seven times more likely to have a meaningful conversation. Missed Call Text makes that happen without anyone on staff having to do anything. When someone calls an Arketa studio's number and nobody picks up, they get a customized text back within minutes, with an optional booking link included. If a staff member responds first, the automated message is skipped. Available now for all studios that have Arketa Phone Lines. [Learn more about Missed Call Text →](https://help.arketa.com/settings/communications/phone) --- ## Staff can now request swaps and covers without the back-and-forth When a team member can't make a shift, they can request a swap with a specific colleague or open it up for any eligible teammate to claim, all from inside Arketa. Admins can require approval before anything changes and set a cutoff window to avoid last-minute requests. Everything shows up in one coverage queue alongside class sub requests. Available now for all plans. [Learn more about Shift Swaps and Covers →](https://help.arketa.com/team/scheduling/shift-schedule) --- ## See it in action If seeing how any of these features work for a specific studio sounds useful, the team is happy to walk through it. [**Book a demo today →**](https://meet.arketa.com/inbound/inbound-website-form) --- # 3 faster ways to read your studio's data in Arketa August 26, 2026 · Product updates > Most fitness studio and gym owners want to be more data-driven but struggle to find the time. Here's how three Arketa reporting tools help studios get to the right answers faster. Canonical: https://www.arketa.com/blog/studio-reporting-tools --- Most fitness studio and gym owners want to be more data-driven but can never find the time to actually sit with their reports. Between managing classes, staff, and clients, a reporting deep-dive competes with every other priority. And it usually loses. However, the cost of skipping it adds up. Questions like these come up for every studio owner: Is the intro offer actually converting? Is the marketing worth the investment? What would a 10% pricing adjustment do to retention? Getting clear, fast answers is what separates the studios making confident moves from the ones operating on only a gut feel. According to IHRSA, gyms that improve retention by just 5% typically see 25 to 30% more revenue. The studios closing that gap aren't necessarily working harder. They're getting to the right answers and acting on them. Arketa recently launched three reporting tools built around that premise: surface the most important information automatically, so studio owners spend less time digging through reports and more time doing. Here's what each one does. **Want to know the answers to those questions for your studio?** [**Book a 20-minute demo with our team.**](https://www.arketa.com/book-a-demo) --- ## Claude Reporting MCP: ask questions about your studio data in plain English Finding key insights first requires knowing which reports to pull and the filters to put in place. With many different reports and filter options, this can be a daunting task. Navigating through your studio's data is a skill, and most studio owners are building it alone, in between everything else. Arketa's Reporting MCP takes a different approach entirely. Connected to Anthropic's Claude AI, it lets studio owners type a question in plain English and get a direct answer drawn from their own Arketa data, without navigating menus or building filters in. The kinds of questions that typically require pulling multiple reports and doing math across exports become a quick question to Claude: - Which clients haven't booked in the last 30 days and are at risk of churning? - How does revenue this month compare to the same month last year? - Which class time slots are consistently underperforming? - Which membership type has the highest churn rate? For studio owners who have always known the data was there but never had the time to analyze it, this changes things entirely. **Interested in learning more? You can read more about the Claude Reporting MCP** [**here**](https://www.arketa.com/blog/claude-reporting-mcp)**.** --- ## Revenue Overview: see what your marketing is actually making you Studio and gym owners run marketing every week: automated sequences, broadcast emails, referral programs, and guest pass campaigns. Although most have a sense of which channels are working based on feel, few know the exact revenue breakdown by each channel at all times. According to a [report surveying the state of small businesses](https://www.constantcontact.com/news/2025-09-03-the-state-of-small-business-marketing-effort-is-up-while-confidence-has-declined), only 18% of small business owners reported they were confident their marketing was actually working. Revenue Overview is a dashboard card that helps with exactly that. Revenue generated from Automations, Broadcasts, the Referral Program, and Guest Passes, broken down by channel and updated automatically. It's located on the dashboard home page for all studio owners so that they're able to see it right away. The value is straightforward. Before, understanding which marketing channel was actually driving revenue meant opening reports, setting filters, and doing the math across time periods. The Revenue Overview card does that automatically and lives on your dashboard home page. If one channel has been flat for the last four weeks, that's a decision waiting to be made. If another is consistently outperforming, that's a signal to invest more behind it. Using this card, studios that are actively running multiple marketing channels can now discover which one is actually responsible for the majority of their revenue. That clarity alone tends to change how their marketing budget and time gets allocated. --- ## Metrics Roundup Email: a recurring snapshot of key metrics, delivered to your email inbox Staying on top of how a studio is trending requires checking in on the numbers regularly. In practice, that means logging in, navigating to reports, setting filters, and remembering how it compared to last week's numbers. It's a small obstacle but one that accumulates, and on a busy week, the check-in simply doesn't happen. Metrics Roundup Email removes the friction by sending the check-in directly to your email inbox on a set schedule. Each email includes a snapshot of key metrics: revenue, leads, new subscriptions, bookings, and attendance, with the change versus the prior period already calculated. Studio owners can set the cadence they prefer: daily, weekly, or monthly. A weekly summary showing up Monday morning takes seconds to scan and makes it immediately clear whether anything needs attention before the week starts. The value isn't the email itself. It's having a consistent, automatic reference point for how your business is tracking without having to build that picture manually each time. A dip in attendance when compared to a prior week where bookings were the same usually points to a cancellation issue. A strong lead week that didn't convert into subscriptions points to the intake process. The email makes it easier to stay up to date on your business, which means problems get caught earlier rather than after they've compounded. --- ## See it in action Running a studio is already a full-time job. These three tools are built around the idea that staying on top of the numbers shouldn't be one more thing on the list. If seeing how Arketa fits a specific studio type or size sounds useful, the team is happy to walk through it in 20 minutes. [**Book a demo today.**](https://www.arketa.com/book-a-demo) --- # Connect Claude to Your Arketa Data with the Arketa Reporting MCP July 24, 2026 · Product updates > Connect Claude to your Arketa account and ask plain-English questions about revenue, retention, attendance, and more. Canonical: https://www.arketa.com/blog/claude-reporting-mcp --- If you already use Claude to help you think through ideas, write content, or solve problems, you can now use it to better understand your studio's performance. We're introducing the **Arketa Reporting MCP**, a new integration that allows Claude to securely connect to your Arketa reporting data. MCP stands for Model Context Protocol. It's an open standard that lets AI tools like Claude connect directly to external data sources, rather than only knowing what you paste into a chat window. Think of it like giving Claude a secure, live read into your studio's reporting. Arketa is the first (and currently only) studio management platform to offer a native MCP integration with Claude. This means instead of digging through dashboards or exporting spreadsheets, you can now ask questions in plain English and get direct answers based on your live business data. Want to know which class times are underperforming? Ask Claude. Curious which members haven't visited in the last 30 days? Ask Claude. Wondering whether your data supports a membership price increase? Ask Claude. Claude pulls from more than 30 datasets across your revenue, attendance, retention, scheduling, and pricing data, does the analysis, and gives you a direct answer in seconds. ### Your Studio Data, Ready for AI Claude is read-only. It can see your reporting data and nothing else. It cannot book, cancel, charge, or message clients, and payroll data is never exposed. You can revoke access at any time by deleting your API key in Settings. ### **Two-minute setup** Generate an API key in Settings, add the connector in Claude, and you're done. Full steps are in the [Help Center](https://help.arketa.com/reporting/claude-mcp). ### **Free during the research preview** The Arketa Reporting MCP is available now and free to use. It will become a paid add-on in the future, and you'll receive advance notice before any billing begins. Ready to try it? [Set it up in two minutes →](https://help.arketa.com/reporting/claude-mcp) Not on Arketa yet? [Book a demo →](https://www.arketa.com/book-a-demo) --- # How the right foundation helped Corevibe grow 4x in seven months June 18, 2026 · Case studies > Corevibe Studio quadrupled monthly revenue in its first seven months on Arketa, with automations converting over 55% of intro clients into recurring clients. Canonical: https://www.arketa.com/blog/corevibe --- Michelle Liu built her life around movement. She swam competitively at Stanford, then moved into a corporate career while teaching fitness on the side. Reformer Pilates came later, and it stuck: years of competitive swimming had worn her body down, and its low-impact intensity was exactly what she needed. For years she turned down chances to open a studio of her own, never quite feeling the timing was right. About a year ago, she stopped waiting and opened [Corevibe](https://www.corevibestudio.com/). Opening her first studio raised an early question: what to build it on. Michelle wanted a platform that would partner with her rather than box her in, flexible enough to shape the studio exactly as she imagined and free of the frustrations she had hit as an instructor on other software. After a lot of research, she found it in Arketa. Curious what led Michelle to choose Arketa over others? [**Book a demo**](https://www.arketa.com/book-a-demo) to find out. ##### The problem ### Choosing a foundation, not just a place to take bookings Building a studio from nothing meant choosing the system everything would run on before a single class was booked. Michelle wanted a clean slate. Years of teaching across other booking platforms had shown her exactly which frustrations she did not want to inherit. Some of those frustrations were basic and costly. On MindBody, she had watched checkout fail mid-class when the payment connection went down, and seen clients turn up holding booking confirmations for classes that were already full. For a founder whose entire brand rests on how supported a client feels from the first tap to the front desk, those were not small misses. They were the gap between the experience she wanted to deliver and the one the software allowed. She also knew Corevibe would never be a single-format studio. Reformer classes and recovery sessions needed to live together, memberships needed to flex, and the whole thing needed room to grow into digital programming and loyalty later on. She was choosing a foundation, not just a place to take bookings. ##### The solution ### Found it as a client. Chose it as a founder. Michelle actually found Arketa as a client. On a trip to New York she took a class at [The Ness](https://www.thenessnyc.com/), a low-impact trampoline cardio and sculpt studio, and was struck by how clean and easy the booking felt as a brand-new client. The experience stayed with her. When it came time to build Corevibe, she researched intensely with a spreadsheet full of platforms and reviews, and Arketa kept standing out for the reasons that matter to a founder thinking years ahead. Arketa provided the option of customizable bundles, which lets her pair reformer classes with recovery sessions (called Reset at Corevibe) and insert a recovery session into membership perks. The branded app gave her a path toward the digital programming she wants to launch in the coming months. The gamification of Challenges and Achievements told her the platform was growing and innovating in the same direction she was. And the support reassured her more than any single feature. > "I call Arketa my team, my back-end team who can help fix things. I never have more than a 24-hour delay getting an answer." > > Michelle Liu > Founder of Corevibe Studio ##### The results ### Revenue quadrupled. Run exactly the way she wants. Seven months in, the growth is clear: monthly revenue has more than quadrupled since the studio's first full month of operation. At Corevibe, recovery is its own service, not an add-on. Alongside the reformer classes, clients book Reset sessions in a dedicated room with compression boots and red light therapy, and Arketa runs both sides of the business as one. Two distinct services, one membership, one platform. Michelle runs her own marketing automations through Arketa, triggered by where each client is in their journey. A first-class buy-one-get-one offer rolls automatically into a four-class pack the moment a client finishes it, an unlock that arrives at exactly the right point in the relationship, and the timing shows in the numbers: roughly two in three clients who reach that four-class pack go on to buy again. > "I found the automations to be a wildly powerful tool. When someone finishes our buy-one-get-one offer, they automatically get a message that they've unlocked a four-class pack. It's highly segmented and nuanced, and the conversion rates have been really high." > > Michelle Liu > Founder of Corevibe Studio Another automation she relies on: Arketa can automatically comp the monthly no-show and late-cancel fees for clients that it pertains to. This not only saves Michelle time by removing a manual follow-up, but it also mitigates the risk of not collecting the fee by removing a potentially uncomfortable conversation and opportunity for client pushback. Day to day, Michelle runs the studio from Arketa's dashboards. She reviews customized reports every morning, tracks who is no-showing or late-canceling, and works out where the client experience can be tightened. Client check-ins and checkout run through the same system, with a point-of-sale option for anyone without a card on file. The branded app gives Corevibe a storefront of its own. Through the app builder, Michelle noted that she’s able to seamlessly keep promo cards current with upcoming events and promotions and structure the layout of her app with ease. ### Corevibe’s message to other studio owners Arketa is deep, and for a first-time owner that depth can feel like a lot. What carried Michelle was the Arketa team and how they helped her with each question with patience and empathy. Seven months in, she still counts herself in onboarding, learning each new tool as it ships, and her advice to other founders is to build the same way: little by little, without expecting to know it all on day one. > "I feel really grateful since, as a studio owner, you're trying to do everything at once, and having a team that's giving you grace and a little empathy has been really great. I feel like I have another team with the Arketa Team." > > Michelle Liu > Founder of Corevibe Studio Looking ahead, Michelle plans to launch digital programming in the coming months and is eager to lean into Arketa's loyalty tools, Challenges and Achievements, as Corevibe continues to grow. Opening a studio from the ground up or want more automations built in? See what Arketa can do. [**Book a demo**](https://www.arketa.com/book-a-demo)**.**‍ --- # Why Dragonfly Hot Yoga chose Arketa for its multi-location business June 15, 2026 · Case studies > Dragonfly Hot Yoga switched from Mindbody to Arketa to run 5 studio locations on one platform and unlock cross-location memberships. Canonical: https://www.arketa.com/blog/dragonfly-hot-yoga --- [**Dragonfly Hot Yoga**](https://www.dragonflyhotyoga.com/) started with a moment of conversion from their founder Megan Ryan. Before Dragonfly, Megan was working in Los Angeles on reality TV productions when a friend convinced her to try Bikram yoga. She initially hated it… but then grew to love it and hoped to continue the practice when she moved back home to Madison, Wisconsin. When she couldn't find a studio that gave her the same feeling, she took it as an opportunity and opened her own, focusing on inclusivity with the mantra, "Every shape, every size, every person," thus introducing Madison to the first Dragonfly Hot Yoga studio. Running a studio of your own? [**Schedule time with our team here**](https://www.arketa.com/book-a-demo) to see how Arketa helps founders like Megan build the business they imagined ##### **The problem** ### A growing studio outgrows its software Dragonfly emerged out of the pandemic with hard decisions to make. The team closed its lowest-performing location to protect the business, then took a build-out offer in Verona where they saw strong growth potential. The Dragonfly footprint was expanding, but so was the complexity of running it. To help navigate the growth, Dragonfly brought on Kyle Anderson as COO. After a career of management and software development in the high-precision manufacturing industry, Kyle was able to come in with fresh eyes and could clearly see the bottleneck to their growth. The studio was running on Mindbody, a platform that had served it for years. But as Dragonfly grew into a true multi-location business, Kyle saw the team kept reaching the edges of what that software was built to do. Supporting Dragonfly's model meant working around the platform rather than with it. The team had layered on a stack of third-party modules to cover gaps, leaned on outside integrators, and spent hours each week reconciling reports by hand. Pricing and reporting assumed a one-size-fits-all studio, which did not match Dragonfly’s community of weekenders, commuters, and once-a-week regulars moving between their locations. Additionally, as costs climbed, the support Dragonfly needed to make it all work wasn't keeping pace. Dragonfly had simply grown past what Mindbody could offer. Changing systems, in Kyle's words, felt like a spine transplant, given how much of the business was built around it. Despite this, he recognized that they needed software that could keep up as their plans of scaling were just beginning. ##### The solution ### A platform that fit, a team that listens Kyle ran a careful evaluation and focused on newer platforms, expecting they would be more open to how operators actually work. What set Arketa apart was the team and support they received. When Kyle described how Dragonfly ran, the team listened and worked through the implications, instead of redirecting him to a standard setup. > "I would show the team the things we do and build in Excel and some wishlist items. After some time, I would end up seeing them live in the dashboard in some shape. The Arketa Team actually listens to how we used the product, rather than coming at it from here's how you use my product.” > > *Kyle Anderson* > *COO of Dragonfly Hot Yoga* The migration moved faster than expected. Kyle and Katie Umhoefer, Dragonfly's Director of Creative Strategy, had the platform configured within a few days, and clients noticed little to no disruption. The real work, reimagining how Dragonfly priced and sold their offerings, could finally begin. ##### The results ### 5 studios, 1 platform built to grow with you Pricing was the first lever. Dragonfly retired its intro promos entirely, restructuring around a renewable $39 weekly pass that could convert cleanly into its recurring memberships. Arketa's clear revenue and attendance reports made the call obvious. In Katie's words, it took the business from limping to thriving in its COVID recovery. An even bigger unlock was the flexibility Arketa provided. Cross-location memberships enabled Dragonfly to finally price for how its community actually operates: commuters, weekenders, and multi-studio clients all had a path. Reporting showed Kyle how clients flowed between locations and which class times worked for which instructors. When the team went looking for an east-side location, software was no longer the constraint. The new studio slotted into the existing schedule and membership system from day one. Five studios now run on one platform, with one pricing logic, one client experience, and one source of truth. The switch also let Dragonfly retire tool after tool they had been using to cover gaps they had with Mindbody. MailChimp came off as Arketa's broadcast features took over, saving roughly $400 a month on its own. Retail moved off Shopify. The team is now looking to phase out QuickBooks and OpenPhone as well. For a five-location business run by about half a dozen people, the subscription savings matter, but the time recovered from bridging systems matters more. Clients felt the upgrade too, through Achievements, Challenges, and self-check-in kiosks at the door. However, the clearest green flag came from what didn't happen during the migration from Mindbody — a multi-location client base moved to a new platform with almost no complaints. ### Why Dragonfly recommends Arketa Kyle now fields referrals from other studio owners weighing the same move. His message is consistent: the migration was great, the experience since has been better, and Arketa is a team that listens. Three years in, that last point is the one he continues to come back to. > “We know our voice will be heard. We know our ideas will be seriously considered. Those dialogues let me know the platform cares and will continue to be a platform that innovates.” > > Kyle Anderson > COO of Dragonfly Hot Yoga For Dragonfly, that has meant the room to run the business they want to run. Premier hot yoga, a welcoming community, five locations across the metro area, and a platform that helps the studio grow instead of telling it what shape to be. Curious to see how Arketa would work for your multi-location studio? Click [**here to book a demo**](https://www.arketa.com/book-a-demo)**.** --- # Build your own analytics dashboard May 21, 2026 · Product updates > Introducing Custom Analytics Dashboards. Arketa is the only studio management platform that lets you build charts from scratch, pick the metrics that matter to your studio, and arrange them into dashboards designed for how your team actually works. Canonical: https://www.arketa.com/blog/build-your-own-analytics-dashboard --- Studio owners spend hours every week trying to answer what's actually driving growth? The answer is usually buried in a CSV that needs to be cleaned, formatted, and dropped into a spreadsheet, and by the time it's ready, a week's gone by. That's why we built Custom Analytics Dashboards. Arketa is the only studio management platform that lets you build charts from scratch, pick the metrics that matter to your studio, and arrange them into dashboards designed for how your team actually works. Every role on your team can get a view tuned to the work they do, so no one is sifting through data that isn't relevant to them. [**Book a demo**](https://meet.arketa.com/inbound/inbound-website-form) to see how it works. ## Your revenue drivers aren't the same as the studio down the street No two studios run the same way. A Pilates reformer studio cares about different numbers than a dance studio juggling recital prep, skill progressions, and a mix of group classes and private lessons. A single-location yoga studio in its third year has completely different priorities than a multi-location fitness brand trying to understand which markets are performing. When a platform tries to build one dashboard that works for all of them, it ends up working well for none of them. You get buried in metrics you don't need while the ones that actually matter to your business are nowhere to be found. Custom dashboards let you build for the studio you actually run, not the average of every studio. ## Build a no-code dashboard tailored for your needs Because your dashboards live inside Arketa, they're always current. No exports, no integrations, no manually refreshing a Google Sheet. When a booking happens or a membership sells, your numbers update automatically. From there, build the view that answers the questions you're actually asking: **KPI cards** so you know in seconds whether this week is trending up or down from last, without doing the math **Line charts with goal lines** so you can see before the month ends whether you're on pace, not after **Column and bar charts** to spot where performance is concentrated — by category, location, pricing option, or revenue type **Pie and donut charts** when you need to understand what's driving the bulk of your revenue or attendance at a glance **Tables** when you want the actual numbers behind the visual Switch chart types any time without losing your data. Move and duplicate charts across dashboards so your front desk view and your owner view stay in sync without rebuilding from scratch. ## A few examples to get you started The point of custom dashboards is that they're yours, so take these as a starting point or examples of what you can create. **If you're class-driven:** Know which class types are filling and which ones aren't before you make your next scheduling decision. Track attendance and reservations by category so when it's time to add a time slot, drop an underperforming service type, or pitch a new format to your team, you're working from data instead of instinct. **If you want to understand your revenue:** Know exactly which offerings, pricing tiers, and channels to double down on. Break down net sales by category, pricing option, and revenue category so your next promotion, price change, or program launch is pointed at what's actually working. **If you're a multi-location studio:** Know which location needs attention before a problem becomes a pattern. Segment attendance, reservations, and revenue by location so you're making staffing, scheduling, and investment decisions based on real performance, not assumptions. **If you're focused on memberships:** Know when to act on retention before members walk out the door. Track subscription purchases over time, filter by pricing option to see which tiers are growing, and monitor status so your next win-back campaign or pricing adjustment is timed right. The studios running the tightest operations aren't working harder, they're just looking at the right metrics and acting on them. Interested in seeing what a dashboard built for your studio would look like? [**Schedule a time with our team**](https://meet.arketa.com/campaign/add-on) to find out. --- # Why studios with challenges keep clients coming back May 8, 2026 · Product updates > Half of new clients stop coming back within six months. Here's how the best studios use competitions to keep them. Canonical: https://www.arketa.com/blog/why-studios-with-challenges-keep-clients-coming-back --- Running a competition is one of the most effective things a studio can do for retention. It's also a logistical headache: a shared Google Sheet, a group text, and manually tracking who showed up. Because of this, most studios skip it. According to IHRSA, 50% of new clients drop out within the first six months, usually because there's nothing pulling them back between sessions. That’s why we built Challenges. With Challenges, you can run a structured competition inside your branded app, with automatic progress tracking, leaderboards, and badge goals. Clients stay engaged between classes, and you don't have to manage any of it manually. [**Book a demo**](https://meet.arketa.com/campaign/add-on) to see how it works. ## The retention problem Consistency is a big part of building connection within a community, which is needed to retain clients for the long run. Clients who show up week in and week out stay, and clients who take a week or two off often don't come back. Les Mills found that clients who join group classes stay 22% longer than clients who only use the gym. This speaks volumes to what the community element does for retention and is often a larger variable than most studios realize. The studios with the strongest retention also give clients something concrete to work toward, not just a class to attend. A goal, a deadline, or something to lose if they drop off. Challenges are built to address both of these by increasing engagement for participants with an in-app live leaderboard and a group chat to foster relationships even outside the studio. ## How it works Create a challenge in your Arketa dashboard with a name, dates, a promo image, and badge goals that can be tied to specific activities: in-person classes, livestreams, appointments, or any combination. Badges from [Achievements](https://www.arketa.com/blog/introducing-achievements) can carry over or you can create new ones and upload a custom image to go with that challenge. Enrolling automatically adds clients to a dedicated group chat, so the competition stays active between sessions. Clients browse and enroll in one tap from your branded app. They track their badge progress and leaderboard ranking until the challenge ends, with statuses updating automatically. Challenges can live as a dedicated tab or a home page section in your app, both managed with the drag and drop feature through the App Builder in your dashboard. ### Here are a few formats to get you started **- Attendance goals:** “30 Day Challenge - complete 3 classes a week this month.” Simple, clear, and works across any service type. **- Seasonal:** Timed to a natural moment (new year, back-to-school, summer) gives clients a reason to join without much setup. **- Class-specific:** “Attend 8 reformer classes in 6 weeks” for a service type you want to grow or to get clients trying something new. Interested in learning more or seeing how it would look for your studio? [**Schedule a time with our team**](https://meet.arketa.com/campaign/add-on) to find out. --- # Introducing Achievements: Turn client milestones into long-term revenue March 6, 2026 · Product updates > Meet Achievements. A new feature designed to keep clients coming back by gamifying their studio experience and turning every "showing up" into a winning streak. Canonical: https://www.arketa.com/blog/introducing-achievements --- Keeping clients engaged between sessions is one of the hardest parts of running a studio. Life gets busy, motivation dips, and before you know it, a once-loyal client quietly stops showing up. That’s why we built Achievements, a new feature where you create badges your clients can earn by hitting specific goals you set. Achievements reward your clients' consistency, which keeps your community motivated and your booking calendar full. Research from ScienceDirect shows that clients who engage with gamification are more likely to stick to their goals than those using traditional apps. And with the power of gamification, the business impact is real: higher attendance, stronger retention, and more revenue. ## **Three ways to celebrate your clients** There are 3 types of Achievements you can create: **- Milestones** recognize lifetime loyalty. Set a cumulative class count–like a “100 Class Club”–and celebrate clients for how far they've come. It's a powerful motivator, and a signal to newer members of what's possible in your community. **- Streaks** build consistency. Reward clients for attending a set number of classes for a set period (days / weeks / months / years). An example being “Attend at least 1 class every week for 5 weeks.” **- Commitments** are perfect for time-bound events. You choose the start date, the end date, and the target class count - such as “Complete 30 classes between January 1 and March 31.” Instead of simply attending classes, your clients are now on a mission to cross the finish line together. ## **Set it up your way** Each studio is different, so Achievements allow you to personalize how each badge looks and feels. Upload a custom icon image for each badge to match your brand or the theme of the achievement, and give each badge a name that resonates with your community. Achievements also let you customize exactly what counts toward each badge. **- Filter by location** – great for multi-location studios that want to spotlight a specific site **- Filter by service category** – count only Strength classes, only Yoga, or any program you choose **- Filter by activity type** – in-person classes, livestream classes, video library classes, private sessions, or any combination Once you publish an achievement, progress tracks automatically as clients complete eligible sessions. No manual work on your end. ## **Your clients experience it in your branded app** When clients open your branded app, they can see all of their earned badges – plus the ones they're working toward. Seeing that next badge just within reach is a powerful motivator to keep clients engaged and excited for their next booking. The moment a client hits a goal, they get a push notification celebrating their achievement. Ready to build your first Achievement? Head to your dashboard under Marketing Suite to get started or if you don’t have the Marketing Suite yet, [meet with our team to learn more.](https://meet.arketa.com/inbound/inbound-website-form) --- # Meet the new customizable dashboard homepage February 9, 2026 · Product updates > A new, flexible homepage layout has arrived, showing a studio's most-used tools and data front and center. Canonical: https://www.arketa.com/blog/meet-the-new-customizable-dashboard-homepage --- We're excited to introduce our new customizable dashboard homepage – a flexible, card-based layout that puts users in control of showing what matters most, front and center. ## **What's New?** The dashboard homepage now features movable cards with key insights about studios that can be arranged to match workflows. Available cards include: **Notification Center**: Track failed subscriptions, expiring class packs, low inventory alerts, and assigned tasks. **Upcoming Schedule**: View currently active classes plus the next 15 scheduled sessions. **Favorite Reports**: Quick access to most-used analytics. ## **Key Features** **Full Functionality:** Take action directly from the homepage’s cards – contact clients, update task statuses, manage class schedules, request substitutes, and more. **Personalized Layouts:** Every user gets their own saved configuration that persists across sessions. **Customization:** Reorder cards, adjust sizes (where supported), and show or hide cards based on needs. **Role-Based Visibility:** Cards automatically hide if users lack viewing permissions, ensuring a clean, relevant interface. Interested in learning how Arketa compares? [Schedule a 15 min call](https://meetings.hubspot.com/katie-donham/initial-add-on-calendar-round-robin) with one of our product specialists to find out. --- # The Wait is Over. Introducing Arketa Rewind. December 16, 2025 · Product updates > Arketa Rewind is a personalized year-end recap celebrating how studios, instructors, and members showed up in 2025. From packed classes to hours taught and time spent moving, it’s a look back at the year—one class at a time. Canonical: https://www.arketa.com/blog/the-wait-is-over-introducing-arketa-rewind --- Early morning flows. Lunchtime HIIT sessions. That Sunday class you almost skipped but showed up to anyway. 2025 was a year of showing up, and now it's time to look back at the year that made you healthier and stronger, one class at a time. We're thrilled to announce the first ever **Arketa Rewind**, a personalized year-end celebration for the studio owners who built the spaces, the instructors who led the classes, and the members who showed up, day after day. Whether you're teaching the 6 AM class or the one who actually makes it there, we've got a Rewind experience for you. ## **What's Inside Your Rewind** **For Studio Owners:** See how your community grew, which classes packed the room, and how many lives your studio touched this year. **For Instructors:** Discover your biggest fans, the total number of people you impacted, and how many hours you spent teaching. **For Members:** Find out how many hours you spent moving, who your favorite instructor was, and which personality type matches your class choices. ## **How to Access Your Rewind** Your personalized Rewind is available now in your Arketa-branded studio app or website. Just open it up and see what your year looked like - sweat, stats, and all. ## **Why We Built This** Arketa Rewind isn't just about numbers. It's about reflection, pride, and momentum. It's looking back on the year you committed to yourself and your community, then using that energy to push even harder in the year ahead. Because whether you're running a studio or running to class, you showed up. And that's worth celebrating. ## **Ready to See Your Year?** Check out your 2025 Arketa Rewind now. Celebrate your wins, your comebacks, and those days you didn't feel like going but went anyway. Then share it. Tag your studio, hype up your favorite instructor, and show your friends what real consistency looks like. Here's to the year you moved. --- # From Glofox to Arketa: How 444 Pilates Found a Platform That Truly Fit October 28, 2025 · Case studies > After outgrowing Glofox, 444 Pilates founder Ashley Yono switched to Arketa to simplify operations and elevate her client experience. With a branded app, seamless booking, and responsive support, she’s been able to focus on what matters most—building her community and growing her studio. Canonical: https://www.arketa.com/blog/from-glofox-to-arketa-how-444-pilates-found-a-platform-that-truly-fit --- Founded by Ashley Yono, 444 Pilates is a thriving Pilates studio in Beverly Hills, Michigan, offering hot mat, traditional mat, and semi-private reformer classes. After starting out in her garage, Ashley expanded into a full studio space and quickly became a staple in her community. But as her business grew, her previous software couldn’t keep up. When Ashley transitioned from Glofox to Arketa, she found a platform that not only streamlined her daily operations but elevated her client experience. ### Challenge: Outgrowing the Limitations of Glofox As her studio grew, Ashley relied on Glofox to manage bookings and memberships, but the system began holding her back. “The reporting wasn’t great, the fees were kind of crazy, and the client experience didn’t feel smooth,” she said. As the issues piled on, Ashley knew she needed to make a change, “I switched to Arketa because I needed something more user friendly, something that made the booking experience seamless.” Without a branded app or real-time support, she didn’t have the tools or support to focus on creating a thriving community. “My experience with support on Glofox was horrible, I would have to email someone, there was no chat feature.” Not only was her previous software causing headaches on the backend, her clients also had to deal with a clunky interface. “One pain point with Glofox was the user experience. It wasn’t nearly as nice and I didn't have my own custom app.” ### Solution: A Seamless Switch to Arketa As Ashley prepared to open her first brick-and-mortar studio, she decided it was time for a change. After hearing about Arketa from another studio owner, the transition was seamless and Ashley quickly fell in love with Arketa’s features. “I really like the book-a-friend feature, the on-demand capabilities, and that I can support multiple rooms.” The branded mobile app gave 444 Pilates a professional polish that elevated the entire client experience. “The branded app gives me more credibility. It makes me look more professional and sets me apart,” she said. “Being able to customize it when I rebrand is huge.” After struggling with slow and unhelpful support on Glofox, Ashley was immediately impressed by Arketa’s responsiveness. “My favorite thing about Arketa is that the customer support is amazing. I can chat with someone right away, even if I'm having a problem with a client right then and there. That's been a huge, huge help.” > The people at Arketa have been studio owners or instructors and they understand the pain of studio owners. ### Result: 5x Growth and a Platform That Scales Since switching to Arketa, 444 Pilates has grown nearly fivefold. Bookings are seamless, clients love the app experience, and Ashley has more time to focus on growing her community. “I was able to take a step back and focus more on the back end, and that made a big difference in my business.” Now preparing to open a second location, Ashley feels confident that Arketa can scale right alongside her business. “As I grow, I’m starting to use more of the reporting and retention tools,” she said. For Ashley, the switch from Glofox to Arketa wasn’t just an operational upgrade, it was a strategic decision that aligned with her vision to grow her business. “I’d absolutely recommend Arketa to other studio owners,” she said. “Invest in your booking software, focus on your classes and your style, and let the growth happen.” --- # More Than Just Software: How Arketa Helped Present Practice Scale September 22, 2025 · Case studies > Present Practice chose Arketa to streamline operations and create a seamless client experience for their growing community. By using Arketa’s tools for scheduling, payments, and marketing, they’ve been able to focus on what matters most, building connection and supporting members on and off the mat. Canonical: https://www.arketa.com/blog/more-than-just-software-how-arketa-helped-yoga-hom-scale --- Present Practice is a thriving yoga studio located in Austin, Texas, run by Ryan and his wife Morgan, Co-Founder of Present Practice. Since opening in June 2024, the studio has quickly established itself as a go-to destination for the local yoga community. After launching the business with Arketa's booking software, Ryan and Morgan have focused on creating a welcoming and community-oriented space, with a vision to build a brand that resonates with the personal values of the owners. ## **The Challenge: Finding a Partner, Not Just a Software** Ryan and Morgan knew they needed a booking platform that was more than just a scheduling tool. They wanted a partner whose values aligned with their own, a platform that cared for its studios as much as they cared for their clients. The challenge was finding a scalable and robust platform that also offered the genuine human support necessary for a new venture to thrive. For Ryan, this was particularly top of mind due to his background in the software industry. He understood that many platforms offer attractive features, but miss the mark on the human element of support and partnership. Ryan says, “Software is always being updated, so I focus on the team and the partners behind the software that are going to support you in your growth. I think that's a lot more valuable.“ > We had a friend who was using Arketa in their studio and they spoke very highly of it. ## **The Solution: Arketa, A Partner That Cares** Present Practice found that level of care and attention with Arketa, a platform that provided a blend of robust, customizable features and a deeply human-centered approach to customer care. Ryan quickly found that his initial reservations about scalability were debunked by Arketa's reliable platform and its dedicated support team. He calls Arketa’s support "one of the biggest value adds for us," noting how easy it is to get in contact with a real person. Ryan appreciates the personalized care from the support team. "They've taken the time and they hear if we're having trouble and they're very motivated to help us solve it," he says, adding that this "we're in this together" experience is priceless. The platform's flexibility also allows Present Practice to operate on their own terms, providing the "autonomy to do what we believe is right for our business, not what our software tells us we can do". For Ryan, the decision to partner with Arketa was based on more than functionality. As he puts it, "I look towards the team, the culture, and their understanding of the space". ## **The Results: Scalability and More Free Time** With Arketa as a partner, Present Practice has experienced significant success and feels confident in its future. The platform's reliable tools and exceptional support have allowed the studio to thrive and set its sights on expansion. **- Confidence in Growth:** Ryan and his team are confident that Arketa will support their ambitious future plans, which include opening a second, much larger location. Ryan sees Arketa as "the partner that will help us grow". **- Focus on Business:** Arketa’s reliable software frees up Ryan's time and energy to focus on growing the business and building their community. "We know that Arketa is going to do its job, it's just a reliable tool," Ryan says. "So that allows us to focus our energy on growing". **- Seamless On-Demand Offerings:** Ryan is excited about a recent decision to migrate their on-demand offerings to Arketa, providing a unified login for members and an additional revenue stream. **- Enhanced Client Experience:** The studio gets "the most positive feedback" on their branded app and user interface, which Ryan says "delivers a much better booking experience for our members". **- Marketing Capabilities:** Present Practice uses the marketing suite to segment customers and create automations to reward members, which has been useful for encouraging user-generated content on social media. > I think it's a great tool and we appreciate the people that we're working with. ## **Conclusion:** For Ryan, Morgan, and the Present Practice team, Arketa isn't just a software platform; it's a true partner that shares their values and supports their mission. By providing a powerful yet flexible tool and a team that genuinely cares, Arketa allows Present Practice to focus on what they do best: building a strong, vibrant community. As they prepare to open a new, larger location, Ryan is confident that Arketa will continue to support their growth, proving that the right partner can be the most valuable asset in any business. *Yoga hŌM rebranded as Present Practice in January 2026. --- # Introducing Arketa Elevate: Helping You Open and Grow Your Studio with Confidence August 29, 2025 · Community + news > Arketa Elevate is our new program designed to help fitness and wellness professionals open or expand studios with confidence. From real estate and financing to branding, marketing, and operations, we provide expert guidance and ongoing support so you can focus on your passion while building a business that lasts. Canonical: https://www.arketa.com/blog/arketa-elevate-helping-you-open-and-grow-your-studio --- Opening or expanding a studio is one of the most exciting steps you can take as a fitness or wellness professional. At the same time it can also be overwhelming. Between finding funding, navigating leases, setting up operations, and figuring out how to attract clients before day one, the process can feel like too much to take on alone. That is why we created **Arketa Elevate**, a new program designed to give studio owners and future studio owners the tools, resources, and expert guidance they need to launch and grow successfully. ## Why We Built Arketa Elevate We have seen too many talented professionals struggle when making the leap from teaching classes to running a business. They know how to create an incredible client experience but the business side including leases, financing, payroll, legal, staffing, marketing, and pricing structures can be a different story. Arketa Elevate bridges that gap. Our mission is to remove the guesswork so you can focus on your passion while knowing your business is built on a foundation that works. ## What the Program Includes Through Arketa Elevate, you will get direct support from our team plus access to industry experts who have helped launch and grow hundreds of studios. Together we will guide you through every step of the process, including: **- Real estate guidance**: Evaluate spaces, negotiate leases, and design a build-out that maximizes revenue **- Financing and financial support**: Explore funding options and build a path toward sustainable profitability **- Branding and marketing**: From your launch campaigns to ongoing marketing, we will help you create a brand that stands out and drives memberships **- Operations and systems**: Payroll, staffing, legal, SOPs, and the right software to keep your business running smoothly **- Hiring and staffing**: Build the right team from the start with proven playbooks and strategies **- Launch and growth strategy**: Run campaigns that fill your classes before opening day and scale confidently once your doors are open **- Ongoing support**: We are here for your questions at every stage, from opening day through expansion ## Who Arketa Elevate Is For **- Aspiring studio owners**: If you are currently teaching online or in studios and dream of opening your own brick-and-mortar, Arketa Elevate gives you the framework to do it with confidence **- Existing studios looking to expand**: Already running a successful location? We’ll help you replicate and scale your success into another space without repeating costly mistakes ## Your Partner From Day One Owning a studio is about more than running a business. It is about creating a community, building a brand you are proud of, and sharing your passion on your terms. Arketa Elevate ensures that journey does not feel overwhelming or lonely. With the right partner and proven playbook, you can skip the costly trial and error and step into studio ownership with an experienced partner in your corner. 👉 **Ready to open your first studio or your next one?** [Book a demo](https://www.arketa.com/studio-in-a-box) today to learn how Arketa Elevate can support your journey --- # How Soul Stretch Yoga Found Freedom from Software Frustration July 11, 2025 · Case studies > Amanda Wheeler opened Soul Stretch Yoga in Goldsonville, Oregon, with a clear vision: create an intimate, supportive space where her community could focus on rest and recovery. But managing her business became anything but restful. Canonical: https://www.arketa.com/blog/how-soul-stretch-yoga-found-freedom-from-software-frustration --- ## **Challenge**: Drowning in complexity when simplicity was needed most Amanda launched her boutique yoga studio just over a year ago, focusing on the 45+ demographic in her golf course community. As a new teacher fresh out of training and a toddler mom running everything solo, she needed business systems that would support her vision, not complicate it. Instead, her previous platform, Wix, created a nightmare of disconnected systems. Her in-studio POS didn't sync with online bookings, forcing Amanda to manually transfer every transaction. The numbers became so skewed that she was off by $10,000 and couldn't figure out where her money was actually going. Simple tasks like selling a membership took 15 minutes because the system wouldn't store payment information. Every class signup triggered an email flood of irrelevant notifications. When Amanda needed help, she'd get links to how-to articles that she'd read before without understanding. "I'm a very visual person, and so reading a how-to on the Internet does not do it for me," she explains. "I have ADHD, so if things get too complex and too overwhelming, I just kind of short circuit and walk away," Amanda explains. After nine months of struggling, she was overwhelmed and felt like she had no grasp on her business. ## **Solution**: Arketa's intuitive design matched Amanda's need for simplicity A marketing mailer from Arketa arrived at the perfect moment. During her first call with the team, Amanda admitted she was ready to freak out from the complexity of her current system. The sales rep took one look and said, "No wonder you're stressed out. This is insane." Arketa's streamlined interface put everything Amanda needed in one simple strip with no submenus or overwhelming options. When she needed help, she could hit the chat button and get immediate assistance with personalized video walkthroughs using her own back office. The platform's marketing automations became a game-changer for Amanda's solo operation. She set up new student nurture sequences that automatically guide prospects through their intro offer, sending check-ins at three, five, and seven days, plus a final reminder before expiration. The emails feel personal and caring, reflecting her studio's intimate approach. Unlike other platforms that require separate account creation, Arketa lets Amanda's students book directly through her business, maintaining the seamless, branded experience that matches her boutique studio's feel. ## **Results**: More time for what matters most The transformation was immediate and dramatic. In her first month with Arketa, Amanda accomplished significantly more than she had in the previous nine months with Wix. Tasks that once took 45 minutes now happen in minutes. Her new student conversion rate hit nearly 90%, with prospects regularly mentioning the helpful email reminders that guided them to purchase their first package. The automated sequences work so well that Amanda sometimes forgets they're running until clients compliment the emails she created. Financial clarity finally arrived. Amanda can now see exactly where her money comes from and where it goes, giving her the business insight she desperately needed. Her website editing became so straightforward that community members noticed the improvement, commenting on how much time and effort she'd clearly invested. Most importantly, the user-friendly design works perfectly for her less tech-savvy demographic. Her 45+ students can easily navigate bookings and payments, removing barriers that might have kept them from returning. As Amanda puts it: "The moment your guys's doors open, I get a response like, hey, Amanda, I hope you're having a good day. Here's how to do this. Here's a video on how to walk through it." "Arketa is a game changer," Amanda reflects. "It's astronomically amazing in every single way." She's already recommended Arketa to fellow studio owners, telling them, "When you guys want to switch, you let me know, because my team's awesome." *Today, Amanda runs Soul Stretch Yoga with confidence, knowing her business systems support her mission of helping her community slow down and reconnect. She can focus on what she does best: creating a safe space where people can connect their mind, body, and soul.* --- # Proof in the Profits: Arketa Studios Grow 47% in One Year July 9, 2025 · Community + news > Studios that switch to Arketa see real results. On average, they grow revenue by 26% in 6 months and 47% in their first year. With nearly 3,000 more bookings and over $58K in added revenue after 12 months, Arketa isn’t just a platform—it’s a growth engine. Canonical: https://www.arketa.com/blog/proof-in-the-profits-arketa-studios-grow-47-in-one-year --- When you’re running a studio, growth doesn’t just mean more bookings, it means building a sustainable business that supports your community, your team, and your long-term vision. At Arketa, our goal has always been to make that growth easier and faster. That’s why we built a modern platform that goes beyond just bookings and payments. We help you streamline operations, attract new clients, keep members engaged, and get the data you need to make confident business decisions. But we wanted more than anecdotes. So we pulled the numbers. We analyzed data from studios using Arketa and looked at their growth over time. The results were consistent, and impressive. Here’s what we found. ## Six Months on Arketa: Revenue Growth You Can Feel The first few months after switching to a new platform can be critical. You’re learning the system, moving your community over, and setting new workflows in motion. With Arketa, studios don’t just adjust, they accelerate. ### Here’s what happens in the first 6 months: **- Revenue increases by 26% on average** - That’s an additional **$18,657 in earnings per studio** - Studios also see nearly **986 more bookings on average**‍ This kind of growth doesn’t happen by accident. Studios are able to drive more revenue because Arketa is built to make everything easier. ## One Year In: Long-Term Growth, Real Results Six months is exciting. But what about a full year? Studios that stay on Arketa continue to grow, and in many cases, they accelerate even faster. ### At the 12-month mark: **- Revenue jumps by 47%** - Studios earn an average of **$58,040 in additional revenue** - They see an average of **2,951 more bookings**‍ That means nearly $60K in new revenue in just one year. You’re growing by making it easier for clients to book, buy, and stay engaged. Whether you’re running a yoga studio with a hybrid model, a Pilates business focused on privates, or a wellness brand offering everything from teacher training to merch, Arketa’s flexibility allows you to grow in the way that makes sense for *you*. ## What’s Driving These Results? The growth we’re seeing across our studios isn’t about gimmicks or hacks. It’s about giving business owners the tools and support they need to run a modern fitness or wellness business. Here are just a few of the reasons Arketa delivers results: ### All-in-One Platform No more juggling Zoom, Stripe, Mailchimp, and four other logins. Arketa brings everything into one place: scheduling, payments, marketing, video, and more. ### Client Experience With a sleek booking flow, Arketa makes it easy for your clients to sign up, join a class, or watch on demand. Every touchpoint feels professional, simple, and seamless, creating a consistent experience that builds trust and loyalty. ### Automation Designed to Generate Revenue Automate your emails, promotions, and follow-ups so clients stay engaged—and you can spend less time behind the desk. ### Data You Can Actually Use Our analytics dashboard gives you real-time insights into bookings, revenue, client behavior, and more, so you always know what’s working. ### ‍Onboarding & Support From day one, you’re not alone. Our team helps you set up your studio, migrate your data, and get your systems running smoothly. And once you’re live, you’ll have access to round-the-clock support via live chat and email. ### Digital-First Tools Offer livestreams, build an on-demand video library, sell digital products, and create multiple income streams beyond your four walls. ## Why This Matters Running a studio is personal. It’s your passion, your livelihood, and your community. And yet, too many studio owners are stuck using outdated platforms that slow them down. These numbers prove what we already know: when you have the right tools and the right support, growth becomes a lot more achievable. If you’re still relying on duct-taped systems, confusing dashboards, or poor customer support, it might be time to make the switch. ## See the Results for Yourself Arketa helps studios earn more, book more, and grow faster. Whether you’re just getting started or looking to take your business to the next level, we’re here to help you build something that lasts. [Book a demo](https://www.arketa.com/book-a-demo) to see what Arketa can do for your studio. --- # We Just Raised $15M to Build the Future of Wellness Business Technology June 9, 2025 · Community + news > We're thrilled to announce our $15 million Series A funding round, led by Inspired Capital. This milestone is a validation of what we've believed from day one: wellness professionals deserve technology that empowers their growth, not holds them back. Canonical: https://www.arketa.com/blog/series-a-fundraise --- Today, we're thrilled to announce our $15 million Series A funding round, led by Inspired Capital. ([Read the full press release here](https://insider.fitt.co/press-release/arketa-raises-15m-series-a-wellness-operating-system/).) This milestone represents more than just investment dollars—it's validation of what we've believed from day one: wellness professionals deserve technology that empowers their growth, not holds them back. And a huge thank you to our investors who believe deeply in this vision as well: Inspired Capital, First Round Capital, and Y Combinator. ## What this means for you If you're already part of the Arketa community, here's what won't change: our commitment to the fast, human support you rely on and the intuitive platform that makes running your business easier. We're doubling down on what matters most to you. "We couldn't live without Arketa. It's vital to our daily operations," says Rachel Hirsch, Co-Founder of [Empowered Yoga Studio](https://empoweredyogastudio.com/). "The team at Arketa is what makes it so magical. Everyone really does care about our business and wants the experience to be strong and better. They are constantly evolving their services and their products to make sure that that's the case." What will change? We're investing deeply in the technology that will define the next chapter of wellness business management. If you want to be part of our journey, we’re hiring across all teams to support what’s next.  Check out our [Careers Page](https://www.arketa.com/careers) to learn more. ## Building your AI-powered staff multiplier The wellness industry is booming—projected to reach $80 billion by 2029—but too many studio owners are still buried in administrative tasks instead of focusing on what they do best: transforming lives through movement and community. That's why we're expanding our AI features designed to be your ultimate staff multiplier. Imagine automated customer service that captures leads and answers questions while you sleep, intelligent scheduling that optimizes your class roster, and marketing tools that know exactly when to reach your clients. Our goal isn't to replace the human connection that makes your studio special—it's to free up your time so you can focus on building those personal relationships. ## Beyond booking: your complete operating system We started as booking software, but our vision has always been bigger. With this funding, we're accelerating our evolution into the complete operating system for wellness businesses. Whether you're managing class schedules, processing payments and payroll, engaging clients through your branded app, or analyzing your business performance, everything should work seamlessly together. "I love using Arketa. It's well rounded—scheduling is there, you can upload videos, see studio income," shares Alli from [In Flow](https://www.inflowwstudio.com/). "I love it because of the response time, and the true hospitality. And the constant innovation. I feel like I'm always getting an email that something new is launching and that's really cool." We're expanding into new markets and building the infrastructure that will help wellness businesses of all sizes—from solo instructors to multi-location studios—operate smarter and grow faster. ## Reliability you can count on As more studios trust us with their daily operations, we're investing heavily in platform reliability and performance. You shouldn't have to worry about whether your booking system will work during your busiest registration period or if payments will process smoothly during a flash sale. Teresa from [College Park Yoga](https://www.collegeparkyoga.com/) puts it perfectly: "We only need to spend 30 minutes per month on 'IT' related things now that we're using Arketa. With our previous tool we were spending 10 hours per week." ## Our commitment to the wellness community To every studio owner who's trusted us with their business, every instructor who's recommended us to a friend, and every team member who's helped us understand what the industry really needs: thank you. You've shaped Arketa into what it is today. We're not just building software—we're building the foundation that will help bring wellness to more people through thriving, profitable businesses. The wellness professionals who dedicate their lives to serving others deserve tools that work as hard as they do. This is just the beginning. We're excited to show you what we're building next. --- # Enhance Your Booking Experience: 3 Powerful New Appointment Features April 9, 2025 · Product updates > We're excited to introduce three new appointment features: a waitlist system for fully-booked slots, service-based availability, and trainer-based availability. These enhancements will help you capture more bookings, optimize your scheduling, and provide greater flexibility for both your business and your clients. Canonical: https://www.arketa.com/blog/enhance-your-booking-experience-3-powerful-new-appointment-features --- In the competitive world of wellness businesses, your booking platform can significantly impact the client experience. That's why we're excited to announce three valuable new appointment features designed to optimize your booking experience and provide the flexibility both you and your clients deserve. ## 1. Never Miss a Client with Waitlist Functionality We've all experienced it: a client wants to book, but all slots are full. Instead of turning them away, our new waitlist feature keeps them engaged and ready to claim any last-minute openings. ### How It Works: - When no appointment times are available, clients can click the prominent "Notify Me" button - They'll select their preferred time range (e.g., "Between 4pm-8pm") - Add optional notes about their flexibility - Receive instant confirmation that they're on the waitlist When a spot opens up that matches their criteria, they'll automatically receive a notification email with a direct booking link. This means no more missed opportunities and happier clients who appreciate your effort to accommodate them. **Pro Tip:** This feature works similarly to the waitlist systems in OpenTable and Resy, making it instantly familiar to your clients. ## 2. Custom Service-Based Availability Different services require different schedules. Now, you can customize availability for each service you offer with incredible precision. ### What You Can Customize: **- Start and end times** that can vary by day (e.g., extended hours on weekdays, shorter weekend hours) **- Available days** for each service (set different operating days for different services) **- Breaks or blackout periods** within your operating hours (perfect for lunch breaks or group classes) For example, you can set your sauna to be available Monday through Friday from 9:00am to 11:00pm, while limiting personal training to 6:00am to 10:00pm on the same days. The system also supports recurring schedules with exception handling for holidays or special events, plus conflict validation to prevent booking errors. ## 3. Trainer Service-Based Availability Take your scheduling flexibility even further by allowing each trainer to define their own availability per service. ### Real-World Application: This feature is perfect for staff members who offer different services on different days or times. For instance, Becca might offer personal training on Mondays and Wednesdays, but massage therapy only on Tuesdays and Thursdays. Another trainer might prefer to schedule nutrition coaching sessions in the morning and strength training in the afternoon. With trainer service-based availability, your staff has complete control over when they offer each service. ## The Benefits for Your Business These new appointment features deliver multiple advantages: **- Increased booking opportunities** through waitlist functionality **- More efficient resource allocation** with service-specific scheduling **- Greater staff satisfaction** through personalized availability settings **- Enhanced client experience** with more booking options and flexibility Ready to implement these features? They're available now in your dashboard. Log in today to start configuring your new appointment settings and watch your booking efficiency transform. --- # Meet Arketa AI: The Assistant Built Specifically for Fitness Studios March 10, 2025 · Product updates > Learn how Arketa AI can save your studio 10+ hours weekly, cut staffing costs by approximately $2,000 monthly, and convert more leads with 24/7 response times. Canonical: https://www.arketa.com/blog/meet-arketa-ai-the-assistant-built-specifically-for-fitness-studios --- ## Contents - Arketa AI, a new way to manage your studio - Speaks your brand language: AI that sounds like you - Focus on clients, not screens: Free your team from constant messaging - Turn inquiries into revenue: 24/7 lead conversion - Ready to See Arketa AI in Action? ## See Arketa in action Take a personalized demo with a fitness industry expert to discover how Arketa AI can help you automate routine tasks and convert more leads into paying clients, or [view FAQ about Arketa AI](https://help.sutrapro.com/en/articles/10366506-ai-your-new-studio-assistant). [**Book a Demo**](https://www.arketa.com/demo-add-on) In today's competitive wellness landscape, it's increasingly challenging to balance quality support with efficient business management. As studios grow, owners and staff find themselves spending less time teaching and more time responding to the same questions about schedules, policies, and bookings. New clients reach out at all hours expecting immediate responses, while existing members need consistent support. Without 24/7 availability, studios risk losing bookings and potential revenue when they're focused on classes or simply taking well-deserved time off. The solution? Automate routine client communications while maintaining your studio's unique voice – making it possible to deliver fast, consistent support without being glued to your phone. ## Arketa AI, a new way to manage your studio Arketa AI is your AI-powered studio assistant. It handles repetitive inquiries, manages bookings, and responds to clients 24/7 so you can focus on what you do best – creating exceptional experiences for your clients. Unlike generic AI tools, **Arketa AI is specifically built for fitness and wellness businesses**, understanding your unique needs from day one. Here are three key ways Arketa AI helps studio owners: ## Speaks your brand language: AI that sounds like you Your studio has a unique voice and approach that resonates with your community. Arketa AI keeps this essential element of your brand by learning and adapting to your communication style. With Arketa AI: 1. 1.  Your assistant naturally adopts your studio's tone, vocabulary, and communication patterns, whether that's energetic and motivational or calm and mindful. 2. 2.  It applies your specific policies consistently, handling everything from cancellation rules to pricing questions exactly as you would. The result is seamless communication that feels authentic to clients while saving you 10+ hours weekly. ## Focus on clients, not your inbox: Free your team from constant messaging The most valuable moments in your studio happen during face-to-face interactions with clients, not while typing responses on your phone. Arketa AI helps your team redirect their energy where it matters most. **Some common tasks Arketa AI handles:** **-** "What classes are available tomorrow?" - "Can I get on the waitlist for Wednesday's 5PM class?" - "Where do I park for my first visit?" - "What should I bring to my first class?" By managing these routine inquiries, Arketa AI helps reduce staffing costs by up to $2,000 monthly while allowing your team to be fully present with the clients in front of them. Improve your work-life balance and devote more time to client experiences when you’re freed from constant messaging. ## Turn inquiries into revenue: 24/7 lead conversion Every unanswered message represents potential lost revenue. When prospective clients reach out after hours or during busy periods, the difference between an immediate response and even a 5 minute delay can determine whether they book with you or your competitor. **Arketa AI ensures no opportunity goes missed by:** - Responding instantly to booking inquiries at any hour - Guiding new leads through your class options based on their interests - Answering common objections or concerns that might prevent booking - Following up appropriately to nurture prospects toward conversion Studios using Arketa AI say it’s a game-changer for their business. Arketa AI's ability to engage immediately when interest is highest transforms more inquiries into paying clients, directly impacting your revenue and growth as a studio. ## Ready to See Arketa AI in Action? Learn how Arketa AI can save your studio 10+ hours weekly, cut staffing costs by approximately $2,000 monthly, and convert more leads with 24/7 response times. Book a demo today to see how Arketa AI can transform your studio growth. [**Book a Demo**](https://www.arketa.com/demo-add-on) --- # 6 Essential Settings to Save Time and Boost Productivity October 18, 2024 · Product updates > Arketa's business settings are designed to enhance efficiency and improve client experience. From setting booking restrictions to automating unpaid reservations, these strategies streamline operations and foster community engagement. Discover how these tools can help you create a thriving environment for both clients and staff. Optimize your wellness business today for better results and growth! Canonical: https://www.arketa.com/blog/6-essential-settings-to-save-time-and-boost-productivity --- ## 6 Essential Settings to Save Time and Boost Productivity As a wellness business owner, time is a precious commodity. With the right settings you can optimize your operations, get back time to focus more on your clients and less on administrative tasks. Here are six powerful settings to consider implementing that can streamline your processes, improve customer satisfaction, and ultimately, elevate your business. ### 1. Set Booking Restrictions Take control of who can sign up for classes by implementing booking restrictions. This feature is especially useful for advanced classes that require prior experience or those designated for members only. You can manually add tags to client profiles or use the Arketa Marketing Suite to automate the tagging process. For example, set up an automation to tag clients after they've attended a specific number of classes or create tasks for front desk staff to add tags manually. Booking restrictions ensure students meet prerequisites for classes like advanced Pilates or intermediate dance. Another great use case is requiring clients to have a consultation before booking certain classes at more specialized studios. ### 2. Add Guest Passes to Memberships Enhance your membership offerings by incorporating guest passes directly into your pricing plans, allowing you to choose between permitting members to use their credits for guests or including a set number of guest passes each billing cycle. This approach not only serves as a valuable tool for growing your client base but also provides an exciting perk for existing members. Consider hosting monthly “bring-a-buddy” days or running promotions that encourage current members to invite friends to experience your studio. By leveraging this strategy, you tap into the power of community marketing, as satisfied members share their positive experiences with friends and family, fostering authentic connections and loyalty to your studio. ### 3. Eliminate Duplicative Pricing Plans Do you have multiple pricing options for the same product, one with an intro offer and one without? Now you only need one. Eliminate duplicative Membership pricing options that include ‘Intro Offers’ by selecting ‘Allow purchasing multiple times without discount’. This setting prevents members who have completed an intro offer from seeing it listed again on a membership plan. This setting cleans up the pricing page by removing the need to recreate the package without the intro offer. Reducing the number of choices helps clients make quicker, more confident decisions—ultimately leading to more sales. ### 4. Enable Unpaid Reservation Resolver One of the most significant challenges for wellness business owners is managing unpaid reservations. The Unpaid Reservation Resolver feature addresses this issue head-on by automating the process of handling unpaid bookings, allowing you to save time and reduce the stress associated with managing no-shows. When enabled, Arketa automatically checks for any unpaid reservations 24 hours before the class starts. Instead of spending time manually resolving unpaid bookings or following up with clients, the automated resolver takes care of this for you. This is especially beneficial for busy studio owners and staff, allowing them to focus on providing excellent customer service and delivering quality classes. By ensuring that clients are charged before attending a class, you protect your business’s revenue. This is particularly important for high-demand classes where no-shows can lead to significant lost income. Clients appreciate a seamless experience, and this feature ensures that they don’t have to deal with any last-minute payment issues. It also reduces the friction that might occur if they show up to class without having paid. If a client has not completed their payment, the system offers two key options: ‍**Charge Payment Method**: The system attempts to charge the client's payment method on file. This means you won’t have to chase down clients for payments or worry about lost revenue due to no-shows. **Cancel Unresolvable Reservations**: If the system cannot charge the client, it will cancel the reservation automatically. This helps you maintain an accurate class attendance list and frees up spots for other clients who might be waiting to book. ### 5. Display Spots Remaining Create a sense of urgency and encourage clients to sign up for classes by displaying the number of spots remaining during the checkout process. This feature taps into the psychological principle of FOMO (Fear of Missing Out**)**, motivating clients to act quickly when they see limited availability. By showing how many spots are left, you create a competitive environment that encourages immediate bookings, helping to maximize attendance in your classes. This simple yet effective setting can significantly boost your booking rates, ensuring that your classes are filled to capacity and enhancing your studio's overall profitability. ### 6. Block Booking When Subscription Fails Prevent clients from booking classes if their subscription fails. Arketa recommends enabling this setting to avoid complications with unpaid bookings. This is especially crucial for both digital platforms and brick-and-mortar studios where managing payment failures can be a headache. By blocking bookings for clients with failed subscriptions, you protect your revenue and maintain a smoother operational flow. ### Conclusion Implementing these six settings in your wellness business can significantly enhance efficiency, improve client satisfaction, and contribute to a thriving community. By streamlining your booking processes, simplifying pricing structures, and automating time-consuming tasks, you can focus more on what truly matters—providing exceptional wellness experiences and building lasting relationships with your clients. Want to learn more about this and other great Arketa features? Check out our [FAQ page](https://help.sutrapro.com/en/collections/3621299-add-on-branded-website) or [book a demo](https://meetings.hubspot.com/katie-donham/initial-add-on-calendar-round-robin?__hstc=180107643.4684a73ba37b058ce7c67d05baa86758.1717431956094.1726609189828.1726612579844.97&__hssc=180107643.6.1726612579844&__hsfp=1400577961) today. --- # Arketa Forms: Streamline Lead Capture and Client Information Management October 3, 2024 · Product updates > Incorporating Arketa’s Intake and Lead Forms into your daily operations, you’ll streamline your lead capture, enhance client experiences, and ensure that the information you gather is actionable. With powerful customization options, seamless integrations, and analytics, Arketa empowers you to grow your wellness business with ease. Read on to learn how to use them in your business. Canonical: https://www.arketa.com/blog/arketa-forms-streamline-lead-capture-and-client-information-management --- At Arketa, we understand that wellness business owners—whether running a yoga studio, Pilates class, or hosting retreats—need tools that simplify operations, attract new clients, and provide excellent client experiences. That’s why we’re excited to introduce **Arketa’s customizable Intake and Lead Forms**, designed to help wellness businesses collect the right information with ease, increase lead generation, and elevate your clients' experience. ### What Are Lead Forms? Lead forms are digital forms that collect information from potential customers (leads) who express interest in your business, products, or services. Typically, they ask for details like a lead’s name, email address, phone number, and specific preferences or needs. The information collected helps businesses qualify and follow up with leads in a personalized manner. ### What Are Intake Forms? Intake forms, on the other hand, are designed to capture client information before a class, appointment, or event. These forms help businesses gather critical details such as: Injury history, experience level in specific classes, special needs or preferences, and personalized data, like shoe size for spin studios or other gear-related details. These intake forms can be customized for each class offering and embedded directly into the booking process. For instance, when a client signs up for a spin class, they can fill out an intake form that asks for shoe size and preferred bike settings, ensuring a tailored experience as soon as they arrive. For private sessions, an intake form might ask about injury history or specific goals to personalize the session. ### Capture More Leads and Gather Key Information Whether you're collecting sign-ups for a new retreat, gathering personal preferences before a one-on-one session, or tracking potential clients at a pop-up event, Arketa’s Intake and Lead Forms empower you to collect crucial information, wherever and whenever needed. Our forms are designed to be as flexible as your business: - **Embed forms** on your website, share them **via dynamic links**, or add them directly to your class sign-up process - Capture the right information at the right moment with **custom intake fields** tailored to your business - This seamless lead capture tool helps you grow your client base while improving the quality of the information you collect ### Customize to Fit Your Business Needs No two businesses are the same, and that’s why **Arketa Forms** are completely customizable. Our **Form Builder** allows you to design forms that align perfectly with your brand and collect the specific data you need: - Add as many fields as you want, including **drop-down menus, short answers, checkboxes, client birthday, client shipping address**, and more to personalize your intake forms and capture relevant information. - Easily style your forms with your **brand colors and fonts**, ensuring that every aspect of the form feels cohesive with your business. - Whether you need to gather detailed health information for a private class, or simply collect email addresses from new clients, Arketa gives you the flexibility to design forms that meet your exact needs—quickly and intuitively. ### Seamless Integration and Automation to Arketa Marketing Suite Beyond capturing information, Arketa’s Forms are built to integrate directly into your business workflows. Once a form is submitted, client data is automatically organized and tagged, allowing you to manage leads efficiently and improve client follow-up: - **Automatically tag clients** based on the form source and add them to custom automations. - Easily link forms to a client’s profile, giving you a holistic view of each client's needs, preferences, and history. - Add **custom lifecycle stages** to **track leads** and **create custom lead sources** for your business. For example, if a client fills out a form indicating interest in a teacher training program, Arketa will automatically assign the lead source and lifecycle stage connected to your form. This makes tracking your lead sources and understanding your business growth simple and intuitive. ### Real-World Examples: How Wellness Businesses Use Arketa Forms Wondering how your business might use Arketa’s forms? Here are some practical examples: **Before a Private Session**: A client booking a private session will fill out a custom intake form to provide info like their experience level, injury history, and goals. This data is automatically added to their profile, helping instructors tailor the session to the client’s needs. **Presales and Upselling**: Whether launching a new studio or promoting additional services like nutrition coaching, Arketa’s forms can help you build interest even before you make a sale, providing an easy way to initiate conversations and upsell clients. **Retreat Center**: Hosting a wellness retreat? Arketa’s forms can collect interest from participants via a form embedded on the retreat’s website or shared via dynamic links on social media. The data is automatically sorted into lead stages for seamless organization. **Teacher Training Programs**: When promoting a teacher training, you can send out a form link through social media or email, collecting certifications, availability, and experience. The responses are tagged to each client’s profile for easy categorization. **Partnerships with Local Businesses**: Partner with local businesses like coffee shops by creating a form with a **QR code**. Place it on their counter, and potential clients can scan it to register for an offer. The form will tag each lead source, so you know which businesses are driving the most referrals. **Free Guide Paywalls**: Offer a free downloadable guide on your website, requiring clients to fill out a form before accessing it. You capture their contact information while giving value—and track which leads came from the guide.**‍** ***Get started today*** *and see how Arketa’s customizable Intake and Lead Forms can transform the way you capture and manage leads!* Want to learn more about this and other great Arketa features? Check out our [FAQ page](https://help.sutrapro.com/en/collections/3621299-add-on-branded-website) or [book a demo](https://meetings.hubspot.com/katie-donham/initial-add-on-calendar-round-robin?__hstc=180107643.4684a73ba37b058ce7c67d05baa86758.1717431956094.1726609189828.1726612579844.97&__hssc=180107643.6.1726612579844&__hsfp=1400577961) today. --- # Arketa Reports 2.0: The Ultimate Tool for Data-Driven Success September 11, 2024 · Product updates > In the fast-paced world of wellness, having the right data at your fingertips can make all the difference. Whether you're tracking sales, analyzing client retention, or assessing the performance of your classes and instructors, accurate and timely insights are crucial. But let’s face it—sifting through spreadsheets, exporting data, and manually manipulating information in Excel or Google Sheets can be time-consuming and overwhelming. Canonical: https://www.arketa.com/blog/arketa-reports-2-0-the-ultimate-tool-for-data-driven-success --- Introducing **Arketa Reports 2.0**, our most powerful and advanced reporting feature yet. Designed specifically for wellness businesses, Arketa Reports 2.0 takes the guesswork out of data analysis, giving you the exact insights you need to run and grow your business—all in just a few clicks. ## **Why Arketa Reports 2.0?** Arketa Reports 2.0 isn’t just another reporting tool; it’s a comprehensive solution built to meet the unique needs of wellness studio owners and operators. Here’s how it can transform your business: ### **Run Reports in Minutes** Time is precious, and Arketa Reports 2.0 ensures you don’t waste a minute. With over 45 pre-built reports directly available in your dashboard, you can instantly run the most critical reports with a single click. No more searching for data or spending hours calculating results—our reports automatically pull in the relevant data, providing you with instant calculations and the insights you need to make informed decisions on the fly. ### **Custom Data Visualization** Every business has unique needs, and Arketa Reports 2.0 gives you full control over how you view your data. With easy drag-and-drop reordering of columns, checkboxes to include or exclude specific data points, and powerful filter controls, you can tailor your reports to show exactly what you need. Whether you’re sorting data by customer, class name, instructor, or date range, Arketa makes it easy to find the precise insights you’re looking for. ### **Gain Powerful Insights** Data is only as good as the insights it provides. Arketa’s pre-built reports are not just about numbers—they’re designed to help you understand your business better and grow it. Dive deep into reports like ‘Attendance Analysis’ and ‘Retention’ to learn which classes are the most popular, which times work best, and which instructors are driving the most revenue. With these insights, you can make strategic decisions that boost your bottom line. ### **Favorite Reports for Quick Access** At Arketa, we understand that every wellness business is different. That’s why we’ve made it easy to save and favorite your customized reports for quick access. Whether it’s a daily sales report or a weekly retention analysis, you can store your most commonly used reports and access them with just a click, eliminating the need to recreate them every time. ### **Why Choose Arketa Reports 2.0?** We built Arketa Reports 2.0 with one goal in mind: to simplify your life as a wellness studio owner. By automating data pulling, providing intuitive data views, and offering custom filtering, we’ve eliminated the need for manual data manipulation and complex spreadsheet work. Now, you can focus on what you do best—running your studio and serving your clients—while Arketa takes care of the reporting. ### **Get Back to What You Love** Running a wellness studio is more than just a job; it’s a passion. And with Arketa Reports 2.0, you can spend more time doing what you love and less time managing data. Let us handle the numbers while you focus on delivering the best experience for your clients. Ready to elevate your business? Explore Arketa Reports 2.0 today and discover how easy it is to make data-informed decisions that drive growth. Want to learn more about this and other great Arketa features? Check out our [FAQ page](https://help.sutrapro.com/en/collections/3621299-add-on-branded-website) or [book a demo](https://meetings.hubspot.com/katie-donham/initial-add-on-calendar-round-robin?__hstc=180107643.4684a73ba37b058ce7c67d05baa86758.1717431956094.1726609189828.1726612579844.97&__hssc=180107643.6.1726612579844&__hsfp=1400577961) today. --- # Transform Your Wellness Business’ Online Presence with Arketa’s Branded Websites August 29, 2024 · Product updates > Before developing our Branded Websites Builder, we noticed that many wellness businesses faced challenges with existing website solutions. These solutions were often difficult to customize, required multiple logins, expensive, and didn’t offer an integrated experience. We wanted to change that by creating an all-in-one platform that streamlines the entire process. Canonical: https://www.arketa.com/blog/transform-your-wellness-business-online-presence-with-arketas-branded-websites --- ## **Transform Your Wellness Business’ Online Presence with Arketa’s Branded Websites** In today’s digital age, your website is the cornerstone of your wellness business. It’s where potential clients first interact with your brand, learn about your services, and ultimately decide whether to book with you. But creating a high-converting, professional website that truly reflects your business can be daunting—especially if you’re juggling the demands of running a studio. That’s where Arketa’s Branded Websites come in. ## **Why a Branded Website Matters** A beautiful, professional website isn’t just a nice-to-have; it’s essential for attracting and converting clients. Your website is often the first impression clients have of your business. It needs to showcase your brand, make booking and purchasing packages effortless, and serve as a hub for client engagement. Most importantly, it must be optimized to rank on search engines, acting as a powerful lead generator that brings in new business. However, creating such a website traditionally required hiring expensive developers, learning best practices, and managing multiple tools—until now. ## **Introducing Arketa’s Branded Websites Builder** Arketa’s Branded Websites Builder is designed specifically for fitness and wellness businesses, offering an all-in-one solution that eliminates the need for multiple tools and accounts. Here’s how it works: **Instant Website Generation:**  Say goodbye to the days of starting from scratch. Arketa automatically generates a fully functional website using the data you’ve already entered into your Arketa dashboard. With proven templates optimized for the wellness industry, your website will be ready to go in no time.**‍** **Fully Customizable and Easy to Use:**  Whether you’re tech-savvy or not, our intuitive drag-and-drop interface allows you to customize every aspect of your site. You can choose from a variety of templates and personalize them with your brand’s colors, fonts, and content.**‍** **Optimized for SEO:**  Arketa’s Branded Websites are built with SEO in mind, ensuring your site meets all the requirements for speed, security, and search engine visibility. This powerful backend helps you make data-informed decisions to drive more traffic to your site.**‍** **Studio and Website Management All-in-One:**  With Arketa, your studio and website management are centralized in one place. This means no more juggling different tools and logins—everything you need is within a single dashboard.**‍** **Seamless Integration:**  Arketa’s builder pulls data directly from your dashboard, populating your website with the essential information clients need to know about your business. This seamless integration saves you time and ensures consistency across your brand.**‍** **Widgets That Shine:**  Never lose a sale with Arketa's built-in widgets, expertly designed to showcase your classes, on-demand library, and more. These widgets are the star of your website, allowing clients to book directly without ever leaving your site. Arketa websites are crafted to make these widgets stand out, with customizable filters so clients can easily find exactly what they’re looking for. Whether you’re promoting classes, events, courses, or appointments, your offerings will always be front and center, ensuring a seamless and engaging client experience. ## **Why We Built This** Before developing our Branded Websites Builder, we noticed that many wellness businesses faced challenges with existing website solutions. These solutions were often difficult to customize, required multiple logins, expensive, and didn’t offer an integrated experience. We wanted to change that by creating an all-in-one platform that streamlines the entire process. With Arketa’s Branded Websites, partners can now instantly generate beautiful, optimized websites directly from their Arketa dashboard. The process is quick, intuitive, and doesn’t require any technical skills. Plus, with everything hosted on the Arketa platform, partners enjoy a more streamlined, cohesive experience. ## **Why Partners Love Arketa’s Branded Websites** Our partners have embraced Arketa’s Branded Websites because they offer everything they need to succeed online: **Professional, High-Converting Designs:** Built specifically for fitness and wellness businesses, our templates are proven to convert visitors into clients. **Time and Cost Savings:** No need to hire developers or research best practices—Arketa takes care of it all, allowing you to focus on what you do best: running your studio. **Full Control and Customization:** You can easily edit your website whenever you want, without needing to consult anyone else. It’s your brand, digitized and under your control. **Integrated Widgets for Maximum Engagement:** With Arketa, your website isn’t just a static page. It’s an interactive platform where clients can book classes, access your on-demand library, and more—all without leaving your site. This seamless experience keeps clients engaged and helps you convert more leads into paying customers. ## **Ready to Transform Your Online Presence?** With Arketa’s Branded Websites Builder, creating a professional, high-converting website has never been easier. Whether you’re looking to attract new clients, enhance your brand, or streamline your operations, Arketa provides the tools you need to succeed—all in one place. Don’t let your website hold you back. Start building your Arketa-powered site today and take your wellness business to the next level. Want to learn more about this and other great Arketa features? Check out our [FAQ page](https://help.sutrapro.com/en/collections/3621299-add-on-branded-website) or [book a demo](https://meetings.hubspot.com/katie-donham/initial-add-on-calendar-round-robin?__hstc=180107643.4684a73ba37b058ce7c67d05baa86758.1717431956094.1725052359199.1725376071094.73&__hssc=180107643.9.1725376071094&__hsfp=1400577961) today. --- # 4 Essential Email Automations Every Wellness Business Should Turn On August 14, 2024 > Want to build automations, but not sure where to start? Well, we built the 4 most important types of marketing automations, and all you have to do is set them live. Save hours strategizing and creating your own automations with our pre-built automation playbooks specifically designed for wellness businesses. Canonical: https://www.arketa.com/blog/4-essential-email-automations-every-wellness-business-should-turn-on --- Playbooks also serve as a great building block to create your own, or easily customize automations and touchpoints in a matter of minutes. Marketing automations are essential for wellness businesses that want to outperform the competition with client communications that communicate the right message at the right time. Supercharge revenue, increase customer loyalty, and grow your business with these smart marketing automations. ## 1. Nurture New Clients with Welcome Series Nurturing relationships from the very first interaction is vital for creating long-term clients. Arketa’s Welcome Series playbook is designed to help you make a lasting first impression. This automation welcomes all new subscribers and identifies those just beginning their journey with your studio. It also offers an incentive to encourage their first purchase or class booking. **First Visit Follow-Up:** After a client's initial visit, this campaign sends a personalized follow-up to thank them and encourage a return visit. This simple yet powerful touchpoint can significantly increase the likelihood of a second visit, turning first-timers into regulars. **New Member Welcome**: Celebrate the day someone becomes a member with a special message that highlights the benefits of membership. This playbook not only makes new members feel valued but also nurtures their journey, helping them to fully integrate into your community. According to [Invesp](https://www.invespcro.com/blog/welcome-emails/), welcome emails generate 4x more opens and 5x more clicks than standard emails, making them 86% more effective than regular newsletters. By setting up these nurturing automations, you can generate 320% more revenue per email than with other promotional emails. ## 2. Automate Reviews to Boost Your Online Presence A high volume of positive business reviews is directly linked to ranking higher on search engines and increasing revenue. Within minutes, one of your most powerful business tools, Google reviews, can be put on autopilot to increase studio visibility and credibility. **Leave a Google Review**: Arketa’s automation playbook for Google reviews takes the guesswork out of asking for feedback. It ensures that happy clients are prompted to leave a review, helping you to consistently build a strong online reputation. According to [Reputation](https://reputation.com/training/guides/fast_stats_in_orm.pdf), businesses with fewer than 82 reviews typically earn 15% less revenue, while those with 200 reviews or more earn nearly twice as much. By automating the review process, you ensure that every satisfied client has the chance to boost your studio's online presence. ## 3. Celebrate Milestones to Increase Loyalty People love to be recognized for their achievements, and your clients are no different. By celebrating milestones, you show your clients that you notice and appreciate their commitment, which can significantly boost loyalty. **Milestone Celebrations**: From their first class to their 100th, our Milestone playbooks send personalized messages to celebrate your clients' accomplishments. Whether it’s an email or an SMS, these touchpoints serve as a powerful motivator, encouraging clients to continue their journey with your studio. According to [Forbes](https://www.forbes.com/advisor/business/software/email-marketing-statistics/#:~:text=Anniversary%20emails%2C%20which%20celebrate%20customer,recipients%20to%20make%20additional%20purchases.), anniversary and milestone emails generate nearly seven times more revenue than bulk emails. This underscores the importance of acknowledging and celebrating your clients, making them feel valued and encouraging further engagement. ## 4. Re-Engage Clients with Retention Campaigns Every studio experiences client churn, but that doesn’t mean you have to let those clients go without a fight. Arketa’s retention-focused playbooks are designed to re-engage clients who haven’t visited in a while or who have canceled their memberships. **We Miss You**: This playbook targets clients who haven’t booked a class recently, sending them a personalized message that encourages them to return. By automating this process, you ensure that no client slips through the cracks. **Cancellation Flow**: For clients who have canceled their memberships, this automation sends targeted communication aimed at winning them back. It could include special offers or a simple reminder of what they loved about your studio in the first place. Personalized retention emails generate six times higher transaction rates than generic emails, making this automation a powerful tool in keeping your client base engaged and active. ## Turn On These Automations and Watch Your Studio Thrive With Arketa’s pre-built automation playbooks, you can take your wellness studio’s email marketing to the next level. By nurturing new clients, automating reviews, celebrating milestones, and re-engaging lost clients, you’ll create a seamless and personalized experience that keeps clients coming back—and keeps your studio growing. Ready to get started? Explore Arketa’s automation playbooks and turn on the tools that will help your studio thrive today. Want to learn more about this and other great Arketa features? Check out our [FAQ page](https://help.sutrapro.com/en/collections/3621299-add-on-branded-website) or [book a demo](https://meetings.hubspot.com/katie-donham/initial-add-on-calendar-round-robin?__hstc=180107643.4684a73ba37b058ce7c67d05baa86758.1717431956094.1726609189828.1726612579844.97&__hssc=180107643.6.1726612579844&__hsfp=1400577961) today. --- # Unlock the Power of Automation with Arketa's New Pre-Built Playbooks August 1, 2024 · Product updates > At Arketa, we understand the challenges wellness business owners face in maintaining consistent, personalized communication with clients. That’s why we’ve made using automations easier than ever with our new pre-built automation playbooks. Designed specifically for wellness businesses, these playbooks take the hassle out of managing client interactions, allowing you to focus on what you do best – running your studio. Canonical: https://www.arketa.com/blog/unlock-the-power-of-automation-with-arketas-new-pre-built-playbooks --- ### **Effortless Automation for Your Studio** Our pre-built automation playbooks cover a range of essential touchpoints, from welcome emails and milestone celebrations to win-back campaigns for lost clients. Implementing these playbooks is straightforward: simply select a playbook and set it live. In minutes, you'll be creating high-converting, personalized, and engaging automated touchpoints for your customers. ### **Playbooks Designed for You** **Create Automations in Minutes**: We've identified the most critical automations for your business and built them for you. Just choose a pre-built automation, and it will generate end-to-end copy, emails, and texts, all branded with your personalization tokens. You can set it live as is or customize the copy and add or delete touchpoints to fit your studio’s unique needs. ### **Powerful Triggers for Seamless Engagement** **Instant Communication**: Turn on automations and let them do the work for you. Our powerful triggers send communication touchpoints to clients instantly based on actions such as booking their first class or reaching their 100th class milestone. These automations ensure you never miss an important customer milestone, keeping clients engaged at the right time with the right message. ### **Boost Client Retention** **Personalized Touchpoints**: Keep your clients engaged with personalized communications. Automate welcome emails and texts to new clients, educating them on your studio's offerings. Celebrate loyal clients' achievements with milestone emails that recognize their accomplishments and encourage their ongoing commitment to your studio. ### **Win Back Lost Clients** **Re-engagement Campaigns**: Don’t let a client go cold. Our custom triggers allow you to automatically re-engage clients who haven’t booked a class in a while or who have canceled their memberships. This eliminates the need for time-consuming tracking and manual messaging, ensuring you never miss an opportunity to re-engage and retain your clients. ### **Goal Oriented Sequences** **Track Conversions**: Arketa's pre-built playbooks are designed to help you reach conversion goals, from clients booking a specific class or purchasing an intro offer.  A conversion goal is the best way to measure campaign success - it provides a clear objective, allowing you to assess effectiveness. By defining specific actions or outcomes you want clients to take, you can gain valuable insights, and optimize campaigns for better results. ### **Experience the Arketa Difference** With Arketa’s pre-built automation playbooks, maintaining client engagement has never been easier. Spend less time managing client communications and more time growing your fitness studio. Try Arketa today and see the difference our automated solutions can make for your business. Ready to get started? Explore our automation playbooks and transform your client communication strategy now. --- # NEW: Updated Branded Mobile App June 25, 2024 · Product updates > At Arketa, we're thrilled to announce a significant enhancement to our Branded Mobile App feature for iOS users. We understand that every fitness business is unique, and now, our latest update empowers you to fully customize your mobile app like never before. Our enhanced app builder puts the power in your hands to create an app that reflects your brand identity seamlessly. Canonical: https://www.arketa.com/blog/new-branded-mobile-app --- ## **Exciting News: Your Branded Mobile App Just Got Even Better!** ## **Why Customize Your Mobile App?** Your mobile app is more than just a tool—it's an extension of your brand's identity and a powerful way to engage with your clients. By customizing your app to reflect your unique offerings and style, you create a memorable user experience that fosters loyalty and sets you apart from the competition. Arketa is currently the only platform allowing partners to fully customize their app. Say goodbye to cookie-cutter apps, that all look the same. ## **What's New?** **Fully Customizable Homepage:** Now, you have complete control over what your clients see when they open your app. Our new homepage customization feature allows you to choose from a variety of widgets including 'Milestones', 'Promo Card', 'Upcoming Reservations', 'Favorites', and more. You can also opt for a minimalist look with no homepage at all—it's all about what suits your business best. **Styling Options:** Consistency is key when it comes to branding. With our updated app builder, you can effortlessly customize the colors of your app to align with your brand's palette. Upload your logo as the app icon and select background images that resonate with your brand story—all with just a few clicks. **Customizable Menu Bar:** Tailor your app's navigation to fit your specific offerings. Choose which tabs to include on your menu bar—whether it's 'Home', 'Pricing', 'Schedule', 'Community', or any other feature that matters most to your clients. This flexibility ensures that navigating your app is intuitive and seamless. Not only choose what goes on your navigation bar, but how it is displayed. Choose from a variety of icons that best match your studios branding and toggle on-and-off headings under each icon. **Easy Updates in Real-Time:** Managing your app's content and appearance is now easier than ever. Within your Arketa dashboard, you can instantly toggle features on and off, rearrange widgets on your homepage with a simple drag-and-drop interface, and experiment with different color schemes—all with real-time updates reflected immediately in your app. ## **Get Started Today!** Ready to elevate your client experience with a branded mobile app that's as unique as your business? Visit our website to learn more about how [Arketa's](https://www.arketa.com/features/branded-mobile-app?utm_campaign=Product%20Updates&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--nulQLSVSiCWwtzCaQ-eC3czdynWtXD32hrxw5nkF7JTByfflpXCYeF34xGF_F_F-u4heA) enhanced features can help you achieve your goals. Whether you're launching a new fitness program, promoting special offers, or simply enhancing communication with your clients, our customizable app builder is designed to grow with your business. At Arketa, we're committed to empowering fitness and wellness studios like you with innovative tools that simplify your operations and amplify your brand presence. With our newly enhanced Branded Mobile App for iOS, you have everything you need to create a personalized app experience that reflects the essence of your fitness business. Want to learn more about this and other great Arketa features? Check out our [FAQ page](https://help.sutrapro.com/en/articles/9508649-customizing-the-mobile-app) or [book a demo](https://meetings.hubspot.com/katie-donham/initial-add-on-calendar-round-robin) today. --- # How Pilates Lab Grew by Modernizing with Arketa’s Branded App May 16, 2024 · Case studies > Pilates Lab modernized their business using Arketa's customized booking software and branded mobile app. The switch led to improved client engagement, operational efficiency, and market differentiation, contributing significantly to the studio's growth. Canonical: https://www.arketa.com/blog/how-pilates-lab-grew-by-modernizing-with-arketas-branded-app --- ## **About Pilates Lab** Pilates Lab, located in Baltimore, Maryland, was founded by Chandler Eldreth in November 2022. Her goal for the studio was to modernize the practice of Pilates, building a unique method based on the classical Pilates foundation. Initially, Chandler ran the studio alone, handling everything from teaching to administrative duties. As the studio expanded, Chandler sought a booking software and branded mobile app that could deliver the unique experience she was trying to provide. ## **The Challenge: Finding a Software That is Both Beautiful and Efficient** Chandler faced several challenges while finding a software to elevate Pilates Lab. Firstly, she wanted to give her studio an edge over the competition, avoiding booking software’s like Mindbody, which offered no competitive advantage. > “I was really looking for a way to differentiate myself as a studio amongst those other studios. I immediately ruled out Mindbody because every single one of them was on Mindbody.” Pilates Lab also needed a branded mobile app that aligned with the studio's aesthetic and allowed for personalized customization beyond what other software could offer a boutique studio. Other branded app options were too generic and lacked the customization Chandler needed to reflect Pilates Lab's unique ethos and modern approach. “What sets PL apart from nearby studios is our branded app. Having a dedicated app has created a sense of loyalty and commitment with clients, instead of being on other apps besides my competitors.” Also, starting out as an owner-operator, Chandler needed a software that could offer a modern, intuitive interface while maintaining operational efficiencies so she could focus on teaching and her clients, and less on administrative work. ## **The Solution: Switching to Arketa for a Customized Experience** Pilates Lab's journey to finding a booking software that met their needs took a significant leap forward with the switch to Arketa. > “I really appreciated Arketa’s clarity and transparency. With other software I felt as though I was misled by sales oriented processes, and that never felt like it was the case with Arketa.” Chandler found other software’s branded apps to feel fake and inefficient. Arketa’s customizable app gave Pilates Lab the edge they needed in a crowded market. She says: > “Having the branded app has allowed people to further invest in Pilates Lab and think of it as a successful business. Everyone is shocked when they come into the studio and see that I am not a franchise.” Pilates Lab found value in thoughtful features, such as the bulletin board, scheduling recurring appointments and the ability to make real-time updates to classes and packages without any lag. This ensured that Pilates Lab could meet their clients' needs without their booking software getting in the way. ## **The Results: Arketa's Team and Branded App Transformed Pilates Lab** Chandler’s positive Arketa experience started at onboarding, she says “Arketa’s onboarding was mind blowing to be honest with you. The onboarding process on other software, like Glofox, was nonexistent. The Arketa team was super patient and committed with me.” Chandler also found they were successful in maintaining clients through the migration, which meant her revenue didn’t dip at all from the switch. Chandler loved working with the Arketa team because of their transparency and helpfulness, she says: > "I appreciate Arketa's full transparency and dedication to serving clients, just like I serve mine in my studio. Their commitment mirrors my own business values. They've been a big help, which makes me their biggest cheerleader." One of the key features for Pilates Lab was having a branded app, which enhanced the studio's credibility and gave them a leg up on competing studios. > “The app gives us recognition, a sense of loyalty and commitment from our clients and sets us apart from other studios nearby.” Pilates Lab found everything they were looking for with Arketa: a beautiful interface to elevate their brand, a knowledgeable and helpful team and the features. All of these factors have contributed to Pilates Lab's growth, leading Chandler to expand her team by hiring new instructors. > “A big software company wouldn't care about my boutique studio. They wouldn't care about what my specific needs were and that has certainly proven not to be the case with Arketa. I feel really solid that I made the right choice with Arketa.” --- # Arketa raises $7.6M to help studios grow beyond classes April 10, 2024 · Community + news > Building the infrastructure for the future of fitness. Canonical: https://www.arketa.com/blog/arketa-raises-7-6m-to-help-studios-grow-beyond-classes --- After tearing both of my ACLs playing softball and 5 knee surgeries, I turned to yoga to help heal. I quickly fell in love with yoga, completed my 200 hour RYT & group fitness cert, and immediately started teaching. I saw firsthand that high-quality fitness studios can have a transformative impact on the lives of both students and teachers, but also learned that studio owners and instructors were not being compensated accordingly. That’s why I teamed up with Josh, an incredible engineer and world champion Ironman, to create [Arketa](https://www.arketa.co/). We exist to increase access to wellness by helping studios grow beyond classes. ### COVID forced the wellness industry to evolve. There is no doubt that the fitness and wellness industry has been hit hard by COVID. [22%](https://www.clubindustry.com/industry-news/22-percent-gyms-have-closed-292-billion-revenue-lost-covid-19-hit) of U.S. health clubs and studios have closed since the pandemic and thousands of instructors have been laid off. Even before COVID, opening a gym could cost upwards of $500,000, and 50% of studios that open end up closing their doors. As these businesses look towards a better future, software that can provide stability and growth is crucial. Studios that quickly evolved to meet customer demand for hybrid wellness experiences are now forced to cobble together too many tools to keep up — from websites to payments to video libraries and community platforms on top of in-studio booking software. ### **Combining in-studio classes with new monetization layers is the future.** People love the convenience of working out at home: new parents can take a quick class while children nap, and remote workers can get in some quick cardio between work calls. This shift to digital is permanent and requires studios not only to re-think their offerings but to monetize beyond the studio. The best part is that studio revenue is no longer limited by physical space. Clients coming back to in-person experiences are also now looking for more than just classes — they’re looking for community. Retreats, 30-day programs, and courses can all be run through Arketa. Retail and e-commerce allow businesses to unlock yet another layer of revenue. ### **Arketa is the first wellness business platform that helps you grow beyond classes.** With Arketa, a single dashboard makes it easy for studios to sell anything from online content to in-person teacher training by copying and pasting “widgets” into existing websites. Everything is 100% customizable, from colors to fonts. In 30 minutes or less you can have an entire storefront set up — no technical skills required. Below are some of our most popular offerings beyond in-studio class management: - **Group classes and appointment scheduling:** Offer in-person and/or livestream services. - **Video libraries, courses, and education: Monetize video library, sequenced programs, or educational videos.** - **Experiences and retreats: Offer multi-day experiences, teacher trainings, and retreats.** - **Community interaction: Create community with video commenting, forums, and membership only groups.** - **Branded retail: Sell mats, towels, and sweatshirts in-person or on your website.** - **Flexible, contactless payments: Provide flexibility for your students with memberships, and bundles through Apple Pay, Google Pay, and ACH.** ### **Customers are growing their businesses by up to 5x with Arketa.** We’re excited that we’re already supporting thousands of customers including Free People Movement, Turf Studio Vancouver, KK Sweat (NYC-based studio) and top fitness influencers like Lindsey Harrod. Our customers transact millions of dollars of revenue per month and have grown their business by up to 5x using Arketa to grow beyond classes. “*Since being with Arketa for one month, this is the first time our classes have consistently been on waitlists, our memberships have gone up, and our students LOVE having an app right on their phone to access our schedule and virtual content. I am so glad we pulled the trigger and made the switch!” -* Allie Labate, Studio Owner at [vyb studio](https://vyb-studio.com/) ### **We’re looking forward to the future of wellness.** Today we’re excited to announce that we’ve raised $7.6M from First Round Capital, Amity Ventures, Fitt Capital, Y Combinator, and other incredible investors. We’re grateful for our investors, advisors, and especially our early customers. You are the future of the industry, and we’re so humbled to work alongside you to build a future where anyone can scale a studio — no matter what kind of wellness business you run. ##### **If you’re interested in learning more about how studios are growing beyond classes, please reach out to us** [**here.**](https://www.arketa.co/book) **I can’t wait to share more about what we’re building.** --- # How to Get Started with Facebook Ads April 10, 2024 · Tips + tricks > Learn how to get the most from your budget on Facebook: the how, when, why...And the three most common mistakes made. We sat down with media expert Samantha Fine to talk about all things marketing, specifically how to crack the nut that is Facebook Advertising. Canonical: https://www.arketa.com/blog/how-to-get-started-with-facebook-ads --- You’ve poured sweat (literally) into your business and have all of your business tech systems in place. Your community is showing up for your amazing fitness or wellness classes and programs and they love what you are building. The next question everyone has is…how do I grow my community? Should I spend my hard-earned dollars on ads? We sat down with media expert [Samantha Fine](https://sutrapro.com/arketawebinars/videos/checkout/fUzI34vRLyEieCucWZVy) to talk about all things marketing, specifically how to crack the nut that is Facebook Advertising. Here are some top tips from our conversation. ### **Facebook Ads should play a major role in your marketing strategy** Don’t worry, you don’t have to have a degree in marketing or have a design background. And…you don’t have to have a large budget! Facebook ads for fitness and wellness entrepreneurs can be done on a small budget! The fitness industry has the highest conversion benchmark- 14.29%! We are now seeing that studios and instructors with a virtual presence succeed more  in reach and engagement through Facebook and Instagram advertising. With an online fitness studio, online gym, and hybrid gyms, the opportunity to grow and scale your community is unlimited. Building Facebook Ads into your marketing mix will help to generate new leads and eventually turn them into paying customers and loyal members of your community. ### **Marketing Cycle vs Funnel** If you’ve spent any amount of time with a marketing consultant or searching online, you’ve probably heard about the “marketing funnel.” Samantha suggests we reframe our strategy and approach it with an ongoing cycle called the A B ‘N’ C Method. **AB = Audience Builder.** Build up your on and off platform audiences through organic social and ads. **N = Nurture** your audience by adding value and creating a relationship through continued email marketing and organic social posts as well as re-targeted ads. **C = Convert.** Drive sales of your paid offer and make that money. ### **3 Common Mistakes** **Once you’re ready to get started, watch out for these three common mistakes** 1. Pushing the promote/boost button on an organic post without a goal or tracking. If you want to see results from your advertising efforts you need to create a data-driven strategic framework. 2. Not using the right objective. When you align the Facebook objectives with your business goal and consumer journey, your ads are more likely to get your audience to take your desired action. 3. Not targeting the right audience. Take time to understand your target audience and dig deep into their aligned interests, their struggles, needs, wants and desires. ### **Time to get started** **Here are 3 simple ad types to get you on your way with only $5/day.** 1. **Lead Generation.** Generate efficient leads and build both an on and off-platform audience that you can nurture with emails, organic and/or ads 2. **Video View Ads.** Build your social audience while educating, building trust and getting more eyes on your content. 3. **Retargeting Ads.** Reach more of your existing audience and engagers. ### **Wrapping things up** We are with you. This marketing thing is its own animal and can feel like too much to dive into. But taking small steps towards your growth is so worth it for the health and longevity of your business. You have all of the tools in your hands to grow the fitness or wellness business of your dreams. Your ideal clients are out there waiting to hear from you. If you want to learn more about Samantha Fine, you can find her online at the links below. **Learn with Samantha:** [**https://www.ninesixteenmedia.com/learn-with-me**](https://www.ninesixteenmedia.com/learn-with-me) **Main Website:** [**https://www.ninesixteenmedia.com/**](https://www.ninesixteenmedia.com/) **Follow on IG:** [**https://www.instagram.com/ninesixteenmedia/**](https://www.instagram.com/ninesixteenmedia/) **Want to watch the full replay?** [**Check it out here**](https://community.sutrapro.com/c/resources/getting-started-with-facebook-ads-053dc6f3-4036-4af9-aa57-44ae1c03f340) --- # Announcing Arketa’s New Studio Dashboard: A fresh dashboard built for scale April 10, 2024 · Product updates > With the rapid growth of our fitness businesses and the increasing success of our studios, it was time for Arketa to build our infrastructure so that we are built to scale. Canonical: https://www.arketa.com/blog/announcing-arketas-new-studio-dashboard-a-fresh-dashboard-built-for-scale --- With the rapid growth of our fitness businesses and the increasing success of our studios, it was time for Arketa to build our infrastructure so that we are built to scale. You can access the new dashboard [here](https://dashboard.arketa.com/dashboard). ### Appointment Booking Made Easy: Rooms and Resources We understand that your time is valuable, and you don't want to spend it navigating complex systems or learning new software. That's why our appointment booking calendar is designed with a user-friendly interface with advanced filtering and quick actions next to the client profile to easily resolve unpaid appointments, sign liability waivers, and much more. You have the flexibility to define different rooms and allocate resources according to your specific needs. Whether you run a fitness studio with multiple workout spaces or offer an ice bath, sauna or fun services in the lobby, our calendar allows you to effortlessly manage appointments. We believe that every business has its unique style and branding. Our appointment booking calendar lets you tailor the look and feel of your schedule to match your brand identity. Choose from a range of vibrant colors to represent different appointment types, ensuring that your calendar is visually appealing and easy to navigate. Additionally, our calendar supports customized icons, making it even easier for you to identify specific appointment types at a glance. Sometimes, you need to dedicate time for tasks, meetings, or personal commitments that aren't open for appointments. Our appointment booking calendar simplifies this process by allowing you to block off time when you're unavailable. This feature ensures that you have complete control over your schedule, preventing double bookings. ### Point of Sale Reimagined Our POS system is designed with a user-friendly interface that allows you to streamline your sales process effortlessly. The most commonly purchased items are conveniently displayed at the top of the screen, making it quick and easy for your staff to locate and process transactions. This intuitive design minimizes errors and speeds up the checkout process, ensuring smooth and efficient customer interactions. We understand the importance of efficiency in a fast-paced environment. Our POS system enables you to navigate to any page in the dashboard without leaving the point of sale screen. This means you can access important information such as the client profile, reports or the class check-in screen without ever leaving the screen. It’s also mobile-friendly, allowing you to make sales on smartphones or tablets. Our POS system offers comprehensive sales management features, allowing you to easily adjust prices, and quantities, and apply discounts or promotional offers. Additionally, you can track which staff member is responsible for selling specific items, enabling you to identify top performers, incentivize your team, and monitor inventory movement accurately. With these capabilities, you can effectively manage your sales operations, optimize profitability, and make informed business decisions. Similar to our previous interface you can accept cash, credit or use our payment terminals to complete payments easily behind the desk. ### Customize your own sidebar You can easily enhance your productivity by utilizing the "Favorites" feature on the sidebar, allowing you to pin frequently accessed tabs for quick and convenient access with just a click. Pin the most used tabs directly to the top. ### Client Profile Personalized Our fitness booking software's new client profile feature offers the benefits of easily pinning customer information on the side bar, charging customers to freeze or pause memberships, effortlessly resolving unpaids, searching through reservations, adding credit to clients' accounts, all in an intuitive interface that saves you valuable time behind the desk. ### Automated Penalties Our latest update to the fitness booking software introduces an advanced feature that allows you to automate the charging process for late cancellations or no-shows, ensuring you can easily enforce your policies. With this enhancement, you'll receive email notifications informing you of the clients who will be charged, providing you with transparency and control over your revenue. Additionally, you can customize the charging policies based on different criteria such as membership status, package type, or class type, allowing for flexible and tailored approaches to different client segments. --- # Recording Your Perfect Zoom Workout April 10, 2024 · Tips + tricks > There’s nothing quite as satisfying as recording a class that you *know* is going to make people sweat and release all of those endorphins. But how can you record a Zoom workout class that’s clean, smooth, fun, and engaging all at once? Canonical: https://www.arketa.com/blog/recording-your-perfect-zoom-workout --- There’s nothing quite as satisfying as recording a class that you *know* is going to make people sweat and release all of those endorphins. But how can you record a Zoom workout class that’s clean, smooth, fun, and engaging all at once? By using Zoom and adding in some of our top tips, you can create Zoom workout videos that inspire your online fitness community to keep coming back for more. Scroll on to see our favorite ways to make Zoom workouts the best workouts. ‍ #### 1. Set up your space Even though you’re not *physically* in the studio, your students want that studio experience. Don't have space? No worries, the reason your students are taking your class is they want YOU in your element. Don't be afraid to let your personality shine through with photos, your couch, or your succulent collection. To start your space prep journey, check your wi-fi connection. If it’s not strong, you may want to consider switching to your strongest Internet room. This way, you won’t start buffering mid-Burpee. Once you’ve confirmed a quick connection, look at your lighting. You want great lighting that makes it easy for your students to see your moves and follow your class. Dim lighting can make the class hard to follow, especially when teaching complex moves or fast routines. Then after you’re well-lit, turn your attention to the backdrop. A half-eaten pizza box doesn’t exactly give off oasis-yoga vibes, so you’ll want to set the scene for your class. Add intentional decor, but remember, less is always more. Once your space is set up and ready to go, turn your attention to your headspace. Take a deep breath and give yourself an affirmation. Your Zoom workout class is about to be awesome. #### 2. Test it out If you’re feeling nervous, that’s totally normal. Test out your audio and camera by doing a dress rehearsal for the class. This way, you’ll be able to pick up any details that feel ‘off.’ You’ll also be well-equipped to crush that dance routine or smoothly go through your Vinyasa flow. You can also make your first class an open house or keep it exclusive to your most engaged students. With arketa, you’re in control and can mark a class as hidden or only accept friends and family. #### 3. Make your audio awesome Hearing you and having bumpin’ music is key to a great class. Your students will look to your vocal cues to stay engaged, inspired, and on track. When it comes to audio, you have a couple of options. You can use nothing, work out in a quiet room and rely on them playing their own music OR you can have a whole audio setup going on. We recommend using at least a mic or AirPods and sharing your computer audio so you get that crisp in-studio feel. But if you’re hardcore or rely on awesome music to fuel your class, you may want to look into a USB mixer, mic set, speaker, and collection of connection cables to create a full-on ambiance. #### 4. Tech it up If you’re not a tech person, that’s all good. Zoom is a super intuitive software tool, but you’re going to want to check a few things. Make sure your Zoom settings are where you want them (audio, camera, view, etc.) along with waiting rooms and passwords. This will make the online workout class experience super smooth. If you ever want more Zoom tips, arketa puts a bunch right inside your dashboard. We also integrate with Zoom so your settings will be exactly the same as how you set them up. #### ‍ 5. Hit it! When it comes to hitting that “Go LIVE” button...have fun with it! Add in still images within your videos with catchy ‘let’s sweat’ titles or play your favorite on-brand intro song. Your class is getting pumped for their day, so be generous with the amount of personality you show and allow your community to connect with you as they would in a physical studio. Then, hit record, take a deep breath, lead that awesome workout and shower your students in compliments during that much-needed cooldown. And feel free to keep the room open after for questions or feedback from students and to take a sweaty selfie. #### 6. Prep the recording You did it! And now you’re going to do it again and again for those who couldn’t make it. Grab your Zoom recording from either the Cloud or your computer and upload it for your community. Take a fun selfie before you record (if you can remember!) to create a high-quality preview image. Add in helpful product links to the description and promo that new class. Make sure you follow up with your students after class so you can keep putting out workout content that will inspire them to grow. Get them stoked to take another class from you. Upload your videos into an on-demand library so your students can watch at their own convenience. Arketa offers unlimited video storage and hosting and custom filters so it’s easy for your students to come back and watch your classes. By using Arketa, you can easily turn sporadic Zoom workouts into a close-knit fitness community. With intuitive features, you can start to build a library of workout videos, sell courses and digital products, support your students and grow your online brand. With a multitude of marketing tools and analytics functions, you can watch your fitness business grow from a few students to a group of die-hard regulars. Click the button below to get started today! --- # How Creating an Online Class Library Quadrupled a Fitness Instructor's Sales April 10, 2024 · Case studies > Your online class library can elevate your entire fitness business. Hear how one fitness instructor skyrocketed her business by investing in this new way of growing her community. Canonical: https://www.arketa.com/blog/how-creating-an-online-class-library-quadrupled-a-fitness-instructors-sales --- It’s no secret the world wants to find community online and accomplish their fitness goals from the comfort of their home--even before the pandemic, we saw this. That’s why we’ve seen fitness instructors creating YouTube videos, LIVE Zoom classes, and recorded workouts to reach their communities. As for Savannah Freed, she took things one step further and created an entire library of on-demand fitness classes for her students. The result: She’s making 4x more in sales. That’s why we sat down with her and asked her to spill all her secrets in this informative interview--and we’re going to share it all with you! This way, fitness instructors like you can reach your students easily and grow your fitness business through your online fitness studio. **Q: What were you doing before you created an online class library?** A: Before creating my on-demand class library, I was hosting drop-in workout classes. I loved teaching them but had to be LIVE to be making money. When I created the library and filled it with recordings, I started making money while asleep. ‍ **Q: What are your recommendations for creating an on-demand library?** A: I think the biggest thing is not to overthink it. Think about what your most popular fitness content is, then start creating those videos. 20-30 online workout videos tend to be the sweet spot because it’s not overwhelming but gives your students a great library to choose from. You also want to go for variety to keep your subscribing students interested. You can have a few 5-minute quick classes and some 75-minute hardcore classes to also vary the intensity and time interval. I also like labeling them beginner, intermediate and advanced so each student can choose their level, stay engaged and feel like your classes are tailored to their specific fitness level. And my #1 tip is to ORGANIZE. You want to make it as easy as possible for your students to find exactly what they need. You never want to hit them with 100s of videos and no organization, ‘cause they’ll get super overwhelmed. ‍ **Q: How do you save time when it comes to recording content?** A: Easy. I turn my live classes into my recordings. I do this about 90% of the time, so I rarely film outside of my online fitness classes. Recycling the content saves so much time and also gives my videos great energy since they were once a live class with upbeat, sweating students. So I know my community will love them. ‍ **Q: Can you give us any pro tips?** A: Of course I can! My #1 tip is to always think of your students when building your library. Think of their wants, needs, and process for working out. I highly recommend building out a section called “This week’s picks” so your returning students can easily find your new videos. If you have engaged students that are always coming back for more, this section will ensure they still get fun, inspiring content. My second pro tip is for the new students that just landed on your page. Create a section for them called “Where to start.” This way, they can quickly choose a video and get started on their fitness journey with you. It does a great job of taking away selection fatigue. With these two tips, your content will continue to appeal to both new and returning students. ‍ **Q: You quadrupled your income! Can you tell us more about that?** A: Before my on-demand online class library, I was relying on live-streamed Zoom classes. I could only do so many of those per week, so it made growth a lot slower. When I created the library, I promoted it organically on my fitness Instagram. I just put my Arketa page in my Instagram bio and direct my students to the link. It’s so easy! My followers turned into my students and subscribed monthly for all of my virtual workouts. This quadrupled my income, and now I don’t have to worry about finding other income streams. ‍ **Q: How can you keep your students engaged, so they continue coming back for content?** A: Retention is all about engagement. I love keeping my students engaged with promo codes for live classes and referral programs. I also offer monthly challenges through Arketa to keep my students looking forward to the next one. Arketa makes it really easy to collect data on my clients, so I’m always able to reach out to my regulars and new subscribers for feedback. This way, they feel like they’re building the community with me. I think constant communication definitely makes a big difference in how much your subscribers feel loved and supported. ‍ Ready to craft your own online fitness studio and have results like Savannah? Learn exactly how you can start recording classes and creating your own online library. --- # How Denver Yoga Social Leveraged Arketa for a 145% Sales Boost April 9, 2024 · Case studies > Established in 2021 by Shannon Chalmers, Denver Yoga Social has become a cornerstone of Denver’s wellness and yoga community. Offering a diverse array of yoga experiences, from adoptable puppy yoga to rooftop sessions and even happy hour yoga, they have rapidly amassed a devoted following.… Canonical: https://www.arketa.com/blog/case-study-yoga-studio-revenue-growth --- ## **About Denver Yoga Social** Established in 2021 by Shannon Chalmers, Denver Yoga Social has become a cornerstone of Denver’s wellness and yoga community. Offering a diverse array of yoga experiences, from adoptable puppy yoga to rooftop sessions and even happy hour yoga, they have rapidly amassed a devoted following. Committed to fostering a sense of community through yoga, they’ve not only attracted thousands of customers but have also formed partnerships with local businesses, enriching the broader community. By recognizing the demand for wellness events that are both social and playful, they’ve united yoga enthusiasts on and off the mat. ## The challenge: An innovative business calls for innovative software Initially, Denver Yoga Social relied on an event management platform to handle sales and bookings as they embarked on their journey. However, with events across various locations in the city, customers had to purchase individual tickets for each class, creating a cumbersome experience and missing out on potential revenue. Shannon aspired to introduce class packs and memberships but found her existing booking platform lacking this capability. Shannon sought a solution to scale the business and enhance the customer experience. While exploring alternatives, Shannon discovered that many options were overly complex and couldn’t accommodate multiple locations, potentially confusing students. ## The solution: **Flexibility, affordability, and exceptional support with Arketa** She eventually found Arketa, which, “seemed to have the most flexibility and was perfect for my business.” Arketa makes hosting events at multiple locations simple for the user and the host. The flexibility allowed Denver Yoga Social to start offering class packages to improve the customer experience, and streamline internal operations, “Being able to easily integrate it [Arketa] to our website made it really easy for staff to be able to check people in.” As Shannon mentions, Arketa works with studios and instructors to deliver the most useful features, while offering unmatched customer service, “[Arketa’s] customer support team is immediately responsive which is fantastic. They are there for whatever I need.” Denver Yoga Social also found Arketa’s pricing to be a standout feature: > “The average yoga software out there does about half of what Arketa does and is double the price. It’s amazing that your price is lower, and you do so much more than these other software solutions.” ## The Results: A remarkable 145% surge in sales with Arketa's features With Arketa, Shannon unlocked the potential of her business by introducing class packs and memberships. “Instead of customers checking in for just one class, we can now offer them class packs and memberships, encouraging them to return. Once they have a membership or a class pack, they’re committed to using it.” Arketa’s flexibility seamlessly aligned with Denver Yoga Social’s multi-location business model, unlocking class packs and membership options that fostered loyalty and drove a remarkable 145% year-over-year increase in revenue. > Our revenue has grown one hundred and forty-five percent since using Arketa over the past nine months. Denver Yoga Social’s growth journey doesn’t stop here; they’re gearing up to launch online classes in the coming months, made effortlessly manageable with Arketa. --- # How Bodycraft launched a studio while growing profit March 25, 2024 · Case studies > As a new studio, Emily initially had reservations about switching to Arketa as her platform. However, the excellent customer support and intuitive software gave her the confidence to make the switch. Now, she is making higher profits and has more time to dedicate to her clients. Canonical: https://www.arketa.com/blog/how-bodycraft-launched-a-studio-while-growing-profit --- ## **About Bodycraft** Bodycraft is a movement studio in Brooklyn, NY, opened by Emily Diers in 2022. Bodycraft offers a wide range of modalities — including pilates, yoga and dance. The studio was founded with the purpose of creating a welcoming community where people of all backgrounds can come together to exercise without judgment in a warm and supportive environment. ## **The call to open a new studio** Emily started her digital fitness journey in 2020 when the pandemic hit. She provided on-demand Zoom classes, private sessions, and a virtual subscription. As things began to transition back to in-person activities, she felt the urge to open a physical location. She said, "I really wanted to have a dedicated space to bring all my offerings together. I felt it was necessary not only for myself, but also for other creators like me." With the launch of their new studio, Bodycraft required booking software that could fulfill all of their requirements. ## **The challenge: Finding a software that fits the needs of the studio** Emily faced a significant challenge when she first opened her studio. She had to use multiple software programs that not only made her life harder, but they also didn't work. She describes the experience with her first booking software: > “I was using MindBody and it was very confusing for the consumer. It was a constant daily struggle that people would have a hard time logging in, and that deterred people from booking.” Emily discovered several other issues with her old software, including unexpected fees, lack of branding, and the absence of important functionalities for running her studio. She had to use multiple software applications for marketing and booking, which was inefficient and created an incoherent brand image. “When using other platforms, it often felt like I was still very much on their platform instead of experiencing Bodycraft. The copy, newsletters, colors and photos should be cohesive, and then the booking page is randomly, not.” The lack of transparency around fees, and poor brand integration drove Bodycraft to search for another software. ## **The solution: Higher profits, cohesive branding and efficiency with Arketa** Emily was looking for software that met all her feature needs. Transparent pricing, brand customization and smooth software were important for Bodycraft to be successful. Emily found all those features in Arketa, > “There's no other additional hidden fees. I'm making more profit now because my bill is lower.” Branding was an important aspect for Bodycraft. Emily says, “I love the ability to brand and customize the site. I'm not very tech savvy, so it felt very easy to embed.” With Arketa, the schedule can seamlessly embed into the website while maintaining the brand's appearance. Emily was able to increase efficiency in her business by using Arketa, and that gave her time back, “the things that are automated within Arketa are saving me a lot of time. And that time can be used for other things.” ## **The results: More time, autonomy and profits led to the success of the new studio** With Arketa, Emily was able to run and market her business in a way that aligned with the Bodycraft brand. The autonomy and support that Arketa provides its partners were crucial for Bodycraft to cultivate a successful new wellness business. > “I would absolutely recommend Arketa to other studio owners. It's a modern booking platform. It feels like it's of the era. It's a responsive team that's helping you problem solve for your business. Arketa allows you to customize, embed and brand things into your site. All of these things are very important for a business owner in 2023. And they deliver.” As a new studio, Emily initially had reservations about switching to Arketa as her platform. However, the excellent customer support and intuitive software gave her the confidence to make the switch. Now, she is making higher profits and has more time to dedicate to her clients. --- # How to Make Your Online Fitness Business Successful November 14, 2023 · Tips + tricks > Ever wonder how you can grow your business through virtual workouts? Here, we’re talking about online fitness programs that will elevate your entire fitness business. Canonical: https://www.arketa.com/blog/how-to-make-your-online-fitness-business-successful --- You love helping people get healthy, and the thought of building an online fitness business feels like a great next step. So what’s stopping you? For a lot of instructors or studio owners, it’s not the commitment to fitness. They have enough of that to hand out to a football team. It’s the business side. The stuff they’d love to ignore. But they can’t. They worry about being able to make enough from doing what they love. They’re also nervous that they’re going to spend all of their time behind a screen, fumbling with tech instead of interacting with their students. And if you’re feeling that way...we get you. That’s why we’re dishing out our 5 favorite fitness business tips so you can set your new business up for success and grow it from the get-go. ### **1. Build a memorable brand** What makes you, you? What is your special sauce? It sounds like a crazy question, but your personality is the secret to your personal brand. When you lean into what makes you who you are, you can easily attract those who want to soak up your energy (and subscribe to your content). If you’re struggling to figure this out, ask your original students, friends, or family members. Maybe they love the way you shout affirmations throughout class or how your cat always interrupts your Vinyasa flow. It could be your fun workout outfits or hilarious sense of humor. Maybe it’s your sequencing, great playlist choices, what you talk about in class, or your ability to always remember your students’ birthdays. All of these aspects of you make up your personal brand. ### **2. Focus on your pricing** We see a lot of fitness instructors rely on donations to stay afloat. You don’t see your grocery store asking for donations in exchange for coffee beans. You have valuable skills, so it’s important to work out a pricing model that pays you fairly. If you’re using a sliding scale, make sure you’re transparent with your students about why you’re using this model. You can always make note of your sliding scale to show your inclusivity if a student needs help paying for access to your community. One Arketa partner, Andrea, was nervous about moving from a donation-based model to a paywall. But when she did it, her students came with her, and said it was ‘the best choice [she] had made.’ She also said this switch helped eliminate content-stealing and comments on her videos. Charging a fair price will establish you as a pro and is a must for growing your fitness business. ### **3. Create GREAT class** Your content, energy, and enthusiasm are what’s going to keep your students interested in your content (and gushing about you!) That’s why focusing on your online fitness programs, and on-demand video library is key. And good news...this is what you’re awesome at. Some things that make a great class are a clear sequence, solid warm-up and cool down, and strong activation of muscle groups. Feel free to use other instructors, IG hashtags, social media, and TikTok for sequencing ideas. Garth, an Arketa partner, struggled to create great classes because he was overwhelmed with all of the logistics of using individual platforms. He was always dedicating time to the back office stuff that didn’t matter. When we centralized his business on Arketa, he went back to doing what he loves most --- making awesome fitness videos! ### **4. Set your business up for growth** There are no bonus points for making your life harder when it comes to growing your fitness business. By setting up systems from the get-go that support your growth instead of hinder it, you can build your community with ease through your online fitness programs. Graylon, a partner of Arketa’s, liked how he could swap out all of the tools he was using and put everything on one platform using Arketa. Centralizing the process made growing his business much easier. So he could focus on the thing he loves! ### **5. Prioritize your time** Lastly, prioritizing your time is a must when you’re growing your business. That’s because there aren’t enough hours in the day to do a bunch of little tasks. We’ve seen businesses grow on Arketa, simply because we made setting up your fitness business and fostering a fitness community super accessible. Tasks like sending an email to students after class, reminding students about payment, emailing class reminders, drawing attention to certain aspects of your library, distributing Zoom links, requesting funds on Venmo, and scheduling private classes are GONE. All of your energy can go into growing your business. When Missy moved to paid classes online, she was shocked at how easily she could use the specialized tech tools on the platform to make the process easy. When Rachel stopped spending time uploading her workout videos to Google Drive, and created an on-demand fitness library...she was able to make fitness her full-time job. Cutting out the admin tasks and making growth easy can be the difference between surviving and thriving. Just think of what you could do with this added time when technology isn’t sucking up your time. **----** Even if growing your business feels a little overwhelming right now, know that you can do this. With simple tips like optimizing your time, creating a consistent brand and investing in systems that make the business side easy, you can build online fitness programs that keep your community coming back for more. --- # How to Make More Money in Your Online Fitness Business November 14, 2023 · Tips + tricks > Adding more members to your community is a great way to grow your online fitness business, but here are 7 creative solutions that’ll help you increase your revenue. No new students are necessary. Canonical: https://www.arketa.com/blog/how-to-make-more-money-in-your-online-fitness-business --- You do what you do because you love it. Showing up for your students each day with contagious energy and endless motivation lights you up, and you want to do it more. But you also have a business to run. By growing your business and generating more revenue, you can feel more secure in your online fitness business. That extra confidence means you show up better and can support your students at an even deeper level. So we want to give you 7 creative things you can do to increase your revenue from your online fitness business. And *hint* none of these require getting more members into your community. ### **1. Automate your payments** Every month, you don’t want to have to think about your community renewing their membership (and they don’t want to think about it either). Make sure you automate those monthly payments or give your students the option to pay yearly. It will keep things running smoothly, and you’ll be able to stop guessing what your monthly revenue will be. Arketa allows you to do this seamlessly. ### **2. Go beyond fitness** Have other special skills that can help your students’ overall wellness? We’re talking deep nutrition knowledge, recovery techniques, and stretching tips. Expand your classes to teach your students these ideas so they can get even healthier. Nutrition coaching especially can speed up the time it takes for your students to reach their goals. If you don’t have another offering, you can always pair up and collaborate with another Arketa instructor. This way, you cross-promote and share your skills with each other’s community. And by adding in other aspects of wellness, you can diversify your offerings and attract a wider student base. More diversity in the community is always more fun. ### **3. Create a premium experience** For your super committed students, how can you give them even more support and opportunities to work with you? Premium offerings let you give your students premium service and command a higher price tag. A great place to start would be 1:1 personal training or small group coaching. And by offering these premium services, you can get to know your students and your community at a much deeper level. ### **4. Encourage a commitment** If you have students paying monthly right now, you have a great opportunity to encourage them to commit to your community. Toy around with 3-month commitments and 1-year commitments. They’ll enjoy a slight discount, and you’ll get peace of mind knowing they’re in it for the long haul. ### **5. Start a challenge** People love challenges and intimate communities. By hosting a 4-week total body blast or 8-week yoga challenge, you’ll give your students something to look forward to. You can also charge extra for these challenges and offer other bonuses for students who are courageous enough to commit to themselves. ### **6. Promote products you believe in** Your students look up to you. They want to know which supplements you take, which leggings you can’t live without, and what your breakfast looks like. If you have those ‘can’t live without’ products in your life, share them with your students. Become an affiliate for your favorite brands so you can earn money whenever a student purchases an item through your code. ### **7. Add in a new member fee** When someone signs up, do they just pay the monthly fee, or do you have any new member costs? If you don’t have any ‘sign-up fees,’ you may want to think about implementing one. It’ll cover the cost of acquiring this new member (think advertising, onboarding, etc.), and it’ll add a nice cushion to your bottom line so you can continue to expand your level of care as your community grows. You can also add new member bonuses like a T-shirt, 1x1 session, or nutrition guide to incentivize this new member fee. If this isn’t the direction you want to go in, you can also implement a 3-month minimum for joining the community. ‍ ### **To wrap it up...**‍ Although it may sometimes feel like more students is the secret to more money in your growing fitness business, your opportunities are much more diverse than that. By increasing the amount that each student spends with you, you can actually make more money in the long run. That’s because it’s much easier to retain a community member (because they already believe in you) than search for someone new. Try some new ways of generating revenue in your business today. Who knows, your students may fall in love with a challenge or really connect with your new nutrition class. The only way to know is to give it a go. --- # How to Keep Your Community Engaged During the Holiday Season November 14, 2023 · Tips + tricks > It can be tough to attend online workout programs during the holidays. In this article, we’re showing you some of our best tips so you can continue to build your fitness business and engage your community during the holiday season. Canonical: https://www.arketa.com/blog/how-to-keep-your-community-engaged-during-the-holiday-season --- The holidays are usually synonymous with great company, mulled wine and present-opening. Oh...and incredible food and massive amounts of cookies. As a fitness instructor, you can really use this season of cheer to keep your community on track and engaged (in moderation, of course) so they can charge into 2023 feeling good. We’ve put together this list of ideas so you can keep your fitness business going strong this December. And more importantly, you can keep your fitness community engaged and excited to stay healthy. ### **Run a Promotion** Everyone loves a good holiday deal. Even though Black Friday is over, there is still time to run a fun holiday promo. Give people a discount if they refer a friend to your community. Host a raffle for a free 1:1 personal training session with you. Give away a stunning water bottle from your favorite brand. You don’t have to get too fancy with it, but a holiday promotion is a great way to spread holiday cheer and increase sales for your fitness business as your community will want to partake in the limited-time offer. ### **Host a Challenge** A themed holiday challenge is a great way to keep your community engaged (and fit!) Give it a fun, holiday-inspired name like “Santa and Squats” or “Holly Jolly Wally Sits.” Your community will love this extra accountability during the holiday season. This way, they can stay on track for their 2023 fitness goals.  If you want to add to your challenge, team up with another instructor’s fitness business. This way, you can cross-promote and get more people into it. The More the Merrier really holds true here. ### **Give Gifts** Want to spread a little more merry? Give out some small gifts to your community. Gift cards, discounts, e-cards, and bonus classes are awesome ways to give back. And it will keep everyone super engaged in your virtual workouts. Another fun idea is to use gifts to incentivize participation in a holiday challenge. See, it all comes full circle when you have a foolproof holiday engagement strategy to keep your community extra fit during this season. ### **Team Up** Holiday cheer is so much better with lots of people. Team up and collaborate with your favorite fitness instructors to add to the holiday spirit. You could partner up for a dance workout or a Christmas tree pose flow party. And yes, the two of you should 100% dress up and work out in festive gear. ### **Prep for the New Year** Some of your students are going to have a harder time staying motivated during the holiday season, but other students are going to want to get a head start on their 2023 goals By offering advice around enjoying Christmas yummies and indulging as they’d like, your students will have permission to enjoy the holidays and continue to move to make their bodies feel goodIf you feel comfortable, you can also host hard conversations about navigating body conversations with family and setting realistic resolutions. Your community will appreciate the integrity. ### **Summing it up...** The holidays are a fun time, but you can make it even better by keeping your community engaged in their health goals and giving them permission to indulge and have some fun. Your virtual workouts have the opportunity to spread joy and movement during this time, and we know you’re going to bring all the cheer this year. --- # How to Choose the Best Playlist for Your Class November 14, 2023 · Tips + tricks > Find music that inspires your fitness students, so they keep coming back for your incredible online fitness class music choice along with your energy. Canonical: https://www.arketa.com/blog/how-to-choose-the-best-playlist-for-your-class --- Whether it’s the soft pop jam that always gets you through a particularly tough crow pose or that hard rock anthem that makes a burpee bearable --- music is everything when it comes to fitness. By cultivating the right playlist, you can make your online fitness classes memorable, exciting, and inspiring. But we know sometimes finding that song that gives your students the extra push they need before cooldown can be challenging. That’s why we’re giving you our best tips so you can create the fire playlist that everyone keeps talking about. ### **1. Find the Vibe** Do you tend to teach hard-core HIIT classes or relaxing Yin hours? What makes a playlist amazing is when it perfectly captures the ‘vibe’ of the class. For example, hard rock and EDM make jump squats feel empowering, while soft vocals can help your students ease into a yoga class. And don’t be afraid to get creative. Even if a song doesn’t feel appropriate for a specific class, your students may love a change of pace. A grungy throwback can make sun salutations feel stronger, while a soft song during cardio can offer a small moment of easing up. Your students will appreciate the little twist. ### **2. Browse Spotify** I’m sure you have go-to songs that always hit in class, but cultivating an entire playlist can sometimes be tricky. Luckily Spotify is an incredible resource for discovering great songs. Use the recommended feature to see what Spotify thinks you would like or steal songs from classes you’ve taken. One thing we love to do is research fitness playlists, give some new songs a good listen, and add those tracks that we instantly connect with. Or if you’re out at the mall or listening to the radio and hear an awesome track, you can use the app Shazam to define it so you can add it later. ### **3. Ask Your Students** People love hearing their jam get played in class. Music is a great way to connect with your regulars. Poll your students and see what genre always gets them feeling good, then craft a playlist that matches their preferences. You might have a community full of secret metalheads or show tunes lovers. By throwing in a community pick, it shows that you’re tuned into your students’ desires. To add even more fun, let your students pick the song when they’re live in your class. Host a poll and if you’re getting a request in the chat or a lot of ‘woo’ responses, you can instantly add the new track to your playlist. You can also make it fun by asking your students to submit songs to a virtual ‘song box’ then choose one from the ‘song box’ every time you record a new virtual fitness class. Just imagine how much a student will light up when they hear *their song*. Remember our hints on email marketing--this would be a great community-[builder email](https://www.arketa.co/blog/how-to-use-mailchimp-to-give-your-students-a-great-experience)--ask for their input in an email. ### **4. Mix It Up** What keeps your online fitness class fun is the novelty of a new song or new playlist every now and again. Who knows? Your students may look up to you to discover fun music to power their independent workouts. If this feels daunting, don’t worry. You don’t have to scrap your favorite playlist just ‘cause it’s a month old. Instead, simply add new tunes when you come across them and take out the ones that are feeling a bit tired and repetitive. This way, the idea of creating a fun, fresh playlist feels easier. ### **5. Find Your Signature Songs** On the flip side, your students are going to associate certain songs with your class. Maybe you always have an Adele moment during cooldown, or Ava Max powers your warm-up track. Whatever your music tradition is, signature songs contribute to your overall brand. We highly recommend having 2 or 3 tunes that you incorporate into your classes regularly. Bonus tip: People tend to remember the beginning or end as opposed to the middle. Play your signature song to start or end class if you’re looking to associate it with your fitness brand. ### **To wrap it up...** If you’re a big music fan, this should feel like a really fun aspect of your classes. But if you’re not, there are so many resources out there to make playlist-building a breeze. No matter your style, we’re sure you can create a fire playlist with ease. Remember, your students are always there for you. Feel free to ask them how they feel about the music choice or if there’s a particular fitness playlist that they love. You don’t have to reinvent the wheel with your music. If you’re inspiring your students to show up and give your class their all, well then, in our eyes...you’re 100% succeeding. --- # Announcing the New Pro Dashboard: A fresh dashboard
built for scale November 14, 2023 · Product updates > With the rapid growth of our fitness businesses and the increasing success of our studios, it was time for Arketa to build our infrastructure so that we are built to scale. Canonical: https://www.arketa.com/blog/announcing-the-new-pro-dashboard-a-fresh-dashboard-built-for-scale --- With the rapid growth of our fitness businesses and the increasing success of our studios and individual instructors, it was time for Arketa to build our infrastructure so that we are built to scale. We've redesigned the entire dashboard from scratch, made it cleaner and faster, to improve your experience! ### Mobile-First Design The new dashboard was designed with mobile in mind, so you can easily manage your business all from your phone. You don't need to lug your computer around everywhere you go just to check on class attendance. ### Client Profile Personalized Our fitness booking software's new client profile feature offers the benefits of easily pinning customer information on the side bar, charging customers to freeze or pause memberships, effortlessly resolving unpaids, searching through reservations, adding credit to clients' accounts, all in an intuitive interface that saves you valuable time behind the desk. ### Customize your own sidebar You can easily enhance your productivity by utilizing the "Favorites" feature on the sidebar, allowing you to pin frequently accessed tabs for quick and convenient access with just a click. Pin the most used tabs directly to the top. ### Automated Penalties Our latest update to the fitness booking software introduces an advanced feature that allows you to automate the charging process for late cancellations or no-shows, ensuring you can easily enforce your policies. With this enhancement, you'll receive email notifications informing you of the clients who will be charged, providing you with transparency and control over your revenue. Additionally, you can customize the charging policies based on different criteria such as membership status, package type, or class type, allowing for flexible and tailored approaches to different client segments. --- # 5 Tips to Elevate Your On-Demand Fitness Library November 14, 2023 · Tips + tricks > Learn how to create online fitness programs that you can use to grow a community and increase your revenue from your fitness business. Canonical: https://www.arketa.com/blog/5-tips-to-elevate-your-on-demand-fitness-library --- Have you been thinking about creating your online fitness library? Or did you even know you should have one or *could* have one? Well we’re here to say it’s time to get started! Having on-demand virtual workouts can make it easier to grow a community and your fitness business. We asked some of our favorite fitness instructors about their best tips on building out this library in **arketa** and they gave us the inside scoop. If you’re looking to create inspiring online workout programs that grow your business...look no further. We’ve listed our top secrets down below. ### **1. Put your *juiciest* content behind a wall** You’re a helper. You want to help your students not only reach their goals, but CRUSH them. But you definitely shouldn’t give them everything for free. Over here, we’re big advocates of giving them a taste of your fitness style, but also giving you the ability to carve out a paid membership and grow your fanbase. Because if you’re putting out high-quality content, you should totally get paid for your endorphin-inducing classes. When we chatted with Ali Abramovitz, the co-founder and CEO of Chorus, she said, “What I like the most...is the membership wall and the ability to host live and on-demand content and put certain content behind the membership wall.” That’s because she was able to share some of her content for free and bring people into her inner circle if they want all her videos. By doing this, you can grow your community and treat those who invest in you as VIP guests. With Arketa, you can put your old YouTube videos behind a wall and use only a couple as free value-building videos. This way you can start to develop a paid library of content quickly. ### **2. Monetize your virtual programs** Creating programs is a lot of fun, but by not monetizing them, you’re missing out big-time. When we chatted with Jen, an Arketa user, she told us how in 2020 she would do free classes once a week on Instagram live. It took her a lot of effort to create these classes, and even though she really enjoyed them it was not a good source of income for her. She really enjoyed them and her clients liked them, but she just wasn’t capturing the revenue she needed to thrive. She needed to formalize these online fitness programs, so she partnered with Arketa. By making this switch and building out a private community, she could put on virtual workouts AND support herself with the added income. The lesson here-- is to do what you love, but don’t be afraid to ask for money. You’re incredible at what you do, and people who adore your fitness classes would love to access all of your materials and pay your membership fees. You can sequence your library into the perfect order so your students don’t even need to think about which classes to take. You can even stack two pieces of shorter content to create a full workout experience for your students. ### **3. Create a fantastic user experience** Rachael, an Arketa partner and founder of MOVE, joined our platform because she wanted a refined, easy-to-use system for her fitness classes. She found herself spending tons of time on the logistical details and not enough time doing what she loves. Streamlining the process for how your students interact with you is an important but often overlooked part of running a fitness business. When your students can easily take action, you’ll notice fewer emailed questions, less time spent on admin work, and more money in your pocket. So take those extra few minutes and make sure your students can easily navigate around your fitness community and find exactly what they need. ### **4. Have a converting site** Your site is your online home for your business. It displays your brand, values, and who you are as an instructor. It should draw in potential students and act as a home for your online business. By investing in your site and designing it to really reflect your business, you’re carving out a space that’s all yours on the Internet. Vida Moktari, the CEO of Strong Body Babes, needed a website...fast. The web designer she hired wasn’t making progress, so we at **Arketa** swooped in. We gave Vida a custom website that was personalized to her unique needs. With intuitive tools, Vida now lets Arketa “power” her on-demand videos for her growing customer base. It may seem like a big step, but having a site is a must-have if you want to grow your library, rank on Google, and  carve out a brand name both in appearance and to search rank on the internet.carve out a branded community. And we’re here to make it easy. ### **5. Bring your energy** When it comes to your on-demand online fitness business, we can’t stress this point enough. It has to feel like you. That means bringing your personal brand, personality, and voice to every piece of communication. On-brand visuals and a streamlined site will make working with you feel authentic and fun. Don’t be afraid to stand out in your videos. Because you being you is what’s going to grow your community. ---- Elevating your fitness library is a great way to grow your online fitness business. Using Arketa to build a community lets you easily have a fitness business that supports others and hands you a nice income each month. With Arketa, you can build an unlimited on-demand library. This means you’ll be able to grow your business and get revenue while you’re catching Zzzzs every night. Click here to learn more about how you can grow your fitness business using Arketa.