# 3 faster ways to read your studio's data in Arketa August 26, 2026 ยท Product updates > Most fitness studio and gym owners want to be more data-driven but struggle to find the time. Here's how three Arketa reporting tools help studios get to the right answers faster. Canonical: https://www.arketa.com/blog/studio-reporting-tools --- Most fitness studio and gym owners want to be more data-driven but can never find the time to actually sit with their reports. Between managing classes, staff, and clients, a reporting deep-dive competes with every other priority. And it usually loses. However, the cost of skipping it adds up. Questions like these come up for every studio owner: Is the intro offer actually converting? Is the marketing worth the investment? What would a 10% pricing adjustment do to retention? Getting clear, fast answers is what separates the studios making confident moves from the ones operating on only a gut feel. According to IHRSA, gyms that improve retention by just 5% typically see 25 to 30% more revenue. The studios closing that gap aren't necessarily working harder. They're getting to the right answers and acting on them. Arketa recently launched three reporting tools built around that premise: surface the most important information automatically, so studio owners spend less time digging through reports and more time doing. Here's what each one does. **Want to know the answers to those questions for your studio?** [**Book a 20-minute demo with our team.**](https://www.arketa.com/book-a-demo) --- ## Claude Reporting MCP: ask questions about your studio data in plain English Finding key insights first requires knowing which reports to pull and the filters to put in place. With many different reports and filter options, this can be a daunting task. Navigating through your studio's data is a skill, and most studio owners are building it alone, in between everything else. Arketa's Reporting MCP takes a different approach entirely. Connected to Anthropic's Claude AI, it lets studio owners type a question in plain English and get a direct answer drawn from their own Arketa data, without navigating menus or building filters in. The kinds of questions that typically require pulling multiple reports and doing math across exports become a quick question to Claude: - Which clients haven't booked in the last 30 days and are at risk of churning? - How does revenue this month compare to the same month last year? - Which class time slots are consistently underperforming? - Which membership type has the highest churn rate? For studio owners who have always known the data was there but never had the time to analyze it, this changes things entirely. **Interested in learning more? You can read more about the Claude Reporting MCP** [**here**](https://www.arketa.com/blog/claude-reporting-mcp)**.** --- ## Revenue Overview: see what your marketing is actually making you Studio and gym owners run marketing every week: automated sequences, broadcast emails, referral programs, and guest pass campaigns. Although most have a sense of which channels are working based on feel, few know the exact revenue breakdown by each channel at all times. According to a [report surveying the state of small businesses](https://www.constantcontact.com/news/2025-09-03-the-state-of-small-business-marketing-effort-is-up-while-confidence-has-declined), only 18% of small business owners reported they were confident their marketing was actually working. Revenue Overview is a dashboard card that helps with exactly that. Revenue generated from Automations, Broadcasts, the Referral Program, and Guest Passes, broken down by channel and updated automatically. It's located on the dashboard home page for all studio owners so that they're able to see it right away. The value is straightforward. Before, understanding which marketing channel was actually driving revenue meant opening reports, setting filters, and doing the math across time periods. The Revenue Overview card does that automatically and lives on your dashboard home page. If one channel has been flat for the last four weeks, that's a decision waiting to be made. If another is consistently outperforming, that's a signal to invest more behind it. Using this card, studios that are actively running multiple marketing channels can now discover which one is actually responsible for the majority of their revenue. That clarity alone tends to change how their marketing budget and time gets allocated. --- ## Metrics Roundup Email: a recurring snapshot of key metrics, delivered to your email inbox Staying on top of how a studio is trending requires checking in on the numbers regularly. In practice, that means logging in, navigating to reports, setting filters, and remembering how it compared to last week's numbers. It's a small obstacle but one that accumulates, and on a busy week, the check-in simply doesn't happen. Metrics Roundup Email removes the friction by sending the check-in directly to your email inbox on a set schedule. Each email includes a snapshot of key metrics: revenue, leads, new subscriptions, bookings, and attendance, with the change versus the prior period already calculated. Studio owners can set the cadence they prefer: daily, weekly, or monthly. A weekly summary showing up Monday morning takes seconds to scan and makes it immediately clear whether anything needs attention before the week starts. The value isn't the email itself. It's having a consistent, automatic reference point for how your business is tracking without having to build that picture manually each time. A dip in attendance when compared to a prior week where bookings were the same usually points to a cancellation issue. A strong lead week that didn't convert into subscriptions points to the intake process. The email makes it easier to stay up to date on your business, which means problems get caught earlier rather than after they've compounded. --- ## See it in action Running a studio is already a full-time job. These three tools are built around the idea that staying on top of the numbers shouldn't be one more thing on the list. If seeing how Arketa fits a specific studio type or size sounds useful, the team is happy to walk through it in 20 minutes. [**Book a demo today.**](https://www.arketa.com/book-a-demo)