# In Flow Studio scaled to 3 locations + grew 138% in revenue on Arketa September 30, 2026 · Case studies > Alli grew In Flow from pop-up yoga classes to three Philadelphia studios, with 138% revenue growth year over year. Read why she chose Arketa when she opened her first studio. Canonical: https://www.arketa.com/blog/in-flow-studio --- ## Introduction Alli never planned to own three studios. She started teaching yoga at pop-up locations and anywhere she could rent space to build a community. For two years, she juggled a corporate job while teaching pop-up classes, sending out her schedule to students who found her on Instagram. When one of her students repeatedly asked her to open a studio, Alli listened and took the leap. That conversation sparked the journey to [In Flow](https://www.inflowwstudio.com/), a wellness incubator in Philadelphia housing yoga and Pilates classes in three locations: the flagship studio in Fishtown, a heated studio down the street, and a brand-new space in Old City. But as In Flow grew, the back end became harder to keep up with. Alli was a natural at building community and teaching classes, but the operations side needed a system she could trust. ## The challenge: opening a studio without business experience When Alli decided to move from pop-up classes to a permanent studio, she was focused on the right things: the programming, the community, and the experience inside the room. The business infrastructure was new territory. *"I knew nothing about how to set up the financial part, how to set up the structure of the schedule. I didn't even know what CRM stood for."* She needed more than just a booking software. What she needed was a single platform that could take the operational weight off her plate. Not five separate tools for five problems. One system that handled everything, so she could stay focused on the studio and continue building something her clients would love. That's what she found in Arketa. ## The solution: receiving a partner with Arketa From her very first conversation with the Arketa team, Alli felt supported in a way she hadn't experienced on other platforms. *"Arketa was able to give me the reassurance that I was going to succeed. I was told as long as I was able to show up and teach classes, the system will handle everything else on the backend that I was nervous to keep track of."* That initial call changed everything. Instead of feeling overwhelmed by the logistics of opening a studio, Alli felt equipped to grow. ### The Marketing Suite: communication made simple One of Alli's biggest concerns was staying connected with her growing community without losing her personal touch. [Arketa's Marketing Suite](https://www.arketa.com/features/marketing-automations) solved that problem. *"I love the Marketing Suite from Arketa. The communication is really fast between me and the student, they can get ahold of me really quickly. With the texting feature, I love that my personal phone number is not on the internet."* Push notifications allowed Alli to instantly reach her entire community about new workshops, popup classes, or special events. She also started paying attention to what the data was telling her on when it would be best to send these notifications. *"I can send everybody a notification so they see it on their phone and click it. I'm seeing data of ‘when I do this, this many people see it and this happens’."* ### Custom memberships that support community What makes In Flow unique is its wellness incubator model where members can access Mat Pilates, yoga, heated classes, workshops, breath work, meditation, and more. Supporting this required flexible pricing that most platforms couldn't handle. *"Something that’s unique to Arketa is the bundled pricing. I can create a pricing option that gives clients access to specific workshops, merch discounts, and a set number of guest passes. In Flow would not operate close to the way it does without that specific setting."* ### Automation that gives time back As In Flow grew, manual tasks that once consumed Alli's day became automated. *"Arketa has helped me with efficiency. I no longer sit at my desk all day tracking things. I get so much time away from my desk being in the studio, building the community, because everything's happening automatically."* Features like automatic late cancel charges removed uncomfortable conversations while protecting the business. *"With that feature, it does it automatically. I don't even see it and it helps the studio make more money."* Instructor sub requests eliminated endless back-and-forth texting. *"A teacher can go in and put their class up to be subbed. Another teacher gets a notification, and if they're applicable to teach it, they can claim it. I have nothing to do with it."* ### Financial reporting that makes sense For someone who didn't understand financial terminology, Arketa's reporting made tracking business performance accessible and actionable. "The reports tab outlines all of the different things that you would need to know as a business owner from net revenue to gross revenue — terms that I literally didn’t know before. They track all of this for me so that I can seamlessly go in and it's in very plain English." When Alli opened her third location, she used Arketa's reports to make informed decisions quickly. "After we opened Old City, I thought, 'Did the founding membership launch pay the rent?' I literally clicked two to three buttons and the whole report came up." ### Expert support from people who understand running studios Beyond the platform itself, Arketa's team provided business guidance that went far beyond typical customer support. *"The Arketa team knows the challenges already. They've experienced them. They've either owned studios, worked at the front desk, or been a teacher. They have real lived experience of what I'm going through."* > *"Support is something I struggled with with other softwares that I've used... The Arketa team is very present in helping you. I can take problems to them and very quickly it's acknowledged and fixed."* ## The results: scaling without losing the heartbeat of the studio The numbers reflect a remarkable growth story: - **Revenue increased 138% year over year** — In Flow generated nearly $500K in 2025 - **Revenue per client increased 21%** after launching the [Arketa Branded App](https://www.arketa.com/features/branded-app) - **Bookings per client increased 17%** after launching the Arketa Branded App When opportunities arose to open a second and third location, Alli didn't hesitate because the systems were already in place. The automation and efficiency also gave Alli time to do what she does best. *"When I'm not sitting at my desk doing emails because I don't have to do that as much, I get to take my teacher's classes. I get to have one-on-ones with them and see where they're struggling and what's feeling really good. I get to be out in the community."* --- ## Looking ahead From pop-up classes in warehouses to three thriving studios, Alli's journey with In Flow proves what's possible with the right systems in place. *"Arketa is an easy yes to me. You get all of these wonderful capabilities, but more than anything, you're getting a warm, familiar face when things come up or you need support and encouragement. They understand what you're going through and they want to help you."* For studio owners considering whether to make the switch, Alli's advice is simple: *"If you're thinking about choosing Arketa, jump right in, the water's warm. They will take care of you."* Whether you're opening your first studio, expanding to a second location, or looking for a platform that handles the back end so you can stay focused on your community, Arketa was built for exactly that. [Book a demo to see it in action →](https://www.arketa.com/book-a-demo)